eiskaffee
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Growth
Incredible+178.4%90-day search growth — must beat 0% to launch
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Great468.5avg incumbent reviews — the moat a new listing must climb
Price range
Good€2.39–€39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€331K€331K/yr · 341K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, eiskaffee is a €331K/yr Amazon Germany market (341K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- €328K–€394K
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 7.4%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 57%
- Out of stock
- 11.3%
- Avg brand age
- 47 months
- Avg seller age
- 187 days
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- NESCAFÉ50%
- KRÜGER43%
- HEART's3%
- INSTICK just add water2%
- Cafemio2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +178.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KRÜGER Family Eiskaffee Classic 275g Dose
KRÜGER€2.394.1★164 rev
NESCAFÉ Frappé Typ Iced-Coffee Frappé-Kaffeepulver mit Instant-Kaffee koffeinhaltig 1er Pack (1 x 275g)
NESCAFÉ€3.323.9★2,213 rev
KRÜGER Family Eiskaffee Schoko Instantkaffee 500 g Beutel
KRÜGER€4.004.6★872 rev
NESCAFÉ ICED löslicher Bohnenkaffee erfrischend & sanfter Iced Coffee koffeinhaltig 1er Pack (1 x 95g)
NESCAFÉ€5.294.3★168 rev
KRÜGER Eiskaffee Vanilla-Hazelnut Cookie Crunch 10x 15g Sachets
KRÜGER€2.594.4★13 rev
Newest
by launch dateKRÜGER Eiskaffee Vanilla-Hazelnut Cookie Crunch 10x 15g Sachets
KRÜGER€2.5913 rev
NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche
NESCAFÉ€5.05196 rev
NESCAFÉ Espresso Concentrate Style Vanilla aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Vanille-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche
NESCAFÉ€5.06192 rev
NESCAFÉ ICED löslicher Bohnenkaffee erfrischend & sanfter Iced Coffee koffeinhaltig 1er Pack (1 x 95g)
NESCAFÉ€5.29168 rev
HEARTS Eiskaffee 2 x 1 kg 65 Tassen pro Beutel Vorteilspack Ice Coffee Erfrischender Genuss Sommergetränk Instant Kaffee Koffeinhaltig Schnelle Zubereitung Kaltgetränk Löslicher Bohnenkaffee
HEART's€18.04140 rev
Trending
90-day click momentumKRÜGER Eiskaffee Vanilla-Hazelnut Cookie Crunch 10x 15g Sachets
KRÜGER€2.594.4★
NESCAFÉ Espresso Concentrate Style Vanilla aromatisierters Getränkekonzentrat mit löslichem Bohnenkaffee Vanille-Geschmack 1er Pack (1 x 500ml) Einweg-Flasche
NESCAFÉ€5.064.4★
NESCAFÉ Espresso Concentrate Style Black zuckerfreies Getränkekonzentrat mit löslichem Bohnenkaffee 1er Pack (1 x 500ml) Einweg-Flasche
NESCAFÉ€5.054.5★
KRÜGER Family Eiskaffee Classic 275g Dose
KRÜGER€2.394.1★
Nescaf frapp Dose 8er Pack 2200g
NESCAFÉ€32.274.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Super Geschmack”
“Smarte Vanille-Note: Nicht zu klebrig-süß”
“Super Produkt”
“Solider löslicher Kaffee”
“Der Nescafé Frappé Typ Iced Coffee ist eine richtig gute Wahl für alle, die schnell und unkompliziert einen erfrischenden Kaffee genießen wollen”
“Top Preis Leistung, gutes Produkt”
“praktisch und lecker”
“Sehr schnelle Zubereitung eines Eiskaffees”
“Erfrischend nicht nur im”
What buyers complain about
“Schmeckt nicht”
“Zu süß”
“Geschmack absolut unbefriedigend”
“Versand etwas teuer”
“Einen dicken Minuspunkt gibt es für mich allerdings bei den Inhaltsstoffen, denn das Konzentrat ist leider schon von Haus aus mit Zucker gesüßt”
“bitter”
“Die Packung ist deutlich kleiner geworden”
“Relativ dünn”
“Zu bedenken sind allerdings die Nährwerte, die mit rund 100 kcal (bei normaler Kuhmilch-Zubereitung) und knapp 14 g Zucker pro Portion zu Buche schlagen.”
“ist irgendwie nicht ganz natürlich”
Common questions
- Is eiskaffee profitable to sell on Amazon Germany?
- The niche generates €331K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +178.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the eiskaffee niche?
- 5 brands and 31 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eiskaffee?
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.0%.
- When does demand for eiskaffee peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.5× the quietest.
- What does it cost to enter the eiskaffee niche?
- Listings span €2.39–€39.72; the average listing price is €13.12 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.
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