glutenfrei
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Good651.89avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good€0.62–€40.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€287K€287K/yr · 1.0M searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.74avg listing price — sweet spot $15–$100
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, glutenfrei is a €287K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
glutenfrei market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- €387K–€464K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 54%
- Out of stock
- 1.8%
- Avg brand age
- 63 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
76
Top-5 brand share
65%
Top 20: 94%
Top-5 click share
33%
Top 20: 72%
Open market
29%
- Schär19%
- RUF18%
- Old El Paso12%
- by Amazon8%
- Barilla7%
- HELLO PHO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top glutenfrei search terms
- glutenfrei407K/yr
- glutenfreie lebensmittel342K/yr
- schär54K/yr
- schär glutenfrei45K/yr
- gluten free33K/yr
- glutenfreie kekse32K/yr
- schar16K/yr
- backmischung glutenfrei12K/yr
- glutenfreie backmischung13K/yr
- wraps glutenfrei9K/yr
Top glutenfrei products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old El Paso Tortillas Glutenfrei Mexikanische Wraps aus Tapioka Quinoa und Mais 1 x 216 g
Old El Paso€3.354.3★1,289 rev
by Amazon Glutenfreie Fusilli 500g
by Amazon€1.603.8★434 rev
RUF Glutenfreier Zitronen-Kuchen mit fruchtiger Zitronenglasur glutenfreier Kuchen für jeden Anlass vegan
RUF€3.214.6★154 rev
HELLO PHO Instantreisnudeln Huhn glutenfrei - 1 x 70 g
HELLO PHO€1.614.2★201 rev
RUF Glutenfreie Brownies Backmischung für American Chocolate Brownie mit Schokostücken inkl. Backform Zöliakie geeignet vegan
RUF€3.094.6★46 rev
Newest
by launch date
HEIMATGUT Glutenfrei Probierbox Snackbox mit glutenfreien Bio Snacks Chips Linsenchips & Knabbersnacks Probierpaket zum Teilen & Entdecken
HEIMATGUT AUS LIEBE ZUM GUTEN€40.710 rev
Kattus - Kritharaki Nudeln (Reisnudeln/Risoni/Orzo) | Griechische Nudelspezialität aus Hartweizengrieß | 500 g im Beutel
Kattus€2.05251 rev
Coppenrath glutenfreies Set/Probierpaket Kekse glutenfrei & laktosefrei 6 Sorten im Set (1 2 kg)
FOOODY 4U€18.6428 rev
Old El Paso Street Market Tortillas - Mexikanische Wraps aus weißem Mais - Glutenfrei - 1 x 208 g
Old El Paso€3.44187 rev
HELLO PHO Instantreisnudeln Huhn glutenfrei - 1 x 70 g
HELLO PHO€1.61201 rev
Trending
90-day click momentumHEIMATGUT Glutenfrei Probierbox Snackbox mit glutenfreien Bio Snacks Chips Linsenchips & Knabbersnacks Probierpaket zum Teilen & Entdecken
HEIMATGUT AUS LIEBE ZUM GUTEN€40.710.0★
Kattus - Kritharaki Nudeln (Reisnudeln/Risoni/Orzo) | Griechische Nudelspezialität aus Hartweizengrieß | 500 g im Beutel
Kattus€2.054.6★
KIKKOMAN - Sojasoße Glutenfrei - (1 X 250 ML)
Kikkoman€3.844.7★
RUF Glutenfreie Muffins Schoko mit Kakaoglasur Backmischung für schokoladige American Style Muffins Zöliakie geeignet inkl. 12 Muffinförmchen
RUF€2.004.6★
Lee Kum Kee glutenfreie Teriyaki Sauce Würzsauce mit orientalischen Aromen 1 x 368 g
LEE KUM KEE€4.354.7★
What buyers say about glutenfrei
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Franconua CHOCOLAT NO SUGAR”
“Super lecker”
“low carb – ideal für bewusste Naschmomente.”
“Super Produkt”
“Für Lotus Kuchen optimal”
“Biscoff Creamy”
“Preis/Leistung ok”
“Dünne Wraps mit angenehm flexibler Konsistenz”
“Praktisch”
What buyers complain about
“schmeckt überhaupt nicht”
“Preis teuer für nur 3 Stück”
“No Sugar heißt wohl doch Zucker”
“geschmacklich eher mild”
“mini”
“Achtung nicht glutenfrei”
“Zerfällt beim erwärmen”
“Seeehr dünn”
“Maltit als Süßungsmittel merkt man kaum”
“Schlechte Qualität”
Common questions
- Is glutenfrei profitable to sell on Amazon Germany?
- The niche generates €287K/yr across 54 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the glutenfrei niche?
- 30 brands and 76 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in glutenfrei?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- When does demand for glutenfrei peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the glutenfrei niche?
- Listings span €0.62–€40.71; the average listing price is €7.74 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.