Skip to content

Eier

Fail

Products sell for $5.69 on average, outside the sweet spot, so Eier is a Fail.

Flapen Score
47
47 / 100
Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46
Market size
€187K/yr2.2M searches / yr
90-day growth
-14.7%search demand this quarter
Competition
46%top-5 click share · 19 brands · 10 sellers

Flapen Score

Eier against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Eier is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eier market on Amazon at a glance

Shoppers on Amazon Germany searched for Eier 2.2M times last year and spent an estimated €187K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €187K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
1.5%
Market size, estimated
€187Ka year
Peak month
May7.7× the quietest month
Top search term
eier213K searches a year

02 · Price

A sale here is worth €5.69.

Listings sell for €5.69 on average, from €0.82 to €24.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At €5.69 that is €4K to €6K a year per listing.

Average price
€5.69under the $15 to $100 sweet spot
Price range
€0.82–€24.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
€4K–€6K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #5 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 92 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
89%
Out of stock, average day
13.3%
Average rank
#5in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
92per listing
Listings tracked
35

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Eier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 flat

Sellers

10

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

28%

  • Brand 129%
  • Brand 222%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Eier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.7×

Reviews and returns

What reviews say buyers love and hate about Eier

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Geschmack insgesamt”
43%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Ein teurer Spaß”
A buyer, on “Preis-Leistungs-Verhältnis”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eier questions

Answered from the same tracked data.