Is Energy Sniff profitable to sell on Amazon Germany?

Flapen scores Energy Sniff 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €189K a year across 23 tracked products. 0 of the 13 products launched in the last year cleared the first-year sales bar. Search demand grew -22.2% in the last 90 days.

How competitive is the Energy Sniff niche on Amazon Germany?

9 brands and 22 sellers compete in Energy Sniff on Amazon Germany. The top 5 Energy Sniff products take 59% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Energy Sniff?

Energy Sniff buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Energy Sniff peak?

Search demand for Energy Sniff on Amazon Germany peaks in Jan–Feb–Mar–Apr–May, and the busiest month runs 4.6× the quietest.

What does it cost to enter the Energy Sniff niche?

Energy Sniff sells for €18.23 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.75 to €52.56. The average product has 63 reviews, the count a new listing must catch up to.

Energy Sniff

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -22.2% this quarter, so Energy Sniff is a Maybe.

Filters Quality Gap

Flapen Score: 51
51 / 100Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46
Market size: €189K/yr661K searches / yr
90-day growth: -22.2%search demand this quarter
Competition: 59%top-5 click share · 9 brands · 22 sellers

Flapen Score

Energy Sniff against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Energy Sniff is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Energy Sniff market on Amazon at a glance

Shoppers on Amazon Germany searched for Energy Sniff 661K times last year and spent an estimated €189K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €189K a year.

Searches, last 12 months: 661K
Growth, 90 days vs prior 90: -22.2%
Conversion, latest week: 1.6%
Market size, estimated: €189Ka year
Peak month: January4.6× the quietest month
Top search term: snus230K searches a year

02 · Price

A sale here is worth €18.23.

Listings sell for €18.23 on average, from €6.75 to €52.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €18.23 that is €5K to €9K a year per listing.

Average price: €18.23inside the $15 to $100 sweet spot
Price range: €6.75–€52.56
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: €5K–€9K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #347 within Getränke, Kaffee & Tee. It carries 63 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 65%
Out of stock, average day: 7.0%
Average rank: #347in Getränke, Kaffee & Tee
Average rating: 3.64 starsAmazon Germany average 4.37 stars
Average reviews: 63per listing
Listings tracked: 23

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 13
Successful launches: 0Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Energy Sniff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

Brand 148%
Brand 218%
Brand 313%
Brand 46%
Brand 56%
Brand 65%
Open — no brand owns it (3 brands, 5%)

Demand

Energy Sniff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 4.6×

Search terms

Top Energy Sniff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

snus230K/yr -26.9%0.8% conv.
scooper energy79K/yr -29.9%5.0% conv.
snus mit nikotin57K/yr -26.6%0.6% conv.
energy sniff42K/yr -23.2%2.1% conv.
wildkraut energy sniff32K/yr -18.6%1.6% conv.
koffein snus25K/yr +16.7%2.6% conv.
koffein pouches16K/yr +66.9%1.8% conv.
scooper33K/yr -27.9%2.9% conv.
snus ohne nikotin18K/yr -1.1%1.9% conv.
energy pouches13K/yr +2.1%1.5% conv.

Reviews and returns

What reviews say buyers love and hate about Energy Sniff

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Geschmack insgesamt”

22%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Es ist der gleiche typische bittere Geschmack den ich auch von Koffeintabletten kenne, jedoch für 100 mg an Koffein auszuhalten”

A buyer, on “Geschmack insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Energy Sniff questions

Answered from the same tracked data.

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