Is Fisch profitable to sell on Amazon Germany?

Flapen scores Fisch 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €74K a year across 45 tracked products. Search demand grew -17.3% in the last 90 days.

How competitive is the Fisch niche on Amazon Germany?

28 brands and 67 sellers compete in Fisch on Amazon Germany. The top 5 Fisch products take 43% of clicks, and the top 5 brands take 64%.

What do buyers complain about in Fisch?

Fisch buyers on Amazon Germany complain most about Geschmack insgesamt, Geruch, and Gesamtgröße. An estimated 0.2% of orders come back.

When does demand for Fisch peak?

Search demand for Fisch on Amazon Germany peaks in Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Fisch niche?

Fisch sells for €8.52 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €0.97 to €33.31. The average product has 428 reviews, the count a new listing must catch up to.

Fisch

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -17.3% this quarter, so Fisch is a Maybe.

Filters No Dominant Brand

Flapen Score: 51
51 / 100Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46
Market size: €74K/yr358K searches / yr
90-day growth: -17.3%search demand this quarter
Competition: 43%top-5 click share · 28 brands · 67 sellers

Flapen Score

Fisch against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Fisch is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Fisch market on Amazon at a glance

Shoppers on Amazon Germany searched for Fisch 358K times last year and spent an estimated €74K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months: 358K
Growth, 90 days vs prior 90: -17.3%
Conversion, latest week: 2.4%
Market size, estimated: €74Ka year
Peak month: December2.1× the quietest month
Top search term: fisch160K searches a year

02 · Price

A sale here is worth €8.52.

Listings sell for €8.52 on average, from €0.97 to €33.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €8.52 that is €2K to €4K a year per listing.

Average price: €8.52under the $15 to $100 sweet spot
Price range: €0.97–€33.31
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #134 within Fertiggerichte. It carries 428 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings: 47%
Prime listings: 89%
Out of stock, average day: 6.1%
Average rank: #134in Fertiggerichte
Average rating: 4.29 starsAmazon Germany average 4.37 stars
Average reviews: 428per listing
Listings tracked: 45

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Fisch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

43%

Top 20: 78%

Open market

31%

Brand 116%
Brand 214%
Brand 313%
Brand 411%
Brand 511%
Brand 64%

Demand

Fisch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Fisch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fisch160K/yr -16.3%1.3% conv.
fische68K/yr -19.3%0.3% conv.
fish52K/yr -22.6%0.2% conv.
fischkonserven24K/yr -11.9%4.5% conv.
dosenfisch17K/yr -10.3%5.3% conv.
fisch dose9K/yr -14.2%4.0% conv.
fischdosen9K/yr -18.6%8.0% conv.
fisch konserven7K/yr -22.0%5.8% conv.
fischkonserven in dosen7K/yr -22.1%6.9% conv.
fisch in dosen6K/yr -9.8%4.9% conv.

Reviews and returns

What reviews say buyers love and hate about Fisch

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Geschmack insgesamt”

14%of negative reviews mention “Geschmack insgesamt”

0.2%of orders come back

“Der Geschmack ist bitter”

A buyer, on “Geschmack insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Fisch questions

Answered from the same tracked data.

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