glühwein
Worth a lookShows low returns (0.1%), but soft demand (-77.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great144.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great€20.35avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€1.69–€37.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€181K€181K/yr · 335K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-77.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, glühwein is a €181K/yr Amazon Germany market (335K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
glühwein market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- €305K–€407K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 56%
- Out of stock
- 15.4%
- Avg brand age
- 70 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
26
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
31%
- Gerstacker25%
- Hürschi12%
- Katlenburger11%
- Christkindl Glühwein7%
- Oberrotweiler Winzerverein eG7%
- Snöflingor6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -77.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 89.4×
Top glühwein search terms
- glühwein314K/yr
- glühwein rot5K/yr
- gluhwein3K/yr
- winzer glühwein9K/yr
- wackerbarth glühwein3K/yr
Top glühwein products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gerstacker Nürnberger Christkindles Markt-Glühwein (6 x 1 l)
Gerstacker€27.014.7★358 rev
Hürschi Rot Glühwein (6 x 0.75l) aus Dornfelder
Hürschi€11.744.5★345 rev
St. Lorenz Christkindl Glühwein (6x1 0 l)
Christkindl Glühwein€18.524.5★236 rev
Glühwein Hüttenglut 10 Liter Kanister 8 9% vol.
Hüttenglut Glühwein€27.314.3★72 rev
Snöflingor Vinglögg Rot (6 x 0.75 l)
Snöflingor€13.784.6★634 rev
Newest
by launch date
Oberrotweiler Wein-Box Glühwein 10 Liter - Winzerglühwein aus Rotwein Cuvée (11 5% vol.) mit fruchtig würziger Note & weihnachtlichen Gewürzen (1 x 10l Bag-in-Box)
Oberrotweiler Winzerverein eG€30.8531 rev
Bree Merlot Glühwein (6x 0 75L)
BREE€25.0624 rev
Wolfenweiler Glühwein WOLFSGLUT rot - Winzer-Glühwein fruchtig-würzig mit Vanille und Zimt lieblich dank Zugabe von Traubensaft - roter Glühwein aus dem Markgräflerland (6 x 1 0l)
Der mit dem Wolf€29.415 rev
Winterglühwein WOLFSGLUT - Glühwein rot mit winterlichen Aromen nach Vanille Zimt & Früchten ideal für die Winterzeit ein roter Glühwein aus Baden 1 x 10 l Bag-in-Box
Der mit dem Wolf€37.795 rev
Oberrotweiler Wein-Box Glühwein 3 Liter - Winzerglühwein aus Rotwein Cuvée (12% vol.) mit fruchtig würziger Note & weihnachtlichen Gewürzen (1 x 3 0 l Bag-in-Box)
Oberrotweiler Winzerverein eG€11.4931 rev
Trending
90-day click momentum
soxo Glühwein Weihnachten Socken + Becher Lustige Herren Geschenke Für Frauen 40-45 Glühwein 3 Paar
soxo€12.504.4★
St. Lorenz Christkindl Glühwein (6x1 0 l)
Christkindl Glühwein€18.524.5★
Gerstacker Nürnberger Christkindles Markt-Glühwein (6 x 1 l)
Gerstacker€27.014.7★
Wolfenweiler Glühwein WOLFSGLUT rot - Winzer-Glühwein fruchtig-würzig mit Vanille und Zimt lieblich dank Zugabe von Traubensaft - roter Glühwein aus dem Markgräflerland (6 x 1 0l)
Der mit dem Wolf€29.415.0★
Bree Merlot Glühwein (6x 0 75L)
BREE€25.064.6★
What buyers say about glühwein
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr lecker”
“Süffig, ausgewogen und nicht überzuckert”
“Warme Merlot-Vibes”
“Super, Preis Leistung perfekt”
“Traditioneller Genuss in hoher Qualität”
“Alkoholgehalt moderat, perfekt zum Aufwärmen”
“Unglaublich authentischer und wirklich leckerer Glühwein”
“was gut zu der Beschreibung passt”
“Das Design wirkt modern”
“sehr zugänglich macht – auch für Menschen, die sonst eher weniger Wein trinken.”
What buyers complain about
“Schmeckt wie Saft”
“Lange nicht mehr die Qualität wie 2024”
“für mich ist das Aroma nicht würzig genug”
“Weit am Geschmack vorbei”
“er hat nicht diese klebrige Zuckerwasser Süße.”
Common questions
- Is glühwein profitable to sell on Amazon Germany?
- The niche generates €181K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -77.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the glühwein niche?
- 19 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in glühwein?
- Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Würzigkeit. The return rate is 0.1%.
- When does demand for glühwein peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 89.4× the quietest.
- What does it cost to enter the glühwein niche?
- Listings span €1.69–€37.79; the average listing price is €20.35 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.