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hackfleisch

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 11Conversion 98Competition 64Returns 99Price range 79Avg price 37Brand share 54Review moat 89Quality gap 53

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible17.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great229.48

avg incumbent reviews — the moat a new listing must climb

Price range

Great€0.93–€72.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€10.42

avg listing price — sweet spot $15–$100

Market size

Okay€177K

€177K/yr · 98K searches

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, hackfleisch is a €177K/yr Amazon Germany market (98K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

hackfleisch market data

Units sold / yr
20K–25K
avg 750–1,000/product
Revenue / yr
€208K–€261K
units × avg price
Conversion rate
17.3%
Avg BSR
#77
Page quality
0%
Prime
87%
Sponsored
23%
Out of stock
3.3%
Avg brand age
58 months
Avg seller age
191 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

16

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

20%

  • tegut… Bio31%
  • MeinMetzger Gutes bewusst genießen13%
  • Ludwigsluster13%
  • Jeden Tag9%
  • tegut… LandPrimus7%
  • frische Fleischwaren7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.
3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top hackfleisch search terms

  • hackfleisch77K/yr
  • rinderhackfleisch6K/yr
  • rinderhack3K/yr
  • gehacktes4K/yr
  • hackfleisch gemischt5K/yr
  • hackfleisch rind4K/yr
All search terms

Top hackfleisch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€7K8%€14K12%€21K16%€28K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hackfleisch

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt30%

“Schmeckt super”

Qualität insgesamt14%

“Beste Qualität und schnelle Lieferung”

Preis-Leistungs-Verhältnis6%

“kaufenswert”

Geschmack6%

“Geschmacklich gut”

Benutzerfreundlichkeit5%

“Easy Peasy”

beworben Vs Tatsächliches Produkt5%

“Wie erwartet”

Einfache Reinigung4%

“einfaches reinigen”

Würzigkeit4%

“perfekt gewürzte Sauce”

Kochanleitung3%

“ideal für Eintöpfe oder Bolo-Gerichte”

Gesamtgröße2%

“Passt”

What buyers complain about

Geschmack insgesamt19%

“Hackbraten schmeckt nicht”

Geschmack8%

“Geschmacklich I different und pampig”

Preis-Leistungs-Verhältnis5%

“Sein Geld nicht Wert”

beworben Vs Tatsächliches Produkt4%

“Missverständlich”

Feucht/Trocken3%

“Hackfleisch ist zu trocken”

Geruch3%

“stinkendes etwas.”

Ölig/fettig3%

“Viel Fett drinnen”

Pulverisiert/zerbröselt3%

“Dosen waren eingedellt”

Mischung/Verhältnis2%

“Das Kraut total verkocht das was sich Hackfleischfüllung nennt, ist irgendeine Mischung zwischen bisschen Fleisch”

Griffqualität2%

Top return reasons

Heizung16%
Stärke11%
Gesamtgröße11%
Funktionalität insgesamt10%
Qualität insgesamt9%
Materialqualität8%
Add-Ons/Anhänge6%
Produktzustand4%
Montage/Installation4%
beworben Vs Tatsächliches Produkt3%

Common questions

Is hackfleisch profitable to sell on Amazon Germany?
The niche generates €177K/yr across 31 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the hackfleisch niche?
18 brands and 16 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in hackfleisch?
Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
When does demand for hackfleisch peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the hackfleisch niche?
Listings span €0.93–€72.57; the average listing price is €10.42 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.