eier
Skip itPricing outside the sweet spot ($5.69 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible91.91avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay€0.82–€24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€187K€187K/yr · 2.2M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Avg price
Bad€5.69avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, eier is a €187K/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
eier market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- €285K–€341K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 17%
- Out of stock
- 13.3%
- Avg brand age
- 47 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
19 flat
Sellers
10
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
28%
- Aigner29%
- Freddys Hühnerhof22%
- tegut… Bio zum kleinen Preis7%
- Generisch6%
- Brandenburger Naturland Bio-Ei4%
- Sonnendorfer4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.7×
Top eier products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bayrische Eier Bodenhaltung 10er (10 piece)
Aigner€3.294.5★13 rev
Freddys Hühnerhof Freiland Eier 10er Pack
Freddys Hühnerhof€3.244.8★42 rev
Freddys Hühnerhof Bodenhaltungs Eier 10er M
Freddys Hühnerhof€2.814.7★20 rev
tegut Bio zum kleinen Preis Eier 10er
tegut… Bio zum kleinen Preis€3.834.6★561 rev
Bayrische Eier Freilandhaltung 6er (6 piece)
Aigner€2.674.0★5 rev
Newest
by launch date
Bayrische Eier Freilandhaltung 10er (10 piece)
Aigner€4.430 rev
Bayrische Eier Freilandhaltung 6er (6 piece)
Aigner€2.675 rev
Bayrische Eier Biohaltung 10er M/L (10 piece)
Aigner€5.722 rev
Bayrische Eier Bodenhaltung 10er (10 piece)
Aigner€3.2913 rev
Frische Eier Freilandeier direkt vom Bauernhof Größe M 30 Stück natürlich gefüttert mit Mais und Naturfutter für vollmundigen Geschmack sicher verpackt Hühnereier 1740 gramm)
Generisch€24.919 rev
Trending
90-day click momentumBayrische Eier Freilandhaltung 10er (10 piece)
Aigner€4.430.0★
Bayrische Eier Biohaltung 10er M/L (10 piece)
Aigner€5.725.0★
Löwendorfer Eier Freilandhaltung 10er S/L (10 ks)
Löwendorfer€3.640.0★
Bayrische Eier Freilandhaltung 6er (6 piece)
Aigner€2.674.0★
Bayrische Eier Bodenhaltung 10er (10 piece)
Aigner€3.294.5★
What buyers say about eier
What buyers praise and complain about, mined from review topics.What buyers love
“Super lecker”
“Super Produkt”
“Wie erwartet”
“Frische Eier”
“Geschmacklich ebenfalls top”
“Lohn sich sehr”
“Ruf Bio veganer Eiersatz”
“Spätzle”
“Eierspätzle kommen selbstgemachten sehr nahe, in ordentlich Salz aufkochen lassen”
“Beim Kochen platzt kein einziges Ei, selbst nicht bei hartem Kochen”
What buyers complain about
“Ein teurer Spaß”
“Artikel kam trotz ordentlicher Verpackung bereits defekt an”
“der Eigeschmack fehlt mit.”
“Trotz Sprudel bilden sich sofort hartnäckige Klumpen”
“sehr klein”
Top return reasons
Common questions
- Is eier profitable to sell on Amazon Germany?
- The niche generates €187K/yr across 35 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the eier niche?
- 19 brands and 10 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in eier?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Defekt Material/Teile, Geschmack. The return rate is 0.0%.
- When does demand for eier peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.7× the quietest.
- What does it cost to enter the eier niche?
- Listings span €0.82–€24.94; the average listing price is €5.69 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.