feta
Worth a lookShows low returns (0.0%), but a small market ($75K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Review moat
Incredible66.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€1.86–€20.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Market size
Bad€75K€75K/yr · 65K searches
Avg price
Bad€6.76avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, feta is a €75K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
feta market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- €101K–€135K
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 4%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
8
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
23%
- Miil25%
- Gazi17%
- Alnatura14%
- Patros9%
- Arla Buko6%
- Jeden Tag6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top feta search terms
- feta31K/yr
- schafskäse18K/yr
- feta käse8K/yr
- hirtenkäse7K/yr
Top feta products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miil Feta P.D.O. (0.2 kg)
Miil€2.304.7★74 rev
Alnatura Bio Feta Griechischer Schafskäse 180g
Alnatura€3.034.6★146 rev
GAZi Hirtenkäse traditionelle Art 45% Fett (0.18 kg)
Gazi€2.174.7★5 rev
Arla Buko Hirtenkäse 150g
Arla Buko€1.974.5★27 rev
Patros Leicht mild-würziger Hirtenkäse - Käse in Salzlake - Pur zum Salat & zum Überbacken 150 g
Patros€3.144.5★79 rev
Newest
by launch date
Dodoni Feta Schafkäse - 6x 200g - Fetakäse griechischer Feta Schafskäse in Salzlake Premium Qualität Superior Award 2018 43% Fett i.Tr. aus Griechenland 70% Schaf 30% Ziege Plastikbehälter
DODONI€18.756 rev
Miil BIO Feta P.D.O. (0.18 kg)
Miil€2.625 rev
GAZi Hirtenkäse traditionelle Art 45% Fett (0.18 kg)
Gazi€2.175 rev
Miil Feta P.D.O. (0.2 kg)
Miil€2.3074 rev
Alnatura BIO Griechischer Ziegenkäse (0.18 kg)
Alnatura€2.999 rev
Trending
90-day click momentum
Gazi Feta in Vakuumverpackung - 1x 150g Vakuum - Schafkäse Schafskäse Fetakäse Schaf Käse Koyun peyniri 43% Fett i.Tr. aus 100% Schafmilch mikrobielles Lab vegetarisch glutenfrei zu Börek zu Salat
Gazi€2.904.3★
GAZi Hirtenkäse traditionelle Art 45% Fett (0.18 kg)
Gazi€2.174.7★
Kattus - Hojiblanca Oliven mit Thymian und Knoblauch | Grüne Oliven ohne Stein | Im wiederverschließbaren Beutel | 120 g im Beutel
Kattus€2.304.4★
Patros Leicht mild-würziger Hirtenkäse - Käse in Salzlake - Pur zum Salat & zum Überbacken 150 g
Patros€3.144.5★
Patros Genießerwürfel Tomate & Basilikum Käsewürfel Käse Würfel aus Hirtenkäse - 2er Pack 135 g
Patros€3.274.6★
What buyers say about feta
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Ok. Bekannte Qualität, frisch geliefert”
“Geschmack”
“Sehr gute Konsistenz”
“Und für mich absolut nicht zu salzig”
“Gute Qualität”
What buyers complain about
“ist vom Preis zu teuer, werden wir nicht mehr bestellen”
“nur minimal Geschmack von Knoblauch”
“die Qualität hat mega nachgelassen.”
“Geschmäcker sind ja unterschiedlich, mir haben sie leider überhaupt nicht geschmeckt”
“sind einfach zu weich”
“Zu viel säure”
“eher leicht bitter und alt”
Common questions
- Is feta profitable to sell on Amazon Germany?
- The niche generates €75K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the feta niche?
- 15 brands and 8 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in feta?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack, Qualität insgesamt. The return rate is 0.0%.
- When does demand for feta peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the feta niche?
- Listings span €1.86–€20.45; the average listing price is €6.76 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.