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Furikake

Fail

Shoppers spend an estimated $76K a year here, so Furikake is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€76K/yr83K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
77%top-5 click share · 12 brands · 21 sellers

Flapen Score

Furikake against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Furikake is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Furikake market on Amazon at a glance

Shoppers on Amazon Germany searched for Furikake 83K times last year and spent an estimated €76K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
8.3%
Market size, estimated
€76Ka year
Peak month
January1.5× the quietest month
Top search term
furikake73K searches a year

02 · Price

A sale here is worth €11.17.

Listings sell for €11.17 on average, from €6.12 to €19.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €11.17 that is €3K to €6K a year per listing.

Average price
€11.17under the $15 to $100 sweet spot
Price range
€6.12–€19.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #903 within Gewürze & Fix-Produkte. It carries 303 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
15.8%
Average rank
#903in Gewürze & Fix-Produkte
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
303per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Furikake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

12 flat

Sellers

21

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

  • Brand 127%
  • Brand 226%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 14%)

Demand

Furikake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Furikake

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschmack insgesamt”
11%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Für den Preis sehr schade”
A buyer, on “Preis-Leistungs-Verhältnis”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Furikake questions

Answered from the same tracked data.