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Glutenfrei

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -9.5% this quarter, so Glutenfrei is a Maybe.

Flapen Score
57
57 / 100
Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 46
Market size
€287K/yr1.0M searches / yr
90-day growth
-9.5%search demand this quarter
Competition
33%top-5 click share · 30 brands · 76 sellers

Flapen Score

Glutenfrei against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Glutenfrei is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glutenfrei market on Amazon at a glance

Shoppers on Amazon Germany searched for Glutenfrei 1.0M times last year and spent an estimated €287K. The top 5 brands take 65% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €287K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
3.6%
Market size, estimated
€287Ka year
Peak month
November1.7× the quietest month
Top search term
glutenfrei407K searches a year

02 · Price

A sale here is worth €7.74.

Listings sell for €7.74 on average, from €0.62 to €40.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €7.74 that is €4K to €6K a year per listing.

Average price
€7.74under the $15 to $100 sweet spot
Price range
€0.62–€40.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #30 within Brot & Backwaren. It carries 652 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
96%
Out of stock, average day
1.8%
Average rank
#30in Brot & Backwaren
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
652per listing
Listings tracked
54

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Glutenfrei products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

76

Top-5 brand share

65%

Top 20: 94%

Top-5 click share

33%

Top 20: 72%

Open market

29%

  • Brand 119%
  • Brand 218%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Glutenfrei search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Glutenfrei search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glutenfrei407K/yr
  • glutenfreie lebensmittel342K/yr
  • schär54K/yr
  • schär glutenfrei45K/yr
  • gluten free33K/yr
  • glutenfreie kekse32K/yr
  • schar16K/yr
  • backmischung glutenfrei12K/yr
  • glutenfreie backmischung13K/yr
  • wraps glutenfrei9K/yr

Reviews and returns

What reviews say buyers love and hate about Glutenfrei

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“schmeckt überhaupt nicht”
A buyer, on “Geschmack insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Glutenfrei questions

Answered from the same tracked data.