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Hähnchenbrust

Fail

Shoppers spend an estimated $28K a year here, so Hähnchenbrust is a Fail.

Flapen Score
42
42 / 100
Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46
Market size
€28K/yr43K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
68%top-5 click share · 9 brands · 6 sellers

Flapen Score

Hähnchenbrust against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hähnchenbrust is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hähnchenbrust market on Amazon at a glance

Shoppers on Amazon Germany searched for Hähnchenbrust 43K times last year and spent an estimated €28K. The top 5 brands take 89% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
13.8%
Market size, estimated
€28Ka year
Top search term
hähnchenbrust28K searches a year

02 · Price

A sale here is worth €4.74.

Listings sell for €4.74 on average, from €0.95 to €22.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €4.74 that is €1K to €2K a year per listing.

Average price
€4.74under the $15 to $100 sweet spot
Price range
€0.95–€22.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€1K–€2K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #26 within Fleisch & Wurstwaren. It carries 95 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
93%
Out of stock, average day
7.4%
Average rank
#26in Fleisch & Wurstwaren
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
95per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Hähnchenbrust products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

6

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 140%
  • Brand 220%
  • Brand 312%
  • Brand 412%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Hähnchenbrust search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Hähnchenbrust search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hähnchenbrust28K/yr
  • chicken breast5K/yr
  • hähnchenbrustfilet6K/yr
  • hühnerbrust3K/yr

Reviews and returns

What reviews say buyers love and hate about Hähnchenbrust

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Geschmack insgesamt”
29%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt mir persönlich nicht sehr gut”
A buyer, on “Geschmack insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Hähnchenbrust questions

Answered from the same tracked data.