Hähnchen
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -19.7% this quarter, so Hähnchen is a Maybe.
- Flapen Score
- 52 / 100Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 4652
- Market size
- €108K/yr138K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 18 sellers
Flapen Score
Hähnchen against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Hähnchen is stronger. Inside it, weaker.
Market
The Hähnchen market on Amazon at a glance
Shoppers on Amazon Germany searched for Hähnchen 138K times last year and spent an estimated €108K. The top 5 brands take 78% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 10.0%
- Market size, estimated
- €108Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- hähnchen65K searches a year
02 · Price
A sale here is worth €7.87.
Listings sell for €7.87 on average, from €1.20 to €32.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €7.87 that is €4K to €6K a year per listing.
- Average price
- €7.87under the $15 to $100 sweet spot
- Price range
- €1.20–€32.76
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €4K–€6K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #57 within Fleisch & Wurstwaren. It carries 118 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 81%
- Out of stock, average day
- 3.2%
- Average rank
- #57in Fleisch & Wurstwaren
- Average rating
- 4.42 starsAmazon Germany average 4.37 stars
- Average reviews
- 118per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Hähnchen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jeden Tag Hähnchenbrustfilet 600g (Gekühlt)
- Price
- €6.78
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 4y ago

Jeden Tag Hähncheninnenbrustfilet 400g (Gekühlt)
- Price
- €5.00
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 4y ago

Jeden Tag Hähnchenbrust Streifen 250g (Tiefgefroren)
- Price
- €2.93
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 11y ago

Herta Finesse Hähnchenbrust 100 g
- Price
- €2.51
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 5y ago

Jeden Tag Hähnchengeschnetzeltes 400g (Gekühlt)
- Price
- €5.03
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 11mo ago
Trending
estimated 90-day click momentum
DREISTERN Hähnchenfleisch im eigenen Saft 300g In recyclebarer Konservendose mit pracktischem Ring Pull Lange Haltbarkeit dank natürlicher Konservierung Hausmacher Qualität
- Price
- €3.23
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 4y ago

Meica Geflügel-Würstchen 180 g
- Price
- €2.46
- Rating
- 4.4/5
- Reviews
- 407
- Age
- 16y ago

TULIP 10x Hähnchen-Frühstücksfleisch 340g | leckeres Hähnchenfleisch in der praktischen recycelbaren Konserve | Geflügel-Frühstücksfleisch in der Dose | 80% Hähnchenfleisch
- Price
- €32.76
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 2y ago

Küchenfertig gegrillte Hähnchenkeulen: Saftige Keulen vom Hähnchen 7x200g von Dieter Hein
- Price
- €25.67
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 5y ago

FRoSTA Hähnchen & Blumenkohlreis in Teriyaki-Sauce/ High Protein (Tiefgefroren)
- Price
- €4.73
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 5y ago
Newest
by launch date
Jeden Tag Hähnchengeschnetzeltes 400g (Gekühlt)
- Price
- €5.03
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 11mo ago

Bio Pollo Fino 110 - 170 g (Frischetheke)
- Price
- €10.63
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 11mo ago

Bio Hähnchenschenkel 250 - 350 g (Frischetheke)
- Price
- €13.12
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

DREISTERN Hähnchencurry 400g I Mit Gemüse & Sauce I Herzhaftes Fertiggericht in recyclebarer Konservendose I Lange Haltbarkeit dank natürlicher Konservierung I Hausmacher Qualität
- Price
- €2.85
- Rating
- 4.1/5
- Reviews
- 266
- Age
- 1y ago

Dacello Hähnchenbrust (0.1 kg)
- Price
- €1.50
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
18
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 90%
Open market
17%
- Jeden Tag53%
- Herta10%
- DREISTERN6%
- MeinMetzger Gutes bewusst genießen5%
- Wiltmann5%
- Dacello4%
- Open — no brand owns it (12 brands, 17%)
Demand
Hähnchen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hähnchen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hähnchen65K/yr
- hähnchenbrust28K/yr
- hühnchen11K/yr
- geflügel11K/yr
- chicken breast5K/yr
- hänchen4K/yr
- hähnchenbrustfilet6K/yr
- hähnchenfleisch4K/yr
- hühnerbrust3K/yr
Reviews and returns
What reviews say buyers love and hate about Hähnchen
We read the reviews and the return reasons for every product selling here.
“Keine leckeren Nuggets”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hähnchen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









