hähnchen
Worth a lookShows low returns (0.0%), but soft demand (-19.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great117.5avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good€1.20–€32.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay€108K€108K/yr · 138K searches
Avg price
Bad€7.87avg listing price — sweet spot $15–$100
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, hähnchen is a €108K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
hähnchen market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- €157K–€197K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 16%
- Out of stock
- 3.2%
- Avg brand age
- 61 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
18
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
17%
- Jeden Tag53%
- Herta10%
- DREISTERN6%
- MeinMetzger Gutes bewusst genießen5%
- Wiltmann5%
- Dacello4%
- Open — no brand owns it (12 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hähnchen search terms
- hähnchen65K/yr
- hähnchenbrust28K/yr
- hühnchen11K/yr
- geflügel11K/yr
- chicken breast5K/yr
- hänchen4K/yr
- hähnchenbrustfilet6K/yr
- hähnchenfleisch4K/yr
- hühnerbrust3K/yr
Top hähnchen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jeden Tag Hähnchenbrustfilet 600g (Gekühlt)
Jeden Tag€6.784.3★120 rev
Jeden Tag Hähncheninnenbrustfilet 400g (Gekühlt)
Jeden Tag€5.004.6★104 rev
Jeden Tag Hähnchenbrust Streifen 250g (Tiefgefroren)
Jeden Tag€2.934.6★156 rev
Herta Finesse Hähnchenbrust 100 g
Herta€2.514.7★67 rev
Jeden Tag Hähnchengeschnetzeltes 400g (Gekühlt)
Jeden Tag€5.034.5★83 rev
Newest
by launch dateJeden Tag Hähnchengeschnetzeltes 400g (Gekühlt)
Jeden Tag€5.0383 rev
Bio Pollo Fino 110 - 170 g (Frischetheke)
Frische Fleischwaren€10.633 rev
Bio Hähnchenschenkel 250 - 350 g (Frischetheke)
Frische Fleischwaren€13.122 rev
DREISTERN Hähnchencurry 400g I Mit Gemüse & Sauce I Herzhaftes Fertiggericht in recyclebarer Konservendose I Lange Haltbarkeit dank natürlicher Konservierung I Hausmacher Qualität
DREISTERN€2.85266 rev
Dacello Hähnchenbrust (0.1 kg)
Dacello€1.5080 rev
Trending
90-day click momentum
DREISTERN Hähnchenfleisch im eigenen Saft 300g In recyclebarer Konservendose mit pracktischem Ring Pull Lange Haltbarkeit dank natürlicher Konservierung Hausmacher Qualität
DREISTERN€3.234.1★
Meica Geflügel-Würstchen 180 g
Meica€2.464.4★
TULIP 10x Hähnchen-Frühstücksfleisch 340g | leckeres Hähnchenfleisch in der praktischen recycelbaren Konserve | Geflügel-Frühstücksfleisch in der Dose | 80% Hähnchenfleisch
Tulip€32.764.3★
Küchenfertig gegrillte Hähnchenkeulen: Saftige Keulen vom Hähnchen 7x200g von Dieter Hein
Dieter Hein€25.674.2★
FRoSTA Hähnchen & Blumenkohlreis in Teriyaki-Sauce/ High Protein (Tiefgefroren)
FRoSTA€4.734.5★
What buyers say about hähnchen
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr schmackhaft, beste Zutaten, gute Konsistenz”
“top produkt gutes preis-leistung-service-verhältnis”
“Zubereitung ist easy”
“Super Geschmack”
“Starker Preis”
“Frisch und lecker”
“Geht besser”
“Passt”
“Wie erwartet”
“Wir lieben Salz”
What buyers complain about
“Keine leckeren Nuggets”
“Sehr milder Geschmack”
“Für den Preis und die geringe Menge nicht überzeugend”
“Hat da drin nix verloren, widerlich”
“Nich mehr Frisch”
“teils in Stückchen”
“Konsistenz zu weich”
“Zahnlose, viel zu süß alles zerfetzt”
“Auch kann man mit dieser Fleischgrundlage rezepttechnisch nichts anfangen”
Top return reasons
Common questions
- Is hähnchen profitable to sell on Amazon Germany?
- The niche generates €108K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hähnchen niche?
- 18 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in hähnchen?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- When does demand for hähnchen peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hähnchen niche?
- Listings span €1.20–€32.76; the average listing price is €7.87 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.