Frühstück
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -35.4% this quarter, so Frühstück is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 4658
- Market size
- €548K/yr794K searches / yr
- 90-day growth
- -35.4%search demand this quarter
- Competition
- 28%top-5 click share · 13 brands · 38 sellers
Flapen Score
Frühstück against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Frühstück is stronger. Inside it, weaker.
Market
The Frühstück market on Amazon at a glance
Shoppers on Amazon Germany searched for Frühstück 794K times last year and spent an estimated €548K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Mar–Apr–May. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 794K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €548K a year.
- Searches, last 12 months
- 794K
- Growth, 90 days vs prior 90
- -35.4%
- Conversion, latest week
- 7.0%
- Market size, estimated
- €548Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- porridge193K searches a year
02 · Price
A sale here is worth €9.84.
Listings sell for €9.84 on average, from €0.66 to €34.17. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At €9.84 that is €15K to €20K a year per listing.
- Average price
- €9.84under the $15 to $100 sweet spot
- Price range
- €0.66–€34.17
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €15K–€20K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #4 within Frühstücksmüsli. It carries 1,106 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 89%
- Out of stock, average day
- 3.4%
- Average rank
- #4in Frühstücksmüsli
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,106per listing
- Listings tracked
- 54
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Frühstück products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lotus Biscoff | Süßer Brotaufstrich | Cremig | Karamellisierter Keksgeschmack | Vegan | Nussfrei | Kein Zusatz von Aromen oder Farbstoffen | PET Glas | 400g
- Price
- €3.47
- Rating
- 4.7/5
- Reviews
- 9,110
- Age
- 3y ago

OATSOME Alice Im Beerenland | Smoothie Bowl Mit Acai & Erdbeeren | 100% Natürlich Vegan & Ohne Zuckerzusatz + Zusatzstoffe | Einfache Zubereitung | Frühstück | Superfoods | Gefriertrocknung | 400g
- Price
- €14.70
- Rating
- 4.4/5
- Reviews
- 722
- Age
- 8y ago

RUF Porridge Himbeer White Choc Instant Haferbrei mit Himbeer-Stückchen und weißer Raspel-Schokolade schnelles und gesundes Frühstück 1 x 65g Beutel
- Price
- €0.80
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 6y ago

RUF Probier Set Porridge Alle Sorten (16 Stück) 1 x 16 verschiedene Sorten Instant Haferbrei für ein schnelles und gesundes Frühstück 16 x 65g Beutel
- Price
- €16.85
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago

OATSOME Benjamin Blaubeer | Smoothie Bowl Mit Blaubeere & Johannisbeere | Bio & Vegan | 100% Natürlich & Ohne Zuckerzusatz + Aroma | Einfache Zubereitung | Frühstück | Gefriertrocknung | 400g
- Price
- €14.71
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 2y ago
Trending
estimated 90-day click momentum
RUF Porridge Himbeer White Choc Instant Haferbrei mit Himbeer-Stückchen und weißer Raspel-Schokolade schnelles und gesundes Frühstück 1 x 65g Beutel
- Price
- €0.80
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 6y ago

Dr. Oetker Vitalis Porridge im 25er Probier-Set alle 5 Sorten 5x Porridge Classic Schokoladen Beeren Pekannuss-Mandel Apfel-Zimt Haferbrei mit Hafervollkornflocken
- Price
- €23.09
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

RUF Porridge Blueberry Yoghurt beliebtes Oatmeal mit Blaubeer-Stückchen ideal für Unterwegs & im Büro schnell zubereitet Vorratspackung 1 x 400g
- Price
- €3.62
- Rating
- 4.5/5
- Reviews
- 642
- Age
- 3y ago

3Bears Porridge Probier-Set 3 x 400g | Bestseller Frühstücksbrei mit natürlichen Zutaten | Vegan ohne Zusatzstoffe ohne Industriezucker | Ideal für warmes Frühstück & Meal Prep
- Price
- €15.94
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

RUF Porridge Apfel Zimt mit Vollkorn-Haferflocken feiner Zimt-Note und getrockneten Apfel-Stückchen für Zwischendurch Vorratspackung 1 x 400g
- Price
- €3.52
- Rating
- 4.5/5
- Reviews
- 642
- Age
- 3y ago
Newest
by launch date
Dr. Oetker Vitalis Porridge im 25er Probier-Set alle 5 Sorten 5x Porridge Classic Schokoladen Beeren Pekannuss-Mandel Apfel-Zimt Haferbrei mit Hafervollkornflocken
- Price
- €23.09
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

3Bears Porridge Probier-Set 3 x 400g | Bestseller Frühstücksbrei mit natürlichen Zutaten | Vegan ohne Zusatzstoffe ohne Industriezucker | Ideal für warmes Frühstück & Meal Prep
- Price
- €15.94
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 1y ago

OATSOME King Cookie | High Protein Bowl mit Keksteiggeschmack & Schokochips | 23g Protein | 100% Natürlich Vegan & Ohne Raffinierten Zucker | Einfache Zubereitung | 400g
- Price
- €16.76
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 1y ago

RUF Probier Set Porridge Alle Sorten (16 Stück) 1 x 16 verschiedene Sorten Instant Haferbrei für ein schnelles und gesundes Frühstück 16 x 65g Beutel
- Price
- €16.85
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago

OATSOME Benjamin Blaubeer | Smoothie Bowl Mit Blaubeere & Johannisbeere | Bio & Vegan | 100% Natürlich & Ohne Zuckerzusatz + Aroma | Einfache Zubereitung | Frühstück | Gefriertrocknung | 400g
- Price
- €14.71
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
13 rising
Sellers
38
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
28%
Top 20: 69%
Open market
10%
- RUF31%
- Oatsome22%
- Biscoff20%
- Brekky Bowl6%
- Alnatura6%
- 3Bears5%
- Open — no brand owns it (7 brands, 10%)
Demand
Frühstück search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Apr, May · busiest ÷ quietest = 2.4×
Search terms
Top Frühstück search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- porridge193K/yr
- oatsome90K/yr
- porridge ohne zucker57K/yr
- smoothie bowl69K/yr
- frühstück63K/yr
- biscoff creme63K/yr
- ruf porridge54K/yr
- lotus creme59K/yr
- bratkartoffeln27K/yr
- oatsome smoothie bowl30K/yr
Reviews and returns
What reviews say buyers love and hate about Frühstück
We read the reviews and the return reasons for every product selling here.
“Schmeckt überhaupt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frühstück questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









