Is earl grey profitable to sell on Amazon Germany?

The niche generates €139K/yr across 48 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the earl grey niche?

15 brands and 54 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in earl grey?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Qualität insgesamt. The return rate is 0.1%.

When does demand for earl grey peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the earl grey niche?

Listings span €1.81–€32.72; the average listing price is €9.83 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.

earl grey

Worth a look

Shows low returns (0.1%), but soft demand (-36.1% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good1,027.1

avg incumbent reviews — the moat a new listing must climb

Price range

Good€1.81–€32.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Okay€9.83

avg listing price — sweet spot $15–$100

Market size

Okay€139K

€139K/yr · 146K searches

Growth

Bad-36.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, earl grey is a €139K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

earl grey market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: €147K–€197K; units × avg price
Conversion rate: 9.7%
Avg BSR: #56
Page quality: 0%
Prime: 94%
Sponsored: 50%
Out of stock: 0.9%
Avg brand age: 70 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

13%

Ahmad Tea35%
Twinings29%
Meßmer11%
TEEKANNE7%
TAYLORS OF HARROGATE3%
VAHDAM3%
Open — no brand owns it (9 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top earl grey search terms

earl grey42K/yr -30.6%9.4% conv.
ahmad tea38K/yr -36.2%3.6% conv.
earl grey tee lose27K/yr -36.4%7.6% conv.
earl grey teebeutel15K/yr -31.4%11.0% conv.
earl grey tee9K/yr -49.5%7.3% conv.
ahmed tea3K/yr -34.7%3.6% conv.
bergamotte tee4K/yr -56.7%1.6% conv.
earl grey bio4K/yr -42.2%5.2% conv.
tee earl grey3K/yr -45.5%9.9% conv.

All search terms

Top earl grey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ahmad Tea - Earl Grey - Schwarzer Assam & Ceylon Tee mit Bergamotte - Größere Teeblätter Lose - 500g

Ahmad Tea€9.664.6★1,093 rev

Twinings EARL GREY Schwarzer Tee lose in der Tee-Dose verfeinert mit Bergamotte-Aroma - weltbekannt & ausgesprochen erfrischender Schwarztee aus China (500g)

Twinings€14.754.5★2,210 rev

Ahmad Tea - Earl Grey - Schwarztee aus Größeren Teeblättern mit Bergamotte - Englische Teebeutel ohne Band mit 2g Tee pro Portion - 100 Teebeutel

Ahmad Tea€4.924.6★521 rev

Sir Winston Tea Earl Grey 500g Loser Tee Schwarzer Tee mit Bergamotte-Öl Aromatischer Premium Earl Grey Rainforest Alliance zertifiziert Vegan glutenfrei laktosefrei

TEEKANNE€10.764.5★1,029 rev

Meßmer Earl Grey | Feiner Schwarztee mit Bergamotte-Aroma | 50 Teebeutel | Harmonisch abgestimmt

Meßmer€3.094.6★199 rev

Newest

by launch date

Ahmad Tea Fruity Tea Schwarztee Sortiment mit Fruchtgeschmack - 6 Sorten Erdbeere Vanille-Zimt-Apfel Pfirsich-Passionsfrucht Mango Zitrone-Limette Johannisbeere 60 Teebeutel

Ahmad Tea€8.6915 rev

6mo ago

Lipton Schwarztee Earl Grey mit Bergamotte aus Italien für einen strahlenden Moment der Eleganz 20 Pyramidenbeutel

Lipton€2.78146 rev

1y ago

Earl Grey englischer Schwarztee schwarzer Tee aus England mit Bergamotte- und Zitronenaroma 80 Teebeutel importiert von Shestore24

SHESTORE24€13.7641 rev

1y ago

Earl Grey Paulsen schwarzer Tee mit Bergamotte Aroma 350g in einer für Lebensmittel geeigneten Dose

PAULSEN TEE PURE TEA€18.2479 rev

1y ago

Twinings EARL GREY Schwarzer Tee lose in der Tee-Dose verfeinert mit Bergamotte-Aroma - weltbekannt & ausgesprochen erfrischender Schwarztee aus China (500g)

Twinings€14.752,210 rev

1y ago

What buyers say about earl grey

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt44%

“Mega lecker”

Geschmack20%

“Aromatisch”

Qualität insgesamt12%

“Sehr gut Produkt”

Geruch7%

“und raffinierte Aroma”

Preis-Leistungs-Verhältnis6%

“Lohnt sich”

Süße2%

“Sehr fruchtig”

beworben Vs Tatsächliches Produkt2%

“Gut wie erwartet”

Frische1%

“mit frischer Note”

Benutzerfreundlichkeit0%

“Sehr Anwender freundlich”

Geschenk Zweck0%

“Klasse Geschenkidee”

What buyers complain about

Geschmack insgesamt37%

“this tea didnt meet my expectations in terms of price, taste, and the feeling after drinking it”

Geschmack20%

“Null Earl Grey Aroma”

Qualität insgesamt11%

“Müll”

Preis-Leistungs-Verhältnis10%

“teuer”

Geruch3%

“Zu wenig Aroma”

Verschwendung natürlicher Ressourcen2%

“viel Abfall”

Farbe2%

“mehr earl grey wäre besser”

Bitter1%

“Der Schwarzteeanteil ist bitter”

Süße1%

“Sehr gut und nicht so süß”

Umweltfreundlichkeit1%

“für die Umwelt eher nicht.”

Common questions

Is earl grey profitable to sell on Amazon Germany?: The niche generates €139K/yr across 48 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the earl grey niche?: 15 brands and 54 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in earl grey?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Qualität insgesamt. The return rate is 0.1%.
When does demand for earl grey peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the earl grey niche?: Listings span €1.81–€32.72; the average listing price is €9.83 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.

earl grey

earl grey market data

Competition & brand share

Demand & seasonality

Top earl grey search terms

Top earl grey products on Amazon

Top sellers

Newest

Trending

What buyers say about earl grey

What buyers love

What buyers complain about

Common questions

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