Is Fleur De Sel profitable to sell on Amazon Germany?

Flapen scores Fleur De Sel 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €100K a year across 15 tracked products. Search demand grew +13.0% in the last 90 days.

How competitive is the Fleur De Sel niche on Amazon Germany?

9 brands and 49 sellers compete in Fleur De Sel on Amazon Germany. The top 5 Fleur De Sel products take 68% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Fleur De Sel?

Fleur De Sel buyers on Amazon Germany complain most about Salzgehalt, Brock/Klump/Sammlung, and Preis-Leistungs-Verhältnis. An estimated 0.0% of orders come back.

When does demand for Fleur De Sel peak?

Search demand for Fleur De Sel on Amazon Germany peaks in Dec, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Fleur De Sel niche?

Fleur De Sel sells for €10.55 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.84 to €22.64. The average product has 500 reviews, the count a new listing must catch up to.

Fleur De Sel

Fail

The products selling today already average 4.6★, so Fleur De Sel is a Fail.

Flapen Score: 46
46 / 100Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size: €100K/yr103K searches / yr
90-day growth: +13.0%search demand this quarter
Competition: 68%top-5 click share · 9 brands · 49 sellers

Flapen Score

Fleur De Sel against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Fleur De Sel is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Fleur De Sel market on Amazon at a glance

Shoppers on Amazon Germany searched for Fleur De Sel 103K times last year and spent an estimated €100K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €100K a year.

Searches, last 12 months: 103K
Growth, 90 days vs prior 90: +13.0%
Conversion, latest week: 9.3%
Market size, estimated: €100Ka year
Peak month: December1.5× the quietest month
Top search term: fleur de sel74K searches a year

02 · Price

A sale here is worth €10.55.

Listings sell for €10.55 on average, from €4.84 to €22.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €10.55 that is €5K to €8K a year per listing.

Average price: €10.55under the $15 to $100 sweet spot
Price range: €4.84–€22.64
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€8K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Gewürze & Fix-Produkte. It carries 500 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 87%
Out of stock, average day: 0.0%
Average rank: #99in Gewürze & Fix-Produkte
Average rating: 4.64 starsAmazon Germany average 4.37 stars
Average reviews: 500per listing
Listings tracked: 15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 73 months

Products

Top Fleur De Sel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Brand 154%
Brand 213%
Brand 37%
Brand 47%
Brand 57%
Brand 64%
Open — no brand owns it (3 brands, 8%)

Demand

Fleur De Sel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Fleur De Sel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fleur de sel74K/yr +25.5%7.5% conv.
flor de sal11K/yr +41.1%6.5% conv.
fleur de sel camargue5K/yr +100.1%9.6% conv.
fleur de sel salz13K/yr -68.2%6.9% conv.

Reviews and returns

What reviews say buyers love and hate about Fleur De Sel

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Salzgehalt”

63%of negative reviews mention “Salzgehalt”

<0.1%of orders come back, a rate Amazon rounds to zero

“Das grobe Meersalz kam früher an”

A buyer, on “Salzgehalt”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

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FAQ

Common Fleur De Sel questions

Answered from the same tracked data.

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