flake
Skip itSoft demand (-39.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great€5.63–€79.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€17.13avg listing price — sweet spot $15–$100
Review moat
Good909avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad€56K€56K/yr · 118K searches
Growth
Bad-39.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, flake is a €56K/yr Amazon Germany market (118K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Nov. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
flake market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €51K–€69K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #586
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 80%
- Out of stock
- 17.0%
- Avg brand age
- 71 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
42
Top-5 brand share
94%
Top 20: 94%
Top-5 click share
56%
Top 20: 96%
Open market
0%
- Cadbury93%
- --6%
- Alnatura1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.0% search growth over the last 90 days.Peak months: May, Nov · busiest ÷ quietest = 2.6×
Top flake search terms
- cadbury55K/yr
- cadbury chocolate17K/yr
- cadbury schokolade22K/yr
- dairy milk4K/yr
- borkenschokolade6K/yr
- flake schokolade5K/yr
- dairy milk chocolate6K/yr
- cadbury flake3K/yr
Top flake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadbury Flake - 4 x 20g (80g) - Vorteilspackung
Cadbury€7.224.3★4,195 rev
Cadbury Dairy Milk Schokolade 2 x 200 g köstlich cremige Milchschokolade aus Großbritannien einmalig leckere Süßigkeit mit vollmundigem Geschmack Vollmilch
Cadbury€13.554.4★379 rev
Cadbury Twirl 5 Stück a 21 5g Wirbel 107 5g
Cadbury€6.684.3★837 rev
Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg
Cadbury€46.224.7★6,249 rev
Cadbury Heroes Schokoladenmix köstlich cremige Schokolade im bunten Mix vielfältige Mischung aus feinsten Süßigkeiten perfekt zum Teilen!
Cadbury€14.604.0★546 rev
Newest
by launch date
Cadbury Dairy Milk Caramel Nibbles 85g
Cadbury€7.4457 rev
Cadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg
Cadbury€46.226,249 rev
Cadbury PICNIC Schokoladenriegel mit Erdnüssen Rosinen und Karamell in der Großpackung 36 x 48 4g
Cadbury€32.341,352 rev
Cadbury Dairy Milk Chocolate Marvellous Creations Jelly Popping Candy Muscheln 180 g
Cadbury€6.7823 rev
Cadbury Dairy Milk Schokolade cremige Milchschokolade leckere Süßigkeit mit süßem vollmundigem Geschmack Dairy Milk 17 x 180 g
Cadbury€79.674 rev
Trending
90-day click momentumCadbury Heroes Chocolate Bulk Share Box verschiedene Milchschokoladenriegel in Minigröße 2 kg
Cadbury€46.224.7★
Cadbury Dairy Milk Schokolade cremige Milchschokolade leckere Süßigkeit mit süßem vollmundigem Geschmack Dairy Milk 17 x 180 g
Cadbury€79.673.7★
Cadbury Dairy Milk Chocolate Bars (2 x 200 g) and Dairy Milk Caramel Chocolate Bars (2 x 120 g) Bundle
Cadbury€19.534.3★
Cadbury Twirl 5 Stück a 21 5g Wirbel 107 5g
Cadbury€6.684.3★
WUNDERBAR Peanut Einzeln verpackte Erdnuss-Karamell-Riegel mit knackigen Erdnussstückchen 24 x 49g
Cadbury€19.514.6★
What buyers say about flake
What buyers praise and complain about, mined from review topics.What buyers love
“Sooo lecker”
“Qualitativ gute Ware”
“Mein Favorit chocolate 🍫 Lecker”
“Hatte Cadbury Schokolade leckerer in Erinnerung”
“Wunderbar trifft es einfach auf den Punkt”
“Himmlisch warm older kalt”
“frisch und lecker wie immer”
“Sie sind auch ausreichend lange Haltbar”
“Crunchie”
“Einfach nur lecker - wir achten Mal nicht auf die Kalorien und genießen still”
What buyers complain about
“Etwas teuer”
“Wie wurden die denn gelagert??”
“Sehr schlechte”
“Schmecken gut nur zu teuer”
“Keine 400 g wie angegeben”
“Konsistenz und Geschmack der Schokolade sind eher fade, die "Cremefüllung" ist nur eine extrem süße Zuckermasse.”
“Sehr enttäuschend, sie sind pelzig auf der Zunge”
“Sehr unbefriedigendes Süßigkeiten Erlebnis”
Common questions
- Is flake profitable to sell on Amazon Germany?
- The niche generates €56K/yr across 25 tracked products. 90-day search growth is -39.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the flake niche?
- 2 brands and 42 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in flake?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Lagertemperatur, Qualität insgesamt. The return rate is 0.0%.
- When does demand for flake peak?
- Demand peaks in May–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the flake niche?
- Listings span €5.63–€79.67; the average listing price is €17.13 (sweet spot $15–$100). The average incumbent carries 909 reviews — the moat a new listing must climb.