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53

dinkelmehl

Worth a look

Shows low returns (0.0%), but soft demand (-33.6% this quarter) keeps it on the watch list.

Market size 33Growth 8Conversion 95Competition 62Returns 100Price range 74Avg price 78Brand share 39Review moat 95Quality gap 14

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Review moat

Incredible94.26

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€16.32

avg listing price — sweet spot $15–$100

Price range

Good€0.93–€55.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay€158K

€158K/yr · 80K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Growth

Bad-33.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, dinkelmehl is a €158K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

dinkelmehl market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
€245K–€326K
units × avg price
Conversion rate
12.1%
Avg BSR
#131
Page quality
0%
Prime
29%
Sponsored
39%
Out of stock
1.4%
Avg brand age
63 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

14%

  • Alnatura26%
  • Dorfner Mühle19%
  • Zinßer Mühle18%
  • Bielmeier14%
  • tegut…5%
  • usy4%
  • Open — no brand owns it (9 brands, 14%)

Demand

Weekly Amazon search volume, last 37 weeks — -33.6% search growth over the last 90 days.
2K2KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top dinkelmehl search terms

  • dinkelmehl45K/yr
  • dinkelmehl 63023K/yr
  • dinkelmehl 105010K/yr
  • dinkelmehl 630 bio3K/yr
All search terms

Top dinkelmehl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€5K6%€9K9%€14K12%€19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dinkelmehl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Produkt”

Backen22%

“Leckeres Brot”

Geschmack insgesamt15%

“schmeckt super”

Geschmack5%

“Lecker Geschmack”

Benutzerfreundlichkeit4%

“Es gelingt einfach alles damit”

Vegan/Biologisch4%

“Ein guter Bio Dinkel-Snack”

Gesundheitliche Vorteile – insgesamt4%

“Wohlbekömmlichkeit garantiert”

Mischung/Verhältnis4%

“Tolle Mehlmischung”

Ernährungs Gehalt2%

“Guter Snack”

Preis-Leistungs-Verhältnis2%

“Guter Preis, gute Ware, die schmecken auch noch gut”

What buyers complain about

Preis-Leistungs-Verhältnis28%

“Teuer”

Haltbarkeit13%

“Erstens war es nur noch drei Monate haltbar”

Geruch13%

“Geruch”

Kochanleitung10%

“Wollte es grad backen, tja nix is”

Verdauungsstörungen6%

“Du machst mein morgendliches Loch im Magen komplett voll”

Geschmack insgesamt4%

“Wollte es grad backen, tja nix is”

Feucht/Trocken4%

“Aber mit Trockenhefe sieht es schon schlecht aus”

Common questions

Is dinkelmehl profitable to sell on Amazon Germany?
The niche generates €158K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the dinkelmehl niche?
15 brands and 19 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in dinkelmehl?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haltbarkeit, Geruch. The return rate is 0.0%.
What does it cost to enter the dinkelmehl niche?
Listings span €0.93–€55.99; the average listing price is €16.32 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.