Is Erdnussöl profitable to sell on Amazon Germany?

Flapen scores Erdnussöl 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €140K a year across 13 tracked products. Search demand grew -23.6% in the last 90 days.

How competitive is the Erdnussöl niche on Amazon Germany?

10 brands and 27 sellers compete in Erdnussöl on Amazon Germany. The top 5 Erdnussöl products take 68% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Erdnussöl?

Erdnussöl buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, and Geschmack insgesamt. An estimated 0.1% of orders come back.

When does demand for Erdnussöl peak?

Search demand for Erdnussöl on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Erdnussöl niche?

Erdnussöl sells for €20.26 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.66 to €55.86. The average product has 327 reviews, the count a new listing must catch up to.

Erdnussöl

Fail

Demand is soft, at -23.6% this quarter, so Erdnussöl is a Fail.

Flapen Score: 49
49 / 100Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size: €140K/yr67K searches / yr
90-day growth: -23.6%search demand this quarter
Competition: 68%top-5 click share · 10 brands · 27 sellers

Flapen Score

Erdnussöl against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Erdnussöl is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Erdnussöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Erdnussöl 67K times last year and spent an estimated €140K. The top 5 brands take 79% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €140K a year.

Searches, last 12 months: 67K
Growth, 90 days vs prior 90: -23.6%
Conversion, latest week: 10.3%
Market size, estimated: €140Ka year
Peak month: December1.5× the quietest month
Top search term: erdnussöl55K searches a year

02 · Price

A sale here is worth €20.26.

Listings sell for €20.26 on average, from €5.66 to €55.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €20.26 that is €5K to €10K a year per listing.

Average price: €20.26inside the $15 to $100 sweet spot
Price range: €5.66–€55.86
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €5K–€10K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Öl, Essig & Dressings. It carries 327 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 38%
Prime listings: 31%
Out of stock, average day: 0.0%
Average rank: #224in Öl, Essig & Dressings
Average rating: 4.58 starsAmazon Germany average 4.37 stars
Average reviews: 327per listing
Listings tracked: 13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 72 months

Products

Top Erdnussöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

Brand 127%
Brand 218%
Brand 315%
Brand 412%
Brand 57%
Brand 66%
Open — no brand owns it (4 brands, 15%)

Demand

Erdnussöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Erdnussöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

erdnussöl55K/yr -24.1%8.8% conv.
erdnussöl zum frittieren6K/yr -35.4%9.3% conv.
erdnussöl geröstet3K/yr +13.4%3.9% conv.
peanut oil3K/yr -24.8%6.6% conv.

Reviews and returns

What reviews say buyers love and hate about Erdnussöl

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geschmack insgesamt”

28%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“Wird hier zu teuer angeboten”

A buyer, on “Preis-Leistungs-Verhältnis”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

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FAQ

Common Erdnussöl questions

Answered from the same tracked data.

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