Furikake
FailShoppers spend an estimated $76K a year here, so Furikake is a Fail.
- Flapen Score
- 46 / 100Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median46
- Market size
- €76K/yr83K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 77%top-5 click share · 12 brands · 21 sellers
Flapen Score
Furikake against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Furikake is stronger. Inside it, weaker.
Market
The Furikake market on Amazon at a glance
Shoppers on Amazon Germany searched for Furikake 83K times last year and spent an estimated €76K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 8.3%
- Market size, estimated
- €76Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- furikake73K searches a year
02 · Price
A sale here is worth €11.17.
Listings sell for €11.17 on average, from €6.12 to €19.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €11.17 that is €3K to €6K a year per listing.
- Average price
- €11.17under the $15 to $100 sweet spot
- Price range
- €6.12–€19.72
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€6K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #903 within Gewürze & Fix-Produkte. It carries 303 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 15.8%
- Average rank
- #903in Gewürze & Fix-Produkte
- Average rating
- 4.35 starsAmazon Germany average 4.37 stars
- Average reviews
- 303per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Furikake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PURUNJEONG Furikake 50g - Vegetable Flakes | Natürliche Gewürzmischung | Vielseitig & Gesund | Mit Algen und Gemüse
- Price
- €6.26
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago

Umami Bio Furikake (100g) Japanisches Gewürz Hergestellt in Italien Knuspriger Mix aus Sesam & Nori Algen Ohne Zusätze Vegan Für Reis Sushi Poke & Salate
- Price
- €7.60
- Rating
- 4.6/5
- Reviews
- 422
- Age
- 3y ago

ALGENLADEN BIO Furikake - 100g | japanische Gewürzmischung | mit schwarzem und weißem Sesam
- Price
- €9.02
- Rating
- 4.5/5
- Reviews
- 424
- Age
- 5y ago

Furikake 1 x 100 g
- Price
- €8.50
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 9y ago

FUJIMAN Furikake Reisgewürz | japanische Gewürzmischung mit Sesam & Nori für Onigiri Sushi & Reis | vegan glutenfrei laktosefrei ohne Geschmacksverstärker (1 x 100 g)
- Price
- €6.12
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 2y ago
Trending
estimated 90-day click momentum
Ninjapo Nagatanien Furikake-Reiswürz aus Japan für Erwachsene 2 Arten Mini-Beutel 20 Stück à 28 3 g
- Price
- €18.66
- Rating
- 4.2/5
- Reviews
- 410
- Age
- 5y ago

FUJIMAN Furikake Reisgewürz | japanische Gewürzmischung mit Sesam & Nori für Onigiri Sushi & Reis | vegan glutenfrei laktosefrei ohne Geschmacksverstärker (1 x 100 g)
- Price
- €6.12
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 2y ago

|Nagatanien Otona-no-Furikake Dried Rice Seasoning || Seaweed and Bonito Flavor || 2.5 g x 5 (Japan Import)|
- Price
- €10.24
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 14y ago

PURUNJEONG Furikake 50g - Vegetable Flakes | Natürliche Gewürzmischung | Vielseitig & Gesund | Mit Algen und Gemüse
- Price
- €6.26
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago

ALGENLADEN BIO Furikake - 100g | japanische Gewürzmischung | mit schwarzem und weißem Sesam
- Price
- €9.02
- Rating
- 4.5/5
- Reviews
- 424
- Age
- 5y ago
Newest
by launch date
Emma Basic - Kimchi Furikake 100g | Avocado-Topping | Reis-Topping | Vegan | Fermentierter Geschmack
- Price
- €7.71
- Rating
- 3.8/5
- Reviews
- 226
- Age
- 1y ago

Reiswürze Otona-no Furikake mit 6 Geschmacksrichtungen für Nagatanien 4 packs
- Price
- €19.72
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 1y ago

PURUNJEONG Furikake 50g - Vegetable Flakes | Natürliche Gewürzmischung | Vielseitig & Gesund | Mit Algen und Gemüse
- Price
- €6.26
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago

FUJIMAN Furikake Reisgewürz | japanische Gewürzmischung mit Sesam & Nori für Onigiri Sushi & Reis | vegan glutenfrei laktosefrei ohne Geschmacksverstärker (1 x 100 g)
- Price
- €6.12
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 2y ago

Umami Bio Furikake Yuzu (100g) Hergestellt in Japan Original Japanisches Gewürz mit Sesam Yuzu & Nori Topping für Reis Fisch Poke & Salate Vegan
- Price
- €8.32
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
12 flat
Sellers
21
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
14%
- Umami27%
- JeollaNamdo THE KITCHEN OF KOREA26%
- ALGEN LADEN12%
- Terrasana8%
- 1mal1japan7%
- Emma Basic5%
- Open — no brand owns it (6 brands, 14%)
Demand
Furikake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Furikake
We read the reviews and the return reasons for every product selling here.
“Für den Preis sehr schade”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Furikake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









