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Gatorade

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Gatorade is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 1,367 Lebensmittel & Getränke niches · +9 vs the category median of 46
Market size
€291K/yr256K searches / yr
90-day growth
+59.4%search demand this quarter
Competition
67%top-5 click share · 3 brands · 22 sellers

Flapen Score

Gatorade against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Gatorade is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gatorade market on Amazon at a glance

Shoppers on Amazon Germany searched for Gatorade 256K times last year and spent an estimated €291K. All 3 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +59.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €291K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
+59.4%
Conversion, latest week
6.3%
Market size, estimated
€291Ka year
Peak month
July2.1× the quietest month
Top search term
powerade110K searches a year

02 · Price

A sale here is worth €18.10.

Listings sell for €18.10 on average, from €9.63 to €57.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €18.10 that is €18K to €23K a year per listing.

Average price
€18.10inside the $15 to $100 sweet spot
Price range
€9.63–€57.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
€18K–€23K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #62 within Getränke, Kaffee & Tee. It carries 2,647 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
0.4%
Average rank
#62in Getränke, Kaffee & Tee
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
2,647per listing
Listings tracked
15

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Gatorade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 219%
  • Brand 32%

Demand

Gatorade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Gatorade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • powerade110K/yr
  • gatorade75K/yr
  • gatorade pulver23K/yr
  • powerrade9K/yr
  • powerade pulver7K/yr
  • powerade blau12K/yr
  • power ade7K/yr
  • gatorade zero7K/yr
  • gatorade powder5K/yr
  • powerade blue406/yr

Reviews and returns

What reviews say buyers love and hate about Gatorade

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Geschmack insgesamt”
30%of negative reviews mention “Geschmack”
0.1%of orders come back
“Nicht unbedingt Mangogeschmack”
A buyer, on “Geschmack”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gatorade questions

Answered from the same tracked data.