Eis
MaybeAn estimated 0.2% of orders come back. But products sell for $6.47 on average, outside the sweet spot, so Eis is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 4660
- Market size
- €90K/yr718K searches / yr
- 90-day growth
- +45.6%search demand this quarter
- Competition
- 30%top-5 click share · 33 brands · 61 sellers
Flapen Score
Eis against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Eis is stronger. Inside it, weaker.
Market
The Eis market on Amazon at a glance
Shoppers on Amazon Germany searched for Eis 718K times last year and spent an estimated €90K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 718K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.
- Searches, last 12 months
- 718K
- Growth, 90 days vs prior 90
- +45.6%
- Conversion, latest week
- 1.9%
- Market size, estimated
- €90Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- eis658K searches a year
02 · Price
A sale here is worth €6.47.
Listings sell for €6.47 on average, from €1.76 to €49.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €6.47 that is €647 to €2K a year per listing.
- Average price
- €6.47under the $15 to $100 sweet spot
- Price range
- €1.76–€49.35
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €647–€2K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #10 within Tiefkühlprodukte. It carries 522 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 83%
- Out of stock, average day
- 1.3%
- Average rank
- #10in Tiefkühlprodukte
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 522per listing
- Listings tracked
- 58
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Eis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
61
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
30%
Top 20: 69%
Open market
39%
- Brand 124%
- Brand 216%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Eis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Search terms
Top Eis search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eis658K/yr
- ice cream25K/yr
- eiscreme22K/yr
- magnum eis8K/yr
- eiss6K/yr
Reviews and returns
What reviews say buyers love and hate about Eis
We read the reviews and the return reasons for every product selling here.
“Schade schmeckt nicht nach Cola”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eis questions
Answered from the same tracked data.