Erdnussbutter
MaybeAn estimated 0.1% of orders come back. But prices span $1.77–$14.68, mostly outside the sweet spot, so Erdnussbutter is a Maybe.
- Flapen Score
- 50 / 100Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 4650
- Market size
- €294K/yr462K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 60%top-5 click share · 17 brands · 24 sellers
Flapen Score
Erdnussbutter against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Erdnussbutter is stronger. Inside it, weaker.
Market
The Erdnussbutter market on Amazon at a glance
Shoppers on Amazon Germany searched for Erdnussbutter 462K times last year and spent an estimated €294K. The top 5 brands take 70% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €294K a year.
- Searches, last 12 months
- 462K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 8.3%
- Market size, estimated
- €294Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- erdnussbutter226K searches a year
02 · Price
A sale here is worth €7.67.
Listings sell for €7.67 on average, from €1.77 to €14.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €7.67 that is €10K to €12K a year per listing.
- Average price
- €7.67under the $15 to $100 sweet spot
- Price range
- €1.77–€14.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €10K–€12K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #16 within Konfitüren, Honig & Brotaufstriche. It carries 1,353 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 95%
- Out of stock, average day
- 3.9%
- Average rank
- #16in Konfitüren, Honig & Brotaufstriche
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,353per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Erdnussbutter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
24
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
25%
- Brand 124%
- Brand 220%
- Brand 312%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
Erdnussbutter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Erdnussbutter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- erdnussbutter226K/yr
- peanut butter110K/yr
- erdnussbutter ohne zucker44K/yr
- erdnussbutter crunchy11K/yr
- erdnussbutter bio7K/yr
- nussbutter6K/yr
- esn erdnussbutter5K/yr
- protein peanut butter4K/yr
- esn peanut butter5K/yr
- protein erdnussbutter5K/yr
Reviews and returns
What reviews say buyers love and hate about Erdnussbutter
We read the reviews and the return reasons for every product selling here.
“Ungenießbar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Erdnussbutter questions
Answered from the same tracked data.









