Glühwein
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -77.2% this quarter, so Glühwein is a Maybe.
- Flapen Score
- 52 / 100Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 4652
- Market size
- €181K/yr335K searches / yr
- 90-day growth
- -77.2%search demand this quarter
- Competition
- 44%top-5 click share · 19 brands · 26 sellers
Flapen Score
Glühwein against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Glühwein is stronger. Inside it, weaker.
Market
The Glühwein market on Amazon at a glance
Shoppers on Amazon Germany searched for Glühwein 335K times last year and spent an estimated €181K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €181K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -77.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €181Ka year
- Peak month
- December89.4× the quietest month
- Top search term
- glühwein314K searches a year
02 · Price
A sale here is worth €20.35.
Listings sell for €20.35 on average, from €1.69 to €37.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €20.35 that is €5K to €10K a year per listing.
- Average price
- €20.35inside the $15 to $100 sweet spot
- Price range
- €1.69–€37.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€10K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #170 within Bier, Wein & Spirituosen. It carries 144 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 62%
- Out of stock, average day
- 15.4%
- Average rank
- #170in Bier, Wein & Spirituosen
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 144per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Glühwein products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gerstacker Nürnberger Christkindles Markt-Glühwein (6 x 1 l)
- Price
- €27.01
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 14y ago

Hürschi Rot Glühwein (6 x 0.75l) aus Dornfelder
- Price
- €11.74
- Rating
- 4.5/5
- Reviews
- 345
- Age
- 13y ago

St. Lorenz Christkindl Glühwein (6x1 0 l)
- Price
- €18.52
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 14y ago

Glühwein Hüttenglut 10 Liter Kanister 8 9% vol.
- Price
- €27.31
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 7y ago

Snöflingor Vinglögg Rot (6 x 0.75 l)
- Price
- €13.78
- Rating
- 4.6/5
- Reviews
- 634
- Age
- 13y ago
Trending
estimated 90-day click momentum
soxo Glühwein Weihnachten Socken + Becher Lustige Herren Geschenke Für Frauen 40-45 Glühwein 3 Paar
- Price
- €12.50
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 2y ago

St. Lorenz Christkindl Glühwein (6x1 0 l)
- Price
- €18.52
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 14y ago

Gerstacker Nürnberger Christkindles Markt-Glühwein (6 x 1 l)
- Price
- €27.01
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 14y ago

Wolfenweiler Glühwein WOLFSGLUT rot - Winzer-Glühwein fruchtig-würzig mit Vanille und Zimt lieblich dank Zugabe von Traubensaft - roter Glühwein aus dem Markgräflerland (6 x 1 0l)
- Price
- €29.41
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Bree Merlot Glühwein (6x 0 75L)
- Price
- €25.06
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 11mo ago
Newest
by launch date
Oberrotweiler Wein-Box Glühwein 10 Liter - Winzerglühwein aus Rotwein Cuvée (11 5% vol.) mit fruchtig würziger Note & weihnachtlichen Gewürzen (1 x 10l Bag-in-Box)
- Price
- €30.85
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 10mo ago

Bree Merlot Glühwein (6x 0 75L)
- Price
- €25.06
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 11mo ago

Wolfenweiler Glühwein WOLFSGLUT rot - Winzer-Glühwein fruchtig-würzig mit Vanille und Zimt lieblich dank Zugabe von Traubensaft - roter Glühwein aus dem Markgräflerland (6 x 1 0l)
- Price
- €29.41
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Winterglühwein WOLFSGLUT - Glühwein rot mit winterlichen Aromen nach Vanille Zimt & Früchten ideal für die Winterzeit ein roter Glühwein aus Baden 1 x 10 l Bag-in-Box
- Price
- €37.79
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Oberrotweiler Wein-Box Glühwein 3 Liter - Winzerglühwein aus Rotwein Cuvée (12% vol.) mit fruchtig würziger Note & weihnachtlichen Gewürzen (1 x 3 0 l Bag-in-Box)
- Price
- €11.49
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
26
Est. top-5 brand share
62%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 85%
Open market
31%
- Gerstacker25%
- Hürschi12%
- Katlenburger11%
- Christkindl Glühwein7%
- Oberrotweiler Winzerverein eG7%
- Snöflingor6%
Demand
Glühwein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 89.4×
Search terms
Top Glühwein search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- glühwein314K/yr
- glühwein rot5K/yr
- gluhwein3K/yr
- winzer glühwein9K/yr
- wackerbarth glühwein3K/yr
Reviews and returns
What reviews say buyers love and hate about Glühwein
We read the reviews and the return reasons for every product selling here.
“Schmeckt wie Saft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glühwein questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









