Is Fischsauce profitable to sell on Amazon Germany?

Flapen scores Fischsauce 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €67K a year across 13 tracked products. Search demand grew -19.9% in the last 90 days.

How competitive is the Fischsauce niche on Amazon Germany?

8 brands and 27 sellers compete in Fischsauce on Amazon Germany. The top 5 Fischsauce products take 75% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Fischsauce?

Fischsauce buyers on Amazon Germany complain most about Geruch, Geschmack insgesamt, and beworben Vs Tatsächliches Produkt. An estimated 0.1% of orders come back.

When does demand for Fischsauce peak?

Search demand for Fischsauce on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Fischsauce niche?

Fischsauce sells for €5.38 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.39 to €11.68. The average product has 931 reviews, the count a new listing must catch up to.

Fischsauce

Fail

Prices span $1.39–$11.68, mostly outside the sweet spot, so Fischsauce is a Fail.

Flapen Score: 37
37 / 100Ranks 1,175 of 1,367 Lebensmittel & Getränke niches · −9 vs the category median of 46
Market size: €67K/yr93K searches / yr
90-day growth: -19.9%search demand this quarter
Competition: 75%top-5 click share · 8 brands · 27 sellers

Flapen Score

Fischsauce against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Fischsauce is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Fischsauce market on Amazon at a glance

Shoppers on Amazon Germany searched for Fischsauce 93K times last year and spent an estimated €67K. The top 5 brands take 91% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months: 93K
Growth, 90 days vs prior 90: -19.9%
Conversion, latest week: 13.4%
Market size, estimated: €67Ka year
Peak month: November1.5× the quietest month
Top search term: fischsauce48K searches a year

02 · Price

A sale here is worth €5.38.

Listings sell for €5.38 on average, from €1.39 to €11.68. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €5.38 that is €4K to €5K a year per listing.

Average price: €5.38under the $15 to $100 sweet spot
Price range: €1.39–€11.68
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: €4K–€5K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Saucen & Marinaden. It carries 931 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 38%
Prime listings: 92%
Out of stock, average day: 0.0%
Average rank: #16in Saucen & Marinaden
Average rating: 4.55 starsAmazon Germany average 4.37 stars
Average reviews: 931per listing
Listings tracked: 13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 96 months

Products

Top Fischsauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Brand 134%
Brand 224%
Brand 318%
Brand 49%
Brand 56%
Brand 64%
Open — no brand owns it (2 brands, 5%)

Demand

Fischsauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Fischsauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fischsauce48K/yr -25.0%13.6% conv.
fish sauce16K/yr -13.8%9.8% conv.
fischsoße13K/yr -7.7%11.8% conv.
fischsauce thai7K/yr -27.8%13.2% conv.
fisch sauce5K/yr +4.2%7.7% conv.
fischsosse asiatisch3K/yr -29.3%12.7% conv.

Reviews and returns

What reviews say buyers love and hate about Fischsauce

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Geschmack insgesamt”

13%of negative reviews mention “Geruch”

0.1%of orders come back

“Stinkt erbärmlich”

A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

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FAQ

Common Fischsauce questions

Answered from the same tracked data.

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