Is Hähnchengewürz profitable to sell on Amazon Germany?

Flapen scores Hähnchengewürz 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €62K a year across 15 tracked products. Search demand grew -9.1% in the last 90 days.

How competitive is the Hähnchengewürz niche on Amazon Germany?

11 brands and 23 sellers compete in Hähnchengewürz on Amazon Germany. The top 5 Hähnchengewürz products take 69% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Hähnchengewürz?

Hähnchengewürz buyers on Amazon Germany complain most about Salzgehalt, Würzigkeit, and Geschmack insgesamt. An estimated 0.1% of orders come back.

When does demand for Hähnchengewürz peak?

Search demand for Hähnchengewürz on Amazon Germany peaks in Jun–Sep, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Hähnchengewürz niche?

Hähnchengewürz sells for €7.55 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.06 to €12.57. The average product has 316 reviews, the count a new listing must catch up to.

Hähnchengewürz

Fail

Prices span $2.06–$12.57, mostly outside the sweet spot, so Hähnchengewürz is a Fail.

Flapen Score: 40
40 / 100Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size: €62K/yr96K searches / yr
90-day growth: -9.1%search demand this quarter
Competition: 69%top-5 click share · 11 brands · 23 sellers

Flapen Score

Hähnchengewürz against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hähnchengewürz is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Hähnchengewürz market on Amazon at a glance

Shoppers on Amazon Germany searched for Hähnchengewürz 96K times last year and spent an estimated €62K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months: 96K
Growth, 90 days vs prior 90: -9.1%
Conversion, latest week: 8.7%
Market size, estimated: €62Ka year
Peak month: June2.1× the quietest month
Top search term: hähnchengewürz54K searches a year

02 · Price

A sale here is worth €7.55.

Listings sell for €7.55 on average, from €2.06 to €12.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €7.55 that is €4K to €6K a year per listing.

Average price: €7.55under the $15 to $100 sweet spot
Price range: €2.06–€12.57
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€6K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #214 within Gewürze & Fix-Produkte. It carries 316 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 4.7%
Average rank: #214in Gewürze & Fix-Produkte
Average rating: 4.53 starsAmazon Germany average 4.37 stars
Average reviews: 316per listing
Listings tracked: 15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 74 months

Products

Top Hähnchengewürz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

Brand 136%
Brand 223%
Brand 312%
Brand 47%
Brand 56%
Brand 65%
Open — no brand owns it (5 brands, 12%)

Demand

Hähnchengewürz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Hähnchengewürz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hähnchengewürz54K/yr -6.5%5.3% conv.
brathähnchengewürz16K/yr -5.0%6.5% conv.
hähnchen gewürz10K/yr -19.5%4.7% conv.
hähnchen gewürzmischung5K/yr -5.4%4.2% conv.
brathähnchen gewürz7K/yr -21.8%5.5% conv.
brathuhn gewürz3K/yr -23.8%7.6% conv.

Reviews and returns

What reviews say buyers love and hate about Hähnchengewürz

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschmack insgesamt”

47%of negative reviews mention “Salzgehalt”

0.1%of orders come back

“Ist eher Salz als Aroma”

A buyer, on “Salzgehalt”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

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FAQ

Common Hähnchengewürz questions

Answered from the same tracked data.

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