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Don Julio Tequila

Fail

The top 5 brands take 100% of clicks, so Don Julio Tequila is a Fail.

Flapen Score
40
40 / 100
Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size
€281K/yr57K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
77%top-5 click share · 4 brands · 42 sellers

Flapen Score

Don Julio Tequila against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Don Julio Tequila is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Don Julio Tequila market on Amazon at a glance

Shoppers on Amazon Germany searched for Don Julio Tequila 57K times last year and spent an estimated €281K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €281K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
4.3%
Market size, estimated
€281Ka year
Top search term
don julio tequila24K searches a year

02 · Price

A sale here is worth €113.23.

Listings sell for €113.23 on average, from €27.35 to €541.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €113.23 that is €11K to €28K a year per listing.

Average price
€113.23above the $15 to $100 sweet spot
Price range
€27.35–€541.63
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€11K–€28K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #138 within Bier, Wein & Spirituosen. It carries 378 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
55%
Out of stock, average day
5.8%
Average rank
#138in Bier, Wein & Spirituosen
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
378per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 104 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
104 months

Products

Top Don Julio Tequila products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 213%
  • Brand 35%
  • Brand 45%

Demand

Don Julio Tequila search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Don Julio Tequila search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • don julio tequila24K/yr
  • don julio16K/yr
  • tequila don julio7K/yr
  • don julio 19428K/yr
  • don julio reposado2K/yr

Reviews and returns

What reviews say buyers love and hate about Don Julio Tequila

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geschmack insgesamt”
20%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“geschmacklich zu holzlastig”
A buyer, on “Geschmack insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Don Julio Tequila questions

Answered from the same tracked data.