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Erdmandelflocken

Fail

Demand is soft, at -31.4% this quarter, so Erdmandelflocken is a Fail.

Flapen Score
44
44 / 100
Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size
€45K/yr33K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
74%top-5 click share · 11 brands · 34 sellers

Flapen Score

Erdmandelflocken against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Erdmandelflocken is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Erdmandelflocken market on Amazon at a glance

Shoppers on Amazon Germany searched for Erdmandelflocken 33K times last year and spent an estimated €45K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
10.6%
Market size, estimated
€45Ka year
Peak month
February2.6× the quietest month
Top search term
erdmandelflocken28K searches a year

02 · Price

A sale here is worth €12.68.

Listings sell for €12.68 on average, from €5.89 to €28.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €12.68 that is €1K to €3K a year per listing.

Average price
€12.68under the $15 to $100 sweet spot
Price range
€5.89–€28.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #441 within Frühstücksmüsli. It carries 134 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
2.8%
Average rank
#441in Frühstücksmüsli
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
134per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Erdmandelflocken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

34

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Brand 124%
  • Brand 220%
  • Brand 315%
  • Brand 414%
  • Brand 510%
  • Brand 66%
  • Open — no brand owns it (5 brands, 12%)

Demand

Erdmandelflocken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Erdmandelflocken

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Geschmack insgesamt”
33%of negative reviews mention “Haltbarkeit”
<0.1%of orders come back, a rate Amazon rounds to zero
“Zwei Packungen bestellt: beide wurden mit MHD unter zwei Monaten geliefert, obwohl dieses Produkt nach der Herstellung bis zu 24 Monate lang haltbar ist”
A buyer, on “Haltbarkeit”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Erdmandelflocken questions

Answered from the same tracked data.