How competitive is the Hackfleisch niche on Amazon Germany?

18 brands and 16 sellers compete in Hackfleisch on Amazon Germany. The top 5 Hackfleisch products take 47% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Hackfleisch?

Hackfleisch buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Hackfleisch niche?

Hackfleisch sells for €10.42 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.93–€72.57. The average incumbent carries 229 reviews — the moat a new listing must climb.

Hackfleisch

Hackfleisch shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 46

This niche Category average · 1,367 niches

Is Hackfleisch profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hackfleisch is a €177K/yr Amazon Germany market (98K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 57/100.

Hackfleisch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.8% over the last 90 days and 17.3% of searches end in a purchase.

€177K

revenue / yr

Units sold / yr25K

Search volume / yr-28.8%98K

Conversion rate17.3%

Avg price€10.42

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers18 · 16

Top-5 product click share47%

Open market27%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 31 products

Top Hackfleisch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ludwigsluster Rinderhackfleisch gewolft 500g Hackfleisch

Price: €8.55
Rating: 4.4/5
Reviews: 238
Age: 6y ago

Rinderhackfleisch bestes mageres Metzgerhackfleisch rein Rind 1.000g

Price: €21.37
Rating: 4.6/5
Reviews: 42
Age: 10y ago

tegut... Bio Rinderhackfleisch 250 g

Price: €5.97
Rating: 4.6/5
Reviews: 71
Age: 5y ago

tegut Bio Hackfleisch gemischt 240 - 260 g (Frischetheke)

Price: €11.10
Rating: 4.9/5
Reviews: 15
Age: 11mo ago

Schweinehackfleisch 240 - 260 g (Frischetheke)

Price: €5.58
Rating: 4.4/5
Reviews: 19
Age: 3y ago

Newest

by launch date

Hackfleisch Zerkleinerer Kartoffelstampfer mit 5 Klingen VOOZOMO Meat Chopper Fleischzartmacher Hitzebeständiges Nylon-Küchenutensil Schont Antihaftpfannen & ideal für Rind Putenhack

Price: €6.85
Rating: 4.4/5
Reviews: 346
Age: 9mo ago

tegut Bio Hackfleisch gemischt 240 - 260 g (Frischetheke)

Price: €11.10
Rating: 4.9/5
Reviews: 15
Age: 11mo ago

tegut LandPrimus Rinderhackfleisch 240 - 260 g (Frischetheke)

Price: €11.20
Rating: 4.1/5
Reviews: 28
Age: 11mo ago

Jeden Tag Hähnchengeschnetzeltes 400g (Gekühlt)

Price: €5.03
Rating: 4.5/5
Reviews: 83
Age: 11mo ago

Rügenwalder Mühle Veganes Mühlen Hack

Price: €3.20
Rating: 4.7/5
Reviews: 8
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

20%

tegut… Bio31%
MeinMetzger Gutes bewusst genießen13%
Ludwigsluster13%
Jeden Tag9%
tegut… LandPrimus7%
frische Fleischwaren7%

Hackfleisch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR17.3%Products31Brands18Top 5 Brands73%OOS Rate3.3%Rating4.4★Reviews229Avg BSR#77

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Hackfleisch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hackfleisch77K/yr -26.8%2.9% conv.
rinderhackfleisch6K/yr -46.9%4.4% conv.
rinderhack3K/yr -15.1%7.5% conv.
gehacktes4K/yr -34.5%2.4% conv.
hackfleisch gemischt5K/yr -36.9%3.6% conv.
hackfleisch rind4K/yr -47.6%3.4% conv.

What reviews say buyers love and hate about Hackfleisch

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Geschmack insgesamt30%

“Schmeckt super”

Qualität insgesamt14%

“Beste Qualität und schnelle Lieferung”

Preis-Leistungs-Verhältnis6%

“kaufenswert”

Geschmack6%

“Geschmacklich gut”

Benutzerfreundlichkeit5%

“Easy Peasy”

What buyers complain about

51% of reviews

Geschmack insgesamt19%

“Hackbraten schmeckt nicht”

Geschmack8%

“Geschmacklich I different und pampig”

Preis-Leistungs-Verhältnis5%

“Sein Geld nicht Wert”

beworben Vs Tatsächliches Produkt4%

“Missverständlich”

Feucht/Trocken3%

“Hackfleisch ist zu trocken”

Hackfleisch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Heizung

16%

2Stärke

11%

3Gesamtgröße

11%

4Funktionalität insgesamt

10%

5Qualität insgesamt

Common Hackfleisch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hackfleisch 57/100 on Amazon Germany — Worth a look. The niche generates €177K/yr across 31 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.