Granola
a small market ($59K/yr) — Granola doesn't clear our bar today.
Flapen Score
Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Is Granola profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Granola is a €59K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Granola: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.3% over the last 90 days and 3.9% of searches end in a purchase.
€59K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Granola products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Knusper Müsli Schokolade 500g
- Price
- €2.31
- Rating
- 4.6/5
- Reviews
- 1,107
- Age
- 1y ago
KoRo - Crunchy Bio Granola mit Nüssen 1 kg - Nussig-zimtiger Geschmack - Vegan - Für Joghurt Müsli Porridge und Desserts
- Price
- €13.24
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 3y ago
Alnatura Bio Dinkel-Hafer-Crunchy 375g
- Price
- €2.47
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 7y ago
KoRo - Crunchy Bio Hafer Granola 1 kg - 100% Bio-Qualität - Vegan - Mit Reissirup gesüßt
- Price
- €10.92
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 3y ago
Alnatura Bio Kokos Crunchy Müsli 375 g
- Price
- €2.67
- Rating
- 4.8/5
- Reviews
- 162
- Age
- 7y ago
Trending
90-day click momentum
3Bears Granola Set | 5 knusprige & vegane Granolas in den Sorten Koko Kakao Red Berries Roasted Nuts Erdnuss-Kakao & Hafer-Crunch 5x325g | Ohne Industriezucker | In Kooperation mit Sarah Harrison
- Price
- €25.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Powerlogy Upgraded Keto Granola | Glutenfrei Ohne Zucker Mit Präbiotischer Chicorée-Faser Low-Carb Natürliche Zutaten & Hoher Fettgehalt (350 g) (Erdbeere)
- Price
- €9.42
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 7mo ago
KoRo - Crunchy Bio Hafer Granola 1 kg - 100% Bio-Qualität - Vegan - Mit Reissirup gesüßt
- Price
- €10.92
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 3y ago
Barnhouse Krunchy Low Sugar Very Berry zuckerarmes Bio Hafer-Knuspermüsli aus Bayern mit Himbeeren Heidelbeeren und Tonka 1 x 1250g
- Price
- €14.06
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago
Crunchy Queen Sportliches-Protein Granola Knuspermüsli | 25% Protein | Handgemacht | High Protein Müsli | Low Carb Müsli | Vegan | Müsli ohne Zucker | 340g Eiweiß-Müsli
- Price
- €18.99
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 8y ago
Newest
by launch date3Bears Granola Set | 5 knusprige & vegane Granolas in den Sorten Koko Kakao Red Berries Roasted Nuts Erdnuss-Kakao & Hafer-Crunch 5x325g | Ohne Industriezucker | In Kooperation mit Sarah Harrison
- Price
- €25.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Powerlogy Upgraded Keto Granola | Glutenfrei Ohne Zucker Mit Präbiotischer Chicorée-Faser Low-Carb Natürliche Zutaten & Hoher Fettgehalt (350 g) (Erdbeere)
- Price
- €9.42
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 7mo ago
Nööt Tied - dat Original BIO Müsli ohne Zucker | Knuspriges Proteinmüsli mit Nüssen & Saaten | Getreidefreies Low Carb Knuspermüsli | Premium Muesli | Protein Granola aus Deutschland (150g)
- Price
- €8.63
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 8mo ago
3Bears Granola Set | 5 knusprige & vegane Granolas mit Erdnüssen Kakao Mandeln Haselnüssen Erdbeeren Johannisbeeren Kokos Zimt 5x325g | Ohne Industriezucker | In Kooperation mit Sarah Harrison
- Price
- €25.08
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
Barnhouse Krunchy Low Sugar Very Berry zuckerarmes Bio Hafer-Knuspermüsli aus Bayern mit Himbeeren Heidelbeeren und Tonka 1 x 1250g
- Price
- €14.06
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
30
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
15%
- by Amazon19%
- Alnatura19%
- KoRo17%
- Barnhouse12%
- 3Bears11%
- GO ON!6%
- Open — no brand owns it (8 brands, 15%)
Granola demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Top Granola search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- granola70K/yr
- granola ohne zucker39K/yr
- barnhouse krunchy low sugar6K/yr
- barnhouse krunchy5K/yr
- granola müsli5K/yr
- barnhouse5K/yr
What reviews say buyers love and hate about Granola
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Schmeckt super”
“Love crunchy Müsli”
“super guter Geschmack”
“Süß, süßer, Magermilchpulver”
“Sehr gutes Produkt”
What buyers complain about
59% of reviews“Wenig Zucker ist”
“Schmeckt mir nicht”
“Teuer”
“Kleine Ladung Sand”
“Leider zu süss, seifiger Geschmack am Zimt vorbeigelaufen...Schade”
Common Granola questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
