Skip to content

Ginger Ale

Fail

Shoppers spend an estimated $39K a year here, so Ginger Ale is a Fail.

Flapen Score
48
48 / 100
Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Market size
€39K/yr48K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
66%top-5 click share · 11 brands · 34 sellers

Flapen Score

Ginger Ale against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Ginger Ale is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ginger Ale market on Amazon at a glance

Shoppers on Amazon Germany searched for Ginger Ale 48K times last year and spent an estimated €39K. The top 5 brands take 85% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
5.9%
Market size, estimated
€39Ka year
Peak month
July1.6× the quietest month
Top search term
ginger ale31K searches a year

02 · Price

A sale here is worth €13.65.

Listings sell for €13.65 on average, from €0.72 to €41.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.65 that is €3K to €7K a year per listing.

Average price
€13.65under the $15 to $100 sweet spot
Price range
€0.72–€41.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #60 within Getränke, Kaffee & Tee. It carries 681 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
56%
Out of stock, average day
2.1%
Average rank
#60in Getränke, Kaffee & Tee
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
681per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Ginger Ale products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

34

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Brand 123%
  • Brand 220%
  • Brand 316%
  • Brand 414%
  • Brand 511%
  • Brand 64%
  • Open — no brand owns it (5 brands, 11%)

Demand

Ginger Ale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Ginger Ale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ginger ale31K/yr
  • ginger ale sirup6K/yr
  • ginger ale zero6K/yr
  • sodastream sirup ginger ale2K/yr
  • sodastream ginger ale2K/yr
  • ginger ale schweppes905/yr

Reviews and returns

What reviews say buyers love and hate about Ginger Ale

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Geschmack insgesamt”
31%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt wie Schimmelbrot nicht wie Ginger Ale”
A buyer, on “Geschmack insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ginger Ale questions

Answered from the same tracked data.