hähnchenbrust
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Incredible95.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€0.95–€22.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Avg price
Bad€4.74avg listing price — sweet spot $15–$100
Market size
Bad€28K€28K/yr · 43K searches
According to Flapen's Amazon Germany niche tracking, hähnchenbrust is a €28K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
hähnchenbrust market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- €38K–€47K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 7%
- Out of stock
- 7.4%
- Avg brand age
- 68 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
6
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
7%
- Jeden Tag40%
- Herta20%
- Dacello12%
- Wiltmann12%
- DREISTERN4%
- FRoSTA4%
- Open — no brand owns it (3 brands, 7%)
Demand
Weekly Amazon search volume, last 42 weeks — -16.0% search growth over the last 90 days.Top hähnchenbrust search terms
- hähnchenbrust28K/yr
- chicken breast5K/yr
- hähnchenbrustfilet6K/yr
- hühnerbrust3K/yr
Top hähnchenbrust products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jeden Tag Hähnchenbrustfilet 600g (Gekühlt)
Jeden Tag€6.784.3★120 rev
Herta Finesse Hähnchenbrust 100 g
Herta€2.514.7★67 rev
Dacello Hähnchenbrust (0.1 kg)
Dacello€1.504.5★80 rev
Jeden Tag Hähncheninnenbrustfilet 400g (Gekühlt)
Jeden Tag€5.004.6★104 rev
Jeden Tag Hähnchenbrust Streifen 250g (Tiefgefroren)
Jeden Tag€2.934.6★156 rev
Newest
by launch date
Jeden Tag Hähnchengeschnetzeltes 400g (Gekühlt)
Jeden Tag€5.0383 rev
Dacello Hähnchenbrust (0.1 kg)
Dacello€1.5080 rev
Bio Hähnchenbrust natur 60g
Wiltmann€2.6817 rev
Biolust Hähnchenbrust 80g
BioLust€3.4516 rev
Sprehe Feinkost Hähnchenbrustfilet verzehrfertig gebraten -1000g
Senner-Alpkäse-Classic-Box€22.345 rev
Trending
90-day click momentum
DREISTERN Hähnchenfleisch im eigenen Saft 300g In recyclebarer Konservendose mit pracktischem Ring Pull Lange Haltbarkeit dank natürlicher Konservierung Hausmacher Qualität
DREISTERN€3.234.1★
FRoSTA Hähnchen & Blumenkohlreis in Teriyaki-Sauce/ High Protein (Tiefgefroren)
FRoSTA€4.734.5★
Wiltmann Bio Hähnchenbrustfilet gebacken 50 g (1er Pack)
Wiltmann€2.534.4★
Jeden Tag Hähnchenbrust Streifen 250g (Tiefgefroren)
Jeden Tag€2.934.6★
Herta Finesse Hähnchenbrust 100 g
Herta€2.514.7★
What buyers say about hähnchenbrust
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr leckeres Geflügel”
“top produkt gutes preis-leistung-service-verhältnis”
“Vielseitig einsetzbar und haltbar-perfect”
“Wir lieben Salz”
“Trotz der ausgelobten „natürlichen Zutaten“”
“Trotz der ausgelobten „natürlichen Zutaten“ schmeckt die Soße extrem dezent und fast schon langweilig.”
What buyers complain about
“Schmeckt mir persönlich nicht sehr gut”
“Wenn man mal gar keine Lust zu kochen hat”
“Nich mehr Frisch”
“Der Geschmack ist eine leicht Cornet Beef, leicht Babykost allerdings in ultra-salzig und das gekühlt”
“würzige Pfiff, den man von früher gewohnt war.”
Common questions
- Is hähnchenbrust profitable to sell on Amazon Germany?
- The niche generates €28K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the hähnchenbrust niche?
- 9 brands and 6 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in hähnchenbrust?
- Top complaints mined from reviews: Geschmack insgesamt, Kochanleitung, Abgestanden/verfault/verwöhnt. The return rate is 0.0%.
- What does it cost to enter the hähnchenbrust niche?
- Listings span €0.95–€22.34; the average listing price is €4.74 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.