Glückskäfer
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $68K a year here, so Glückskäfer is a Maybe.
- Flapen Score
- 57 / 100Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 4657
- Market size
- €68K/yr102K searches / yr
- 90-day growth
- +28.2%search demand this quarter
- Competition
- 56%top-5 click share · 18 brands · 33 sellers
Flapen Score
Glückskäfer against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Glückskäfer is stronger. Inside it, weaker.
Market
The Glückskäfer market on Amazon at a glance
Shoppers on Amazon Germany searched for Glückskäfer 102K times last year and spent an estimated €68K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Apr–May–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +28.2%
- Conversion, latest week
- 5.4%
- Market size, estimated
- €68Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- maikäfer schokolade12K searches a year
02 · Price
A sale here is worth €12.39.
Listings sell for €12.39 on average, from €1.64 to €45.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €12.39 that is €1K to €3K a year per listing.
- Average price
- €12.39under the $15 to $100 sweet spot
- Price range
- €1.64–€45.94
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #884 within Geschenkkörbe & Feinkostgeschenke. It carries 786 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 62%
- Out of stock, average day
- 22.7%
- Average rank
- #884in Geschenkkörbe & Feinkostgeschenke
- Average rating
- 4.32 starsAmazon Germany average 4.37 stars
- Average reviews
- 786per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Glückskäfer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
33
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
25%
- Brand 119%
- Brand 217%
- Brand 315%
- Brand 413%
- Brand 56%
- Brand 66%
Demand
Glückskäfer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, May, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Glückskäfer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- maikäfer schokolade12K/yr
- marienkäfer schokolade21K/yr
- glückskäfer22K/yr
- glückskäfer schokolade17K/yr
- glücksbringer schokolade18K/yr
- schoko marienkäfer7K/yr
- glücksschwein schokolade6K/yr
Reviews and returns
What reviews say buyers love and hate about Glückskäfer
We read the reviews and the return reasons for every product selling here.
“Nicht dem Bild entsprechend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glückskäfer questions
Answered from the same tracked data.