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Grünkohl

Fail

Demand is soft, at -63.0% this quarter, so Grünkohl is a Fail.

Flapen Score
34
34 / 100
Ranks 1,260 of 1,367 Lebensmittel & Getränke niches · −12 vs the category median of 46
Market size
€46K/yr59K searches / yr
90-day growth
-63.0%search demand this quarter
Competition
94%top-5 click share · 4 brands · 12 sellers

Flapen Score

Grünkohl against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Grünkohl is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grünkohl market on Amazon at a glance

Shoppers on Amazon Germany searched for Grünkohl 59K times last year and spent an estimated €46K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-63.0%
Conversion, latest week
9.6%
Market size, estimated
€46Ka year
Peak month
November15.5× the quietest month
Top search term
grünkohl41K searches a year

02 · Price

A sale here is worth €8.12.

Listings sell for €8.12 on average, from €1.81 to €23.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At €8.12 that is €12K to €16K a year per listing.

Average price
€8.12under the $15 to $100 sweet spot
Price range
€1.81–€23.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
€12K–€16K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #64 within Fertiggerichte. It carries 1,225 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#64in Fertiggerichte
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
1,225per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Grünkohl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 217%
  • Brand 312%
  • Brand 43%

Demand

Grünkohl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 15.5×

Search terms

Top Grünkohl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grünkohl41K/yr
  • grünkohl dose11K/yr
  • grünkohl im glas3K/yr
  • grünkohl mit pinkel5K/yr

Reviews and returns

What reviews say buyers love and hate about Grünkohl

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Geschmack insgesamt”
15%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt mir überhaupt nicht”
A buyer, on “Geschmack insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Grünkohl questions

Answered from the same tracked data.