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Dunkle Schokolade

Fail

Demand is soft, at -26.4% this quarter, so Dunkle Schokolade is a Fail.

Flapen Score
48
48 / 100
Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Market size
€137K/yr479K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
49%top-5 click share · 13 brands · 37 sellers

Flapen Score

Dunkle Schokolade against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Dunkle Schokolade is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dunkle Schokolade market on Amazon at a glance

Shoppers on Amazon Germany searched for Dunkle Schokolade 479K times last year and spent an estimated €137K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €137K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
5.2%
Market size, estimated
€137Ka year
Peak month
November2.3× the quietest month
Top search term
dunkle schokolade111K searches a year

02 · Price

A sale here is worth €5.53.

Listings sell for €5.53 on average, from €1.70 to €29.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €5.53 that is €6K to €7K a year per listing.

Average price
€5.53under the $15 to $100 sweet spot
Price range
€1.70–€29.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
€6K–€7K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #155 within Geschenkkörbe & Feinkostgeschenke. It carries 1,140 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
97%
Out of stock, average day
3.5%
Average rank
#155in Geschenkkörbe & Feinkostgeschenke
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,140per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Dunkle Schokolade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

37

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

24%

  • Brand 119%
  • Brand 218%
  • Brand 313%
  • Brand 412%
  • Brand 57%
  • Brand 67%

Demand

Dunkle Schokolade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Dunkle Schokolade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dunkle schokolade111K/yr
  • zartbitter schokolade92K/yr
  • dark chocolate47K/yr
  • gepa schokolade27K/yr
  • alnatura schokolade20K/yr
  • bio schokolade23K/yr
  • bitterschokolade20K/yr
  • zartbitterschokolade20K/yr
  • schokolade zartbitter13K/yr
  • schokolade 70 prozent kakao11K/yr

Reviews and returns

What reviews say buyers love and hate about Dunkle Schokolade

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Geschmack insgesamt”
13%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Preis paast”
A buyer, on “Preis-Leistungs-Verhältnis”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dunkle Schokolade questions

Answered from the same tracked data.