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Hähnchen

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -19.7% this quarter, so Hähnchen is a Maybe.

Flapen Score
52
52 / 100
Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 46
Market size
€108K/yr138K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
52%top-5 click share · 18 brands · 18 sellers

Flapen Score

Hähnchen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hähnchen is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hähnchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Hähnchen 138K times last year and spent an estimated €108K. The top 5 brands take 78% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
10.0%
Market size, estimated
€108Ka year
Peak month
November1.4× the quietest month
Top search term
hähnchen65K searches a year

02 · Price

A sale here is worth €7.87.

Listings sell for €7.87 on average, from €1.20 to €32.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €7.87 that is €4K to €6K a year per listing.

Average price
€7.87under the $15 to $100 sweet spot
Price range
€1.20–€32.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #57 within Fleisch & Wurstwaren. It carries 118 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
81%
Out of stock, average day
3.2%
Average rank
#57in Fleisch & Wurstwaren
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
118per listing
Listings tracked
32

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Hähnchen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€9K€13K€17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

18

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 90%

Open market

17%

  • Jeden Tag53%
  • Herta10%
  • DREISTERN6%
  • MeinMetzger Gutes bewusst genießen5%
  • Wiltmann5%
  • Dacello4%
  • Open — no brand owns it (12 brands, 17%)

Demand

Hähnchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hähnchen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hähnchen65K/yr
  • hähnchenbrust28K/yr
  • hühnchen11K/yr
  • geflügel11K/yr
  • chicken breast5K/yr
  • hänchen4K/yr
  • hähnchenbrustfilet6K/yr
  • hähnchenfleisch4K/yr
  • hühnerbrust3K/yr

Reviews and returns

What reviews say buyers love and hate about Hähnchen

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Geschmack insgesamt”
37%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Keine leckeren Nuggets”
A buyer, on “Geschmack insgesamt”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hähnchen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data