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Gochugaru

Fail

The top 5 brands take 98% of clicks, so Gochugaru is a Fail.

Flapen Score
36
36 / 100
Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46
Market size
€133K/yr106K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
92%top-5 click share · 6 brands · 21 sellers

Flapen Score

Gochugaru against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Gochugaru is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gochugaru market on Amazon at a glance

Shoppers on Amazon Germany searched for Gochugaru 106K times last year and spent an estimated €133K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
11.9%
Market size, estimated
€133Ka year
Peak month
November1.8× the quietest month
Top search term
gochugaru83K searches a year

02 · Price

A sale here is worth €10.46.

Listings sell for €10.46 on average, from €5.62 to €16.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €10.46 that is €10K to €13K a year per listing.

Average price
€10.46under the $15 to $100 sweet spot
Price range
€5.62–€16.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
€10K–€13K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #31 within Gewürze & Fix-Produkte. It carries 442 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#31in Gewürze & Fix-Produkte
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
442per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Gochugaru products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

21

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 230%
  • Brand 311%
  • Brand 47%
  • Brand 52%
  • Brand 62%

Demand

Gochugaru search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Gochugaru search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gochugaru83K/yr
  • gochugaru für kimchi12K/yr
  • gochugaru bio5K/yr
  • koreanische chiliflocken4K/yr
  • gochugaru flocken2K/yr

Reviews and returns

What reviews say buyers love and hate about Gochugaru

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geschmack insgesamt”
29%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Gochugaru questions

Answered from the same tracked data.