eis
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good521.53avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.76–€49.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€90K€90K/yr · 718K searches
Avg price
Bad€6.47avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, eis is a €90K/yr Amazon Germany market (718K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
eis market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- €129K–€162K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 29%
- Out of stock
- 1.3%
- Avg brand age
- 43 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
61
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
30%
Top 20: 69%
Open market
39%
- Sun Lolly24%
- Jeden Tag16%
- Langnese6%
- Schöller5%
- EIS5%
- Mövenpick5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.6% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Top eis search terms
- eis658K/yr
- ice cream25K/yr
- eiscreme22K/yr
- magnum eis8K/yr
- eiss6K/yr
Top eis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jeden Tag Sandwich-Eis 8 x 90ml (Tiefgefroren)
Jeden Tag€2.084.6★326 rev
Sun Lolly Wassereis Mixbox mit 4 Sorten | Erdbeere Cola Weintraube Himbeere | Mit Fruchtsaft | Zum Selbsteinfrieren | Ohne künstliche Aromen | Praktisch als Familienbox | 4 x 8 x 60ml
Sun Lolly€13.084.7★115 rev
Nestle Schöller Family Box
Schöller€3.984.3★23 rev
Sun Lolly Wassereis Himbeere 8 Stk | Mit Fruchtsaft | Zum Selbsteinfrieren | Ohne künstliche Aromen | Frei von Süßungsmittel | Laktosefrei | Glutenfrei | 8 x 60ml
Sun Lolly€2.584.8★450 rev
Sun Lolly Wassereis Cola 8 Stk | Mit Fruchtsaft | Zum Selbsteinfrieren | Ohne künstliche Aromen | Frei von Süßungsmittel | Laktosefrei | Glutenfrei | 8 x 60ml
Sun Lolly€2.304.8★442 rev
Newest
by launch date
Sun Lolly Wassereis Sour Green Kiwi & Zuckerwatte 8 Stk | Limited Edition | Mit Fruchtsaft | Ohne künstliche Süßungsmittel | Glutenfrei
Sun Lolly€2.7160 rev
Jeden Tag Eishörnchen Vanille ( 6 x 120 g )
Jeden Tag€2.319 rev
Nestle Schöller Family Box
Schöller€3.9823 rev
Sun Lolly Wassereis Mixbox mit 4 Sorten | Erdbeere Cola Weintraube Himbeere | Mit Fruchtsaft | Zum Selbsteinfrieren | Ohne künstliche Aromen | Praktisch als Familienbox | 4 x 8 x 60ml
Sun Lolly€13.08115 rev
Viennetta Vanille Eis (0.65 l)
Viennetta€2.9914 rev
Trending
90-day click momentumSun Lolly Wassereis Sour Green Kiwi & Zuckerwatte 8 Stk | Limited Edition | Mit Fruchtsaft | Ohne künstliche Süßungsmittel | Glutenfrei
Sun Lolly€2.714.5★
EIS XXL-PACK 100 Kondome | 53 mm | Gefühlsecht & Dünn für ein intensives Erlebnis | Kondom-Mix für länger anhaltenden Sex | Für Oralverkehr | Safe Sex | 5 verschiedene Sorten
EIS€14.014.3★
Cornetto Waffeleis Classico cremige Eiscreme mit Haselnüssen und Vanillegeschmack in einer Waffel 6x 90 ml
Cornetto€4.903.9★
200 STÜCK BUSSY WASSEREIS MIX SCHLECK DRINKS 200 X 40ML WASSEREIS AKT.MHD
Bussy€25.574.4★
Kinder Bueno Eis White
Kinder€4.064.4★
What buyers say about eis
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Geschmacklich super”
“Super Produkt”
“Handhabung”
“auch ziemlich süß”
“Preis-Leistung stimmt”
“Sehr Soft”
“Ein erfrischender Snack, den ich immer wieder nachkaufen würde”
“So wie erwartet”
“Zubereitung ganz super”
What buyers complain about
“Schade schmeckt nicht nach Cola”
“Nebengeschmack pfui”
“Etwas teuer”
“Etwas kompliziert, kleine Portionen”
“CRAP”
“Nur extrem süß und nicht cremig”
“War weniger knackig”
“empfehlenswert,.viel zu teuer für das künstliche Pulver.”
“Kein Softeiserlebnis”
“Nach nicht einmal 30 Stück sind uns 22 gerissen”
Top return reasons
Common questions
- Is eis profitable to sell on Amazon Germany?
- The niche generates €90K/yr across 58 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +45.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the eis niche?
- 33 brands and 61 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in eis?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- When does demand for eis peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the eis niche?
- Listings span €1.76–€49.35; the average listing price is €6.47 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.