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Guanciale

Fail

The top 5 brands take 96% of clicks, so Guanciale is a Fail.

Flapen Score
44
44 / 100
Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size
€81K/yr90K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
84%top-5 click share · 7 brands · 6 sellers

Flapen Score

Guanciale against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Guanciale is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guanciale market on Amazon at a glance

Shoppers on Amazon Germany searched for Guanciale 90K times last year and spent an estimated €81K. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
4.5%
Market size, estimated
€81Ka year
Peak month
November1.8× the quietest month
Top search term
guanciale76K searches a year

02 · Price

A sale here is worth €19.80.

Listings sell for €19.80 on average, from €2.62 to €36.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €19.80 that is €5K to €10K a year per listing.

Average price
€19.80inside the $15 to $100 sweet spot
Price range
€2.62–€36.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 8% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #33 within Fleisch & Wurstwaren. It carries 111 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
8%
Out of stock, average day
7.7%
Average rank
#33in Fleisch & Wurstwaren
Average rating
4.18 starsAmazon Germany average 4.37 stars
Average reviews
111per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Guanciale products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

6

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Brand 135%
  • Brand 232%
  • Brand 314%
  • Brand 49%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Guanciale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Guanciale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guanciale76K/yr
  • guanciale speck italienisch10K/yr
  • guanciale speck4K/yr

Reviews and returns

What reviews say buyers love and hate about Guanciale

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geschmack insgesamt”
27%of negative reviews mention “Ölig/fettig”
<0.1%of orders come back, a rate Amazon rounds to zero
“Es ist nur Fett”
A buyer, on “Ölig/fettig”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Guanciale questions

Answered from the same tracked data.