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Frühstück

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -35.4% this quarter, so Frühstück is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 46
Market size
€548K/yr794K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
28%top-5 click share · 13 brands · 38 sellers

Flapen Score

Frühstück against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Frühstück is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frühstück market on Amazon at a glance

Shoppers on Amazon Germany searched for Frühstück 794K times last year and spent an estimated €548K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Mar–Apr–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 794K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €548K a year.

Searches, last 12 months
794K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
7.0%
Market size, estimated
€548Ka year
Peak month
May2.4× the quietest month
Top search term
porridge193K searches a year

02 · Price

A sale here is worth €9.84.

Listings sell for €9.84 on average, from €0.66 to €34.17. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At €9.84 that is €15K to €20K a year per listing.

Average price
€9.84under the $15 to $100 sweet spot
Price range
€0.66–€34.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
€15K–€20K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #4 within Frühstücksmüsli. It carries 1,106 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
89%
Out of stock, average day
3.4%
Average rank
#4in Frühstücksmüsli
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
1,106per listing
Listings tracked
54

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Frühstück products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

38

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

28%

Top 20: 69%

Open market

10%

  • Brand 131%
  • Brand 222%
  • Brand 320%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 10%)

Demand

Frühstück search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Frühstück search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • porridge193K/yr
  • oatsome90K/yr
  • porridge ohne zucker57K/yr
  • smoothie bowl69K/yr
  • frühstück63K/yr
  • biscoff creme63K/yr
  • ruf porridge54K/yr
  • lotus creme59K/yr
  • bratkartoffeln27K/yr
  • oatsome smoothie bowl30K/yr

Reviews and returns

What reviews say buyers love and hate about Frühstück

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Geschmack insgesamt”
24%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt überhaupt nicht”
A buyer, on “Geschmack insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Frühstück questions

Answered from the same tracked data.