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Fernet Branca

Fail

The top 5 brands take 99% of clicks, so Fernet Branca is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€59K/yr25K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
76%top-5 click share · 6 brands · 32 sellers

Flapen Score

Fernet Branca against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Fernet Branca is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fernet Branca market on Amazon at a glance

Shoppers on Amazon Germany searched for Fernet Branca 25K times last year and spent an estimated €59K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
6.1%
Market size, estimated
€59Ka year
Peak month
December2.1× the quietest month
Top search term
fernet branca22K searches a year

02 · Price

A sale here is worth €38.54.

Listings sell for €38.54 on average, from €6.15 to €114.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €38.54 that is €4K to €10K a year per listing.

Average price
€38.54inside the $15 to $100 sweet spot
Price range
€6.15–€114.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€4K–€10K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,720 within Bier, Wein & Spirituosen. It carries 329 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
25%
Out of stock, average day
5.6%
Average rank
#1,720in Bier, Wein & Spirituosen
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
329per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Fernet Branca products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

32

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 25%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Fernet Branca search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Fernet Branca

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sehr lecker”
A buyer, on “Geschmack insgesamt”75% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Fernet Branca questions

Answered from the same tracked data.