erdnussbutter
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.77–$14.68) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,353.32avg incumbent reviews — the moat a new listing must climb
Market size
Good€294K€294K/yr · 462K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€7.67avg listing price — sweet spot $15–$100
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Price range
Bad€1.77–€14.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, erdnussbutter is a €294K/yr Amazon Germany market (462K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
erdnussbutter market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- €307K–€384K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 68%
- Out of stock
- 3.9%
- Avg brand age
- 60 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
24
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
25%
- Body Attack24%
- Nutriheads20%
- Bulk12%
- Zentis9%
- Vilgain6%
- Bioasia5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top erdnussbutter search terms
- erdnussbutter226K/yr
- peanut butter110K/yr
- erdnussbutter ohne zucker44K/yr
- erdnussbutter crunchy11K/yr
- erdnussbutter bio7K/yr
- nussbutter6K/yr
- esn erdnussbutter5K/yr
- protein peanut butter4K/yr
- esn peanut butter5K/yr
- protein erdnussbutter5K/yr
Top erdnussbutter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutriheads Erdnussbutter Cremig 1000 g | Reine Erdnüsse in Extra Cremiger Konsistenz Ohne Zucker- & Salzzusatz Frei von Konservierungsstoffen Reich an Protein und Ungesättigten Fettsäuren
Nutriheads€9.014.3★105 rev
Body Attack Peanut Butter Creamy 1kg - Erdnussbutter 30% Protein ohne Zuckerzusatz vegan ohne palmöl
Body Attack€11.154.4★1,273 rev
Bulk Erdnussbutter Knackig 1 kg
Bulk€8.634.4★10,085 rev
Body Attack Peanut Butter Crunchy 1kg - Erdnussbutter mit Stückchen 30% Protein ohne Zuckerzusatz vegan ohne palmöl
Body Attack€11.134.5★1,709 rev
Zentis Erdnussbutter Creamy Brotaufstrich aus 90% Erdnüssen 350g
Zentis€2.453.9★51 rev
Newest
by launch date
by Amazon Erdnussmus Smooth 340g
by Amazon€2.0120 rev
GERLINÉA Fit&Protein Crunchy Erdnussbutter 100% Erdnüsse Leicht geröstet Ohne Zuckerzusatz Proteinquelle 350g
Gerlinéa€4.2647 rev
Yutto Erdnussbutter Cremig (0.35 kg)
Yutto€1.772 rev
Zentis Erdnussbutter Creamy Brotaufstrich aus 90% Erdnüssen 350g
Zentis€2.4551 rev
Nutriheads Erdnussbutter Cremig 1000 g | Reine Erdnüsse in Extra Cremiger Konsistenz Ohne Zucker- & Salzzusatz Frei von Konservierungsstoffen Reich an Protein und Ungesättigten Fettsäuren
Nutriheads€9.01105 rev
Trending
90-day click momentumby Amazon Erdnussmus Smooth 340g
by Amazon€2.014.7★
GERLINÉA Fit&Protein Crunchy Erdnussbutter 100% Erdnüsse Leicht geröstet Ohne Zuckerzusatz Proteinquelle 350g
Gerlinéa€4.264.3★
Yutto Erdnussbutter Cremig (0.35 kg)
Yutto€1.775.0★
Zentis Erdnussbutter Creamy Brotaufstrich aus 90% Erdnüssen 350g
Zentis€2.453.9★
Zentis Erdnussbutter Crunchy Brotaufstrich aus 90% Erdnüssen 350g
Zentis€2.554.2★
What buyers say about erdnussbutter
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Peanutbutter ever”
“Lecker Peanutbutter”
“Best product”
“Die Konsistenz ist schön smooth und eignet sich perfekt als Brotaufstrich, für Porridge, Smoothies oder zum Backen”
“Das Produkt besteht zu 100% aus Erdnüssen”
“leicht süßlichen Noten”
“Preis/Leistung OK”
“Smooth wie 'ne 1”
“Crunchy, lecker, ohne Zucker”
“30 % Protein – ideal als proteinreicher Snack oder Zusatz nach dem Sport”
What buyers complain about
“Ungenießbar”
“Ziemlich flüssig”
“2 Punkte für den Geschmack”
“Ölig, nicht cremig”
“Ziemlich dünnflüssig”
“Schade, 1kg teuer für die Tonne”
“Flüssig mit Klumpen”
“Alledings nicht süß”
“Dieses Produkt entspricht keiner Butter”
“Schade für das eigentlich gute Produkt”
Common questions
- Is erdnussbutter profitable to sell on Amazon Germany?
- The niche generates €294K/yr across 22 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the erdnussbutter niche?
- 17 brands and 24 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in erdnussbutter?
- Top complaints mined from reviews: Geschmack insgesamt, Verdünnt/wässrig, Geschmack. The return rate is 0.1%.
- When does demand for erdnussbutter peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the erdnussbutter niche?
- Listings span €1.77–€14.68; the average listing price is €7.67 (sweet spot $15–$100). The average incumbent carries 1,353 reviews — the moat a new listing must climb.