Doritos

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €188K a year.

Searches, last 12 months

350K

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

6.5%

Market size, estimated

€188Ka year

Peak month

November1.7× the quietest month

Top search term

doritos80K searches a year

Listings sell for €8.24 on average, from €1.15 to €30.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At €8.24 that is €8K to €10K a year per listing.

Average price

€8.24under the $15 to $100 sweet spot

Price range

€1.15–€30.84

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

€8K–€10K

Returns

0.1%of orders · Amazon Germany median 1.1%

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #102 within Konfitüren, Honig & Brotaufstriche. It carries 158 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

80%

Out of stock, average day

1.7%

Average rank

#102in Konfitüren, Honig & Brotaufstriche

Average rating

4.21 starsAmazon Germany average 4.37 stars

Average reviews

158per listing

Listings tracked

30

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months