Is Flake profitable to sell on Amazon Germany?

Flapen scores Flake 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €56K a year across 25 tracked products. Search demand grew -39.0% in the last 90 days.

How competitive is the Flake niche on Amazon Germany?

2 brands and 42 sellers compete in Flake on Amazon Germany. The top 5 Flake products take 56% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Flake?

Flake buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Lagertemperatur, and Qualität insgesamt. An estimated 0.0% of orders come back.

When does demand for Flake peak?

Search demand for Flake on Amazon Germany peaks in May–Nov, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Flake niche?

Flake sells for €17.13 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.63 to €79.67. The average product has 909 reviews, the count a new listing must catch up to.

Flake

Fail

Demand is soft, at -39.0% this quarter, so Flake is a Fail.

Flapen Score: 42
42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46
Market size: €56K/yr118K searches / yr
90-day growth: -39.0%search demand this quarter
Competition: 56%top-5 click share · 2 brands · 42 sellers

Flapen Score

Flake against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Flake is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Flake market on Amazon at a glance

Shoppers on Amazon Germany searched for Flake 118K times last year and spent an estimated €56K. The top 5 brands take 94% of clicks. Demand peaks in May–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months: 118K
Growth, 90 days vs prior 90: -39.0%
Conversion, latest week: 2.8%
Market size, estimated: €56Ka year
Peak month: May2.6× the quietest month
Top search term: cadbury55K searches a year

02 · Price

A sale here is worth €17.13.

Listings sell for €17.13 on average, from €5.63 to €79.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €17.13 that is €0 to €2K a year per listing.

Average price: €17.13inside the $15 to $100 sweet spot
Price range: €5.63–€79.67
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #586 within Geschenkkörbe & Feinkostgeschenke. It carries 909 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 80%
Prime listings: 88%
Out of stock, average day: 17.0%
Average rank: #586in Geschenkkörbe & Feinkostgeschenke
Average rating: 4.40 starsAmazon Germany average 4.37 stars
Average reviews: 909per listing
Listings tracked: 25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 71 months

Products

Top Flake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

Top-5 brand share

94%

Top 20: 94%

Top-5 click share

56%

Top 20: 96%

Open market

Brand 193%
Brand 26%
Brand 31%

Demand

Flake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Flake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cadbury55K/yr -45.9%1.4% conv.
cadbury chocolate17K/yr +8.3%1.9% conv.
cadbury schokolade22K/yr -76.0%2.0% conv.
dairy milk4K/yr -22.7%1.6% conv.
borkenschokolade6K/yr -32.5%0.8% conv.
flake schokolade5K/yr -23.8%4.3% conv.
dairy milk chocolate6K/yr -48.3%2.7% conv.
cadbury flake3K/yr -8.4%4.7% conv.

Reviews and returns

What reviews say buyers love and hate about Flake

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Geschmack insgesamt”

37%of negative reviews mention “Preis-Leistungs-Verhältnis”

<0.1%of orders come back, a rate Amazon rounds to zero

“Etwas teuer”

A buyer, on “Preis-Leistungs-Verhältnis”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

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FAQ

Common Flake questions

Answered from the same tracked data.

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