Is Hähnchen profitable to sell on Amazon Germany?

Flapen scores Hähnchen 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €108K a year across 32 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -19.7% in the last 90 days.

How competitive is the Hähnchen niche on Amazon Germany?

18 brands and 18 sellers compete in Hähnchen on Amazon Germany. The top 5 Hähnchen products take 52% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Hähnchen?

Hähnchen buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Preis-Leistungs-Verhältnis. An estimated 0.0% of orders come back.

When does demand for Hähnchen peak?

Search demand for Hähnchen on Amazon Germany is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Hähnchen niche?

Hähnchen sells for €7.87 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.20 to €32.76. The average product has 118 reviews, the count a new listing must catch up to.

Hähnchen

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -19.7% this quarter, so Hähnchen is a Maybe.

Flapen Score: 52
52 / 100Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 46
Market size: €108K/yr138K searches / yr
90-day growth: -19.7%search demand this quarter
Competition: 52%top-5 click share · 18 brands · 18 sellers

Flapen Score

Hähnchen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Hähnchen is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Hähnchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Hähnchen 138K times last year and spent an estimated €108K. The top 5 brands take 78% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months: 138K
Growth, 90 days vs prior 90: -19.7%
Conversion, latest week: 10.0%
Market size, estimated: €108Ka year
Peak month: November1.4× the quietest month
Top search term: hähnchen65K searches a year

02 · Price

A sale here is worth €7.87.

Listings sell for €7.87 on average, from €1.20 to €32.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €7.87 that is €4K to €6K a year per listing.

Average price: €7.87under the $15 to $100 sweet spot
Price range: €1.20–€32.76
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€6K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #57 within Fleisch & Wurstwaren. It carries 118 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 16%
Prime listings: 81%
Out of stock, average day: 3.2%
Average rank: #57in Fleisch & Wurstwaren
Average rating: 4.42 starsAmazon Germany average 4.37 stars
Average reviews: 118per listing
Listings tracked: 32

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 61 months

Products

Top Hähnchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

17%

Brand 153%
Brand 210%
Brand 36%
Brand 45%
Brand 55%
Brand 64%
Open — no brand owns it (12 brands, 17%)

Demand

Hähnchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hähnchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hähnchen65K/yr -21.5%3.0% conv.
hähnchenbrust28K/yr -13.7%4.7% conv.
hühnchen11K/yr -21.7%3.0% conv.
geflügel11K/yr -23.3%1.9% conv.
chicken breast5K/yr -13.4%1.5% conv.
hänchen4K/yr -11.5%3.1% conv.
hähnchenbrustfilet6K/yr -27.0%2.3% conv.
hähnchenfleisch4K/yr -23.7%1.1% conv.
hühnerbrust3K/yr -24.4%2.7% conv.

Reviews and returns

What reviews say buyers love and hate about Hähnchen

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Geschmack insgesamt”

37%of negative reviews mention “Geschmack insgesamt”

<0.1%of orders come back, a rate Amazon rounds to zero

“Keine leckeren Nuggets”

A buyer, on “Geschmack insgesamt”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Lebensmittel & Getränke niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Hähnchen questions

Answered from the same tracked data.

Categories