Flake
FailDemand is soft, at -39.0% this quarter, so Flake is a Fail.
- Flapen Score
- 42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 4642
- Market size
- €56K/yr118K searches / yr
- 90-day growth
- -39.0%search demand this quarter
- Competition
- 56%top-5 click share · 2 brands · 42 sellers
Flapen Score
Flake against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Flake is stronger. Inside it, weaker.
Market
The Flake market on Amazon at a glance
Shoppers on Amazon Germany searched for Flake 118K times last year and spent an estimated €56K. The top 5 brands take 94% of clicks. Demand peaks in May–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -39.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- €56Ka year
- Peak month
- May2.6× the quietest month
- Top search term
- cadbury55K searches a year
02 · Price
A sale here is worth €17.13.
Listings sell for €17.13 on average, from €5.63 to €79.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €17.13 that is €0 to €2K a year per listing.
- Average price
- €17.13inside the $15 to $100 sweet spot
- Price range
- €5.63–€79.67
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #586 within Geschenkkörbe & Feinkostgeschenke. It carries 909 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 88%
- Out of stock, average day
- 17.0%
- Average rank
- #586in Geschenkkörbe & Feinkostgeschenke
- Average rating
- 4.40 starsAmazon Germany average 4.37 stars
- Average reviews
- 909per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Flake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cadbury Flake - 4 x 20g (80g) - Vorteilspackung
- Price
- €7.22
- Rating
- 4.3/5
- Reviews
- 4,195
- Age
- 9y ago

Cadbury Dairy Milk Schokolade 2 x 200 g köstlich cremige Milchschokolade aus Großbritannien einmalig leckere Süßigkeit mit vollmundigem Geschmack Vollmilch
- Price
- €13.55
- Rating
- 4.4/5
- Reviews
- 379
- Age
- 12y ago

Cadbury Twirl 5 Stück a 21 5g Wirbel 107 5g
- Price
- €6.68
- Rating
- 4.3/5
- Reviews
- 837
- Age
- 7y ago

Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg
- Price
- €46.22
- Rating
- 4.7/5
- Reviews
- 6,249
- Age
- 1y ago

Cadbury Heroes Schokoladenmix köstlich cremige Schokolade im bunten Mix vielfältige Mischung aus feinsten Süßigkeiten perfekt zum Teilen!
- Price
- €14.60
- Rating
- 4.0/5
- Reviews
- 546
- Age
- 6y ago
Trending
estimated 90-day click momentum
Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg
- Price
- €46.22
- Rating
- 4.7/5
- Reviews
- 6,249
- Age
- 1y ago

Cadbury Dairy Milk Schokolade cremige Milchschokolade leckere Süßigkeit mit süßem vollmundigem Geschmack Dairy Milk 17 x 180 g
- Price
- €79.67
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 4y ago

Cadbury Dairy Milk Chocolate Bars (2 x 200 g) and Dairy Milk Caramel Chocolate Bars (2 x 120 g) Bundle
- Price
- €19.53
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 7y ago

Cadbury Twirl 5 Stück a 21 5g Wirbel 107 5g
- Price
- €6.68
- Rating
- 4.3/5
- Reviews
- 837
- Age
- 7y ago

WUNDERBAR Peanut Einzeln verpackte Erdnuss-Karamell-Riegel mit knackigen Erdnussstückchen 24 x 49g
- Price
- €19.51
- Rating
- 4.6/5
- Reviews
- 1,352
- Age
- 16y ago
Newest
by launch date
Cadbury Dairy Milk Caramel Nibbles 85g
- Price
- €7.44
- Rating
- 3.6/5
- Reviews
- 57
- Age
- 1y ago

Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg
- Price
- €46.22
- Rating
- 4.7/5
- Reviews
- 6,249
- Age
- 1y ago

Cadbury PICNIC Schokoladenriegel mit Erdnüssen Rosinen und Karamell in der Großpackung 36 x 48 4g
- Price
- €32.34
- Rating
- 4.6/5
- Reviews
- 1,352
- Age
- 2y ago

Cadbury Dairy Milk Chocolate Marvellous Creations Jelly Popping Candy Muscheln 180 g
- Price
- €6.78
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 4y ago

Cadbury Dairy Milk Schokolade cremige Milchschokolade leckere Süßigkeit mit süßem vollmundigem Geschmack Dairy Milk 17 x 180 g
- Price
- €79.67
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
42
Est. top-5 brand share
94%
Top 20: 94%
Est. top-5 click share
56%
Top 20: 96%
Open market
0%
- Cadbury93%
- --6%
- Alnatura1%
Demand
Flake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Flake search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cadbury55K/yr
- cadbury chocolate17K/yr
- cadbury schokolade22K/yr
- dairy milk4K/yr
- borkenschokolade6K/yr
- flake schokolade5K/yr
- dairy milk chocolate6K/yr
- cadbury flake3K/yr
Reviews and returns
What reviews say buyers love and hate about Flake
We read the reviews and the return reasons for every product selling here.
“Etwas teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









