Earl Grey
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -36.1% this quarter, so Earl Grey is a Maybe.
- Flapen Score
- 51 / 100Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 4651
- Market size
- €139K/yr146K searches / yr
- 90-day growth
- -36.1%search demand this quarter
- Competition
- 38%top-5 click share · 15 brands · 54 sellers
Flapen Score
Earl Grey against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Earl Grey is stronger. Inside it, weaker.
Market
The Earl Grey market on Amazon at a glance
Shoppers on Amazon Germany searched for Earl Grey 146K times last year and spent an estimated €139K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €139K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -36.1%
- Conversion, latest week
- 9.7%
- Market size, estimated
- €139Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- earl grey42K searches a year
02 · Price
A sale here is worth €9.83.
Listings sell for €9.83 on average, from €1.81 to €32.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €9.83 that is €983 to €2K a year per listing.
- Average price
- €9.83under the $15 to $100 sweet spot
- Price range
- €1.81–€32.72
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €983–€2K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #56 within Getränke, Kaffee & Tee. It carries 1,027 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 94%
- Out of stock, average day
- 0.9%
- Average rank
- #56in Getränke, Kaffee & Tee
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,027per listing
- Listings tracked
- 48
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Earl Grey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ahmad Tea - Earl Grey - Schwarzer Assam & Ceylon Tee mit Bergamotte - Größere Teeblätter Lose - 500g
- Price
- €9.66
- Rating
- 4.6/5
- Reviews
- 1,093
- Age
- 4y ago

Twinings EARL GREY Schwarzer Tee lose in der Tee-Dose verfeinert mit Bergamotte-Aroma - weltbekannt & ausgesprochen erfrischender Schwarztee aus China (500g)
- Price
- €14.75
- Rating
- 4.5/5
- Reviews
- 2,210
- Age
- 1y ago

Ahmad Tea - Earl Grey - Schwarztee aus Größeren Teeblättern mit Bergamotte - Englische Teebeutel ohne Band mit 2g Tee pro Portion - 100 Teebeutel
- Price
- €4.92
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 6y ago

Sir Winston Tea Earl Grey 500g Loser Tee Schwarzer Tee mit Bergamotte-Öl Aromatischer Premium Earl Grey Rainforest Alliance zertifiziert Vegan glutenfrei laktosefrei
- Price
- €10.76
- Rating
- 4.5/5
- Reviews
- 1,029
- Age
- 15y ago

Meßmer Earl Grey | Feiner Schwarztee mit Bergamotte-Aroma | 50 Teebeutel | Harmonisch abgestimmt
- Price
- €3.09
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 16y ago
Trending
estimated 90-day click momentum
Ahmad Tea - English Breakfast - Schwarzer Frühstückstee - Assam & Ceylon Tee - Englische Teebeutel ohne Band mit 2g Tee pro Portion - 100 Teebeutel
- Price
- €4.89
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 9y ago

Ahmad Tea Fruity Tea Schwarztee Sortiment mit Fruchtgeschmack - 6 Sorten Erdbeere Vanille-Zimt-Apfel Pfirsich-Passionsfrucht Mango Zitrone-Limette Johannisbeere 60 Teebeutel
- Price
- €8.69
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago

Ahmad Tea - English Tea No. 1 - Schwarztee-Mischung mit Bergamotte - Einzeln verpackte Aromaversiegelte Teebeutel mit 2g Tee pro Portion - 100 Stück
- Price
- €8.59
- Rating
- 4.6/5
- Reviews
- 985
- Age
- 11y ago

Twinings The Earl Grey Teebeutel pflanzlich 200 g 80 Stück
- Price
- €12.83
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 3y ago

Meßmer Earl Grey | Feiner Schwarztee mit Bergamotte-Aroma | 50 Teebeutel | Harmonisch abgestimmt
- Price
- €3.09
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 16y ago
Newest
by launch date
Ahmad Tea Fruity Tea Schwarztee Sortiment mit Fruchtgeschmack - 6 Sorten Erdbeere Vanille-Zimt-Apfel Pfirsich-Passionsfrucht Mango Zitrone-Limette Johannisbeere 60 Teebeutel
- Price
- €8.69
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago

Lipton Schwarztee Earl Grey mit Bergamotte aus Italien für einen strahlenden Moment der Eleganz 20 Pyramidenbeutel
- Price
- €2.78
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 1y ago

Earl Grey englischer Schwarztee schwarzer Tee aus England mit Bergamotte- und Zitronenaroma 80 Teebeutel importiert von Shestore24
- Price
- €13.76
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago

Earl Grey Paulsen schwarzer Tee mit Bergamotte Aroma 350g in einer für Lebensmittel geeigneten Dose
- Price
- €18.24
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

Twinings EARL GREY Schwarzer Tee lose in der Tee-Dose verfeinert mit Bergamotte-Aroma - weltbekannt & ausgesprochen erfrischender Schwarztee aus China (500g)
- Price
- €14.75
- Rating
- 4.5/5
- Reviews
- 2,210
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
54
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 75%
Open market
13%
- Ahmad Tea35%
- Twinings29%
- Meßmer11%
- TEEKANNE7%
- TAYLORS OF HARROGATE3%
- VAHDAM3%
- Open — no brand owns it (9 brands, 13%)
Demand
Earl Grey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Earl Grey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- earl grey42K/yr
- ahmad tea38K/yr
- earl grey tee lose27K/yr
- earl grey teebeutel15K/yr
- earl grey tee9K/yr
- ahmed tea3K/yr
- bergamotte tee4K/yr
- earl grey bio4K/yr
- tee earl grey3K/yr
Reviews and returns
What reviews say buyers love and hate about Earl Grey
We read the reviews and the return reasons for every product selling here.
“this tea didnt meet my expectations in terms of price, taste, and the feeling after drinking it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Earl Grey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









