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Drachenfrucht

Fail

Prices span $0.77–$13.08, mostly outside the sweet spot, so Drachenfrucht is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size
€23K/yr52K searches / yr
90-day growth
+217.7%search demand this quarter
Competition
85%top-5 click share · 8 brands · 13 sellers

Flapen Score

Drachenfrucht against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Drachenfrucht is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drachenfrucht market on Amazon at a glance

Shoppers on Amazon Germany searched for Drachenfrucht 52K times last year and spent an estimated €23K. The top 5 brands take 90% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +217.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+217.7%
Conversion, latest week
5.1%
Market size, estimated
€23Ka year
Top search term
drachenfrucht saft15K searches a year

02 · Price

A sale here is worth €8.70.

Listings sell for €8.70 on average, from €0.77 to €13.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €8.70 that is €870 to €2K a year per listing.

Average price
€8.70under the $15 to $100 sweet spot
Price range
€0.77–€13.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€870–€2K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Getränke, Kaffee & Tee. It carries 353 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#103in Getränke, Kaffee & Tee
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
353per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Drachenfrucht products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

7%

  • Brand 152%
  • Brand 214%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Search terms

Top Drachenfrucht search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drachenfrucht saft15K/yr
  • drachenfrucht29K/yr
  • happy day drachenfrucht2K/yr
  • dragonfruit3K/yr
  • dragon fruit3K/yr

Reviews and returns

What reviews say buyers love and hate about Drachenfrucht

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
40%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Ungenießbar”
A buyer, on “Geschmack insgesamt”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Drachenfrucht questions

Answered from the same tracked data.