Granola

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

3.9%

Market size, estimated

€59Ka year

Peak month

February1.7× the quietest month

Top search term

granola70K searches a year

Listings sell for €11.66 on average, from €2.31 to €26.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €11.66 that is €1K to €3K a year per listing.

Average price

€11.66under the $15 to $100 sweet spot

Price range

€2.31–€26.91

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

€1K–€3K

Returns

0.0%of orders · Amazon Germany median 1.1%

82% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #0 within Frühstücksmüsli. It carries 164 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

56%

Out of stock, average day

2.4%

Average rank

#0in Frühstücksmüsli

Average rating

4.48 starsAmazon Germany average 4.37 stars

Average reviews

164per listing

Listings tracked

34

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months