gochugaru
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Great442avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.46avg listing price — sweet spot $15–$100
Market size
Okay€133K€133K/yr · 106K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Price range
Bad€5.62–€16.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, gochugaru is a €133K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 36/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
gochugaru market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- €131K–€157K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 5.6%
- Avg brand age
- 57 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
21
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Nongshim47%
- asiafoodland.de30%
- EasyCookAsia11%
- Green Essence7%
- Dae joo2%
- Azafran2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.3% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Top gochugaru search terms
- gochugaru83K/yr
- gochugaru für kimchi12K/yr
- gochugaru bio5K/yr
- koreanische chiliflocken4K/yr
- gochugaru flocken2K/yr
Top gochugaru products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nongshim Gochugaru Taekyung Chilipulver kleine Flocken 454 g
Nongshim€9.424.8★771 rev
asiafoodland - Gochugaru - Chili Pulver für Kimchi - Red Pepper Powder 1er Pack (1 x 100g)
asiafoodland.de€7.044.7★1,185 rev
EasyCookAsia Gochugaru | Koreanische Gochugaru Chiliflocken in Plastik | 100g | Gochugaru Chili Flakes | grob gemahlen (1er)
EasyCookAsia€5.624.5★270 rev
Gochugaru Pulver 500g von Green Essence - gewürz für kimchi - Gochugaru Chiliflocken - Gochugaru Chili Flakes (500 Gramm)
Green Essence€16.374.8★101 rev
Nong Shim Chilipulver grob 1x500g
Nongshim€6.264.6★140 rev
Newest
by launch date
EasyCookAsia Gochugaru 500g Koreanisches Chilipulver (grob gemahlen) | Ideal für Kimchi Eintöpfe & würzige Reisgerichte | Authentisch aromatisch vielseitig
EasyCookAsia€13.02688 rev
EasyCookAsia Gochugaru | Koreanische Gochugaru Chiliflocken in Plastik | 100g | Gochugaru Chili Flakes | grob gemahlen (1er)
EasyCookAsia€5.62270 rev
Gochugaru Pulver 500g von Green Essence - gewürz für kimchi - Gochugaru Chiliflocken - Gochugaru Chili Flakes (500 Gramm)
Green Essence€16.37101 rev
Nongshim Gochugaru Taekyung Chilipulver kleine Flocken 454 g
Nongshim€9.42771 rev
Dae joo Gochugaru Koreanischer Chilipulver für Kimchi 500g vegan mild/mittel scharf Korean Chilipowder for Kimchi grob gemahlen
Dae joo€14.64352 rev
Trending
90-day click momentumEasyCookAsia Gochugaru 500g Koreanisches Chilipulver (grob gemahlen) | Ideal für Kimchi Eintöpfe & würzige Reisgerichte | Authentisch aromatisch vielseitig
EasyCookAsia€13.024.6★
Nong Shim Chilipulver grob 1x500g
Nongshim€6.264.6★
Nongshim Gochugaru Taekyung Chilipulver kleine Flocken 454 g
Nongshim€9.424.8★
asiafoodland - Gochugaru - Chili Pulver für Kimchi - Red Pepper Powder 1er Pack (1 x 100g)
asiafoodland.de€7.044.7★
EasyCookAsia Gochugaru | Koreanische Gochugaru Chiliflocken in Plastik | 100g | Gochugaru Chili Flakes | grob gemahlen (1er)
EasyCookAsia€5.624.5★
What buyers say about gochugaru
What buyers praise and complain about, mined from review topics.What buyers love
“Alles bestens, schmeckt sehr gut, Dankeschön”
“Toller Geschmack”
“Gutes Chilipulver”
“Gute Ware”
“Super Preisleistung”
“wie gewünscht”
“Fruchtig, frisch,”
“Bringt ein gutes Aroma - nicht zu zart”
“gut dosierbar”
“Fruchtig”
What buyers complain about
“Teuer”
“Die Artikelbeschreibung Chilipulver ist nicht ganz richtig, da es eher feine Chiliflocken sind, wie für Gochugaru üblich”
“Viel zu schwach schmecken uns nicht”
“In den Müll geworfen”
“stinkt wie nasser Keller”
“Jetzt Klumpen, Schimmel und muffiger Geruch beim ersten Öffnen”
Common questions
- Is gochugaru profitable to sell on Amazon Germany?
- The niche generates €133K/yr across 8 tracked products. 90-day search growth is -19.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the gochugaru niche?
- 6 brands and 21 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in gochugaru?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Geschmack. The return rate is 0.0%.
- When does demand for gochugaru peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the gochugaru niche?
- Listings span €5.62–€16.37; the average listing price is €10.46 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.