Is granola profitable to sell on Amazon Germany?

The niche generates €59K/yr across 34 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (48/100).

How competitive is the granola niche?

14 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in granola?

Top complaints mined from reviews: Süße, Geschmack insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.

When does demand for granola peak?

Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the granola niche?

Listings span €2.31–€26.91; the average listing price is €11.66 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.

granola

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great163.65

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay€2.31–€26.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.66

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Market size

Bad€59K

€59K/yr · 130K searches

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, granola is a €59K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

granola market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €70K–€93K; units × avg price
Conversion rate: 3.9%
Avg BSR: #0
Page quality: 0%
Prime: 56%
Sponsored: 82%
Out of stock: 2.4%
Avg brand age: 56 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

15%

by Amazon19%
Alnatura19%
KoRo17%
Barnhouse12%
3Bears11%
GO ON!6%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -17.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Open Trend

Top granola search terms

granola70K/yr -14.2%3.4% conv.
granola ohne zucker39K/yr -25.8%3.0% conv.
barnhouse krunchy low sugar6K/yr +7.5%7.9% conv.
barnhouse krunchy5K/yr +2.0%3.0% conv.
granola müsli5K/yr -20.6%3.2% conv.
barnhouse5K/yr -27.1%1.5% conv.

All search terms

Top granola products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Knusper Müsli Schokolade 500g

by Amazon€2.314.6★1,107 rev

KoRo - Crunchy Bio Granola mit Nüssen 1 kg - Nussig-zimtiger Geschmack - Vegan - Für Joghurt Müsli Porridge und Desserts

KoRo€13.244.6★80 rev

Alnatura Bio Dinkel-Hafer-Crunchy 375g

Alnatura€2.474.6★293 rev

KoRo - Crunchy Bio Hafer Granola 1 kg - 100% Bio-Qualität - Vegan - Mit Reissirup gesüßt

KoRo€10.924.6★30 rev

Alnatura Bio Kokos Crunchy Müsli 375 g

Alnatura€2.674.8★162 rev

Newest

by launch date

3Bears Granola Set | 5 knusprige & vegane Granolas in den Sorten Koko Kakao Red Berries Roasted Nuts Erdnuss-Kakao & Hafer-Crunch 5x325g | Ohne Industriezucker | In Kooperation mit Sarah Harrison

3Bears€25.672 rev

2mo ago

Powerlogy Upgraded Keto Granola | Glutenfrei Ohne Zucker Mit Präbiotischer Chicorée-Faser Low-Carb Natürliche Zutaten & Hoher Fettgehalt (350 g) (Erdbeere)

Powerlogy€9.425 rev

7mo ago

Nööt Tied - dat Original BIO Müsli ohne Zucker | Knuspriges Proteinmüsli mit Nüssen & Saaten | Getreidefreies Low Carb Knuspermüsli | Premium Muesli | Protein Granola aus Deutschland (150g)

NÖÖT TiED€8.6318 rev

8mo ago

3Bears Granola Set | 5 knusprige & vegane Granolas mit Erdnüssen Kakao Mandeln Haselnüssen Erdbeeren Johannisbeeren Kokos Zimt 5x325g | Ohne Industriezucker | In Kooperation mit Sarah Harrison

3Bears€25.0846 rev

1y ago

Barnhouse Krunchy Low Sugar Very Berry zuckerarmes Bio Hafer-Knuspermüsli aus Bayern mit Himbeeren Heidelbeeren und Tonka 1 x 1250g

Barnhouse€14.0640 rev

1y ago

What buyers say about granola

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt49%

“Schmeckt super”

Knusprigkeit10%

“Love crunchy Müsli”

Geschmack7%

“super guter Geschmack”

Süße7%

“Süß, süßer, Magermilchpulver”

Qualität insgesamt7%

“Sehr gutes Produkt”

Preis-Leistungs-Verhältnis6%

“ist definitiv sein Geld wert”

Gesundheitliche Vorteile – insgesamt2%

“Gesunde Ernährung”

Ernährungs Gehalt1%

“Kokuschips, Blaubeeren drauf und fertig ist das absolut leckere Frühstück mit ca. 10g Carbs”

Frische1%

“Frisch, fruchtig, lecker”

Mischung/Verhältnis1%

“Geniale Mischung”

What buyers complain about

Süße16%

“Wenig Zucker ist”

Geschmack insgesamt13%

“Schmeckt mir nicht”

Preis-Leistungs-Verhältnis9%

“Teuer”

Gesamtgröße5%

“Kleine Ladung Sand”

Geschmack3%

“Leider zu süss, seifiger Geschmack am Zimt vorbeigelaufen...Schade”

Ernährungs Gehalt3%

“Einfach nur ungesund”

Qualität insgesamt3%

“was meiner Meinung nach auf ein Qualitäts- oder Lagerproblem hindeuten könnte.”

beworben Vs Tatsächliches Produkt3%

“Bezeichnung irreführend”

Inhaltsstoffe – insgesamt3%

“Lecker, leider nicht die besten Zutaten”

Verdauungsstörungen3%

“Eine Stunde später 13 Uhr bis jetzt 20 Uhr habe ich Blähungen die ich vorher nie gekannt habe”

Common questions

Is granola profitable to sell on Amazon Germany?: The niche generates €59K/yr across 34 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (48/100).
How competitive is the granola niche?: 14 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in granola?: Top complaints mined from reviews: Süße, Geschmack insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for granola peak?: Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the granola niche?: Listings span €2.31–€26.91; the average listing price is €11.66 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.