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Gänseschmalz

Fail

Demand is soft, at -45.6% this quarter, so Gänseschmalz is a Fail.

Flapen Score
40
40 / 100
Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size
€42K/yr29K searches / yr
90-day growth
-45.6%search demand this quarter
Competition
75%top-5 click share · 6 brands · 11 sellers

Flapen Score

Gänseschmalz against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Gänseschmalz is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gänseschmalz market on Amazon at a glance

Shoppers on Amazon Germany searched for Gänseschmalz 29K times last year and spent an estimated €42K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-45.6%
Conversion, latest week
10.8%
Market size, estimated
€42Ka year
Peak month
December6.7× the quietest month
Top search term
gänseschmalz19K searches a year

02 · Price

A sale here is worth €13.21.

Listings sell for €13.21 on average, from €3.59 to €29.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €13.21 that is €1K to €3K a year per listing.

Average price
€13.21under the $15 to $100 sweet spot
Price range
€3.59–€29.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #35 within Koch- & Backzutaten. It carries 82 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
38%
Out of stock, average day
4.5%
Average rank
#35in Koch- & Backzutaten
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
82per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Gänseschmalz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 227%
  • Brand 320%
  • Brand 410%
  • Brand 53%
  • Brand 62%

Demand

Gänseschmalz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Gänseschmalz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gänseschmalz19K/yr
  • gänsefett7K/yr
  • gänseschmalz reines3K/yr

Reviews and returns

What reviews say buyers love and hate about Gänseschmalz

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
31%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Gänseschmalz questions

Answered from the same tracked data.