Fondant
FailThe top 5 brands take 95% of clicks, so Fondant is a Fail.
- Flapen Score
- 41 / 100Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 4641
- Market size
- €128K/yr271K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 17 sellers
Flapen Score
Fondant against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Fondant is stronger. Inside it, weaker.
Market
The Fondant market on Amazon at a glance
Shoppers on Amazon Germany searched for Fondant 271K times last year and spent an estimated €128K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €128K a year.
- Searches, last 12 months
- 271K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 5.2%
- Market size, estimated
- €128Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- fondant231K searches a year
02 · Price
A sale here is worth €9.05.
Listings sell for €9.05 on average, from €1.86 to €44.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €9.05 that is €2K to €5K a year per listing.
- Average price
- €9.05under the $15 to $100 sweet spot
- Price range
- €1.86–€44.91
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€5K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Koch- & Backzutaten. It carries 3,529 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Koch- & Backzutaten
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,529per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Fondant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Decocino Fondant Weiss 250 g (1er Pack)
- Price
- €2.98
- Rating
- 4.6/5
- Reviews
- 11,676
- Age
- 7y ago

DECOCINO Fondant weiß 1 Kilo Vorteilspack ideal zum Verzieren von Kuchen Torten Cakepops palmölfrei & vegan
- Price
- €11.35
- Rating
- 4.6/5
- Reviews
- 4,991
- Age
- 15y ago

DECOCINO Rollfondant Decke weiß gebrauchsfertige Fondant-Decke zum Eindecken & Verzieren von Torten und Kuchen glutenfrei & vegan
- Price
- €4.22
- Rating
- 4.5/5
- Reviews
- 696
- Age
- 3y ago

Decocino Fondant Schwarz 250 g (1er Pack) - ideal zum Verzieren von Kuchen Torten Cupcakes Palmölfrei & vegan
- Price
- €3.09
- Rating
- 4.6/5
- Reviews
- 11,676
- Age
- 15y ago

RUF Fondant weiß zum Formen von Figuren Blumen und Buchstaben geeignet Modellierfondant Rollfondant ohne Palmöl glutenfrei und vegan 250g (1er Pack)
- Price
- €2.42
- Rating
- 4.5/5
- Reviews
- 4,451
- Age
- 6y ago
Trending
estimated 90-day click momentum
FunCakes Fondant Multipack-Primärfarben: Einfach zu verwenden glatt flexibel weich und biegsam perfekt zum Dekorieren von Kuchen halal koscher und glutenfrei. 5 Farben 5 x 100 g
- Price
- €8.20
- Rating
- 4.5/5
- Reviews
- 5,566
- Age
- 5y ago

Twisweet Lebensmittelfarb Stift 12 Stück essbarer doppelspitziger Zuckerschreiber Lebensmittelechte Malstifte für Fondant-DIY Zum Schreiben & Zeichnen auf Kuchen Keksen Zuckerguss Donuts Ostereiern
- Price
- €12.31
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 10mo ago

DECOCINO Vanille Buttercreme Fertigmischung (3x250g) - fertige Buttercreme Mischung im Vanille Geschmack ideal für Torten Kuchen und Cup Cakes Topping Motivtorten Frankfurter Kranz Geburstag
- Price
- €9.79
- Rating
- 4.6/5
- Reviews
- 1,755
- Age
- 5y ago

Dekozauber24 Fondant Multipack 5 Farben 100g Rollfondant pro Farbe zum Dekorieren von Kuchen und Torten in orange dunkelgrün dunkelblau gelb und rot (Essentials)
- Price
- €9.26
- Rating
- 4.7/5
- Reviews
- 622
- Age
- 2y ago

Dekozauber24 Premium Fondant 250g 19 Farben Rollfondant ausgerollt weich und biegsam Torte Kuchen Tortendeko (Grün)
- Price
- €6.04
- Rating
- 4.3/5
- Reviews
- 292
- Age
- 3y ago
Newest
by launch date
Twisweet Lebensmittelfarb Stift 12 Stück essbarer doppelspitziger Zuckerschreiber Lebensmittelechte Malstifte für Fondant-DIY Zum Schreiben & Zeichnen auf Kuchen Keksen Zuckerguss Donuts Ostereiern
- Price
- €12.31
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 10mo ago

Dekozauber24 Rollfondant-Set Blau-Mix 5 Farben 100g Fondant pro Farbe zum Dekorieren von Kuchen und Torten Multipack mit Weiß Hellblau Dunkelblau Creme und Schwarz
- Price
- €9.37
- Rating
- 4.7/5
- Reviews
- 622
- Age
- 1y ago

Massa Ticino Fondant Weiß 2x 1kg Premium Zuckermasse für dekorative Kuchen Rollfondant - Perfekt für Torten Modellierungen & Dekorationen weißes Fondant für Profi- und Hobbybäcker
- Price
- €29.25
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 1y ago

Dekozauber24 Fondant Multipack 5 Farben 100g Rollfondant pro Farbe zum Dekorieren von Kuchen und Torten in orange dunkelgrün dunkelblau gelb und rot (Essentials)
- Price
- €9.26
- Rating
- 4.7/5
- Reviews
- 622
- Age
- 2y ago

Dekozauber24 Fondant Multipack 5 Farben 100g Rollfondant pro Farbe zum Dekorieren von Kuchen und Torten in weiß schwarz creme silber und gelbgold (Basics)
- Price
- €9.25
- Rating
- 4.7/5
- Reviews
- 622
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
17
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 94%
Open market
3%
- DECOCINO60%
- FunCakes15%
- Dekozauber2410%
- RUF7%
- dekora3%
- Günthart1%
- Open — no brand owns it (3 brands, 3%)
Demand
Fondant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Fondant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fondant231K/yr
- rollfondant14K/yr
- decocino fondant6K/yr
- fondant kaufen6K/yr
- torten fondant5K/yr
- modellierfondant4K/yr
- kuchen fondant4K/yr
Reviews and returns
What reviews say buyers love and hate about Fondant
We read the reviews and the return reasons for every product selling here.
“schon deutlich trocken, deutl.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fondant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









