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dattelzucker

Skip it

Soft demand (-43.8% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 3Conversion 92Competition 23Returns 100Price range 61Avg price 67Brand share 20Review moat 91Quality gap 25

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great174.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.08

avg listing price — sweet spot $15–$100

Price range

Good€2.25–€34.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€172K

€172K/yr · 108K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-43.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, dattelzucker is a €172K/yr Amazon Germany market (108K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

dattelzucker market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
€141K–€176K
units × avg price
Conversion rate
11.4%
Avg BSR
#130
Page quality
0%
Prime
85%
Sponsored
69%
Out of stock
0.0%
Avg brand age
56 months
Avg seller age
186 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Biojoy35%
  • vom-Achterhof25%
  • mynatura15%
  • Dattelmann Fine Food & More12%
  • odilia5%
  • Alnatura3%
  • Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -43.8% search growth over the last 90 days.
6K4KHoliday '24Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top dattelzucker search terms

  • dattelzucker41K/yr
  • dattelsüße36K/yr
  • dattelpulver10K/yr
  • dattelzucker bio8K/yr
  • dattelsüsse4K/yr
  • dattelsüße pulver3K/yr
  • dattelpulver bio3K/yr
  • dattelzucker bio 1kg2K/yr
All search terms

Top dattelzucker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€17K20%€34K30%€52K40%€69K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about dattelzucker

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt25%

“Schmeckt klasse”

Süße14%

“Sehr süß mit leicht karamelliger Note”

Backen11%

“Zum Backen von besonders feinen Sachen”

beworben Vs Tatsächliches Produkt10%

“das Produkt entspricht seiner Beschreibung”

Künstliche Süßstoffe9%

“Perfekte Industriezucker Alternative”

Qualität insgesamt6%

“Wie beschrieben top Qualität”

Frische4%

“Auf einem frischen Beckerbrot, Butter und Sirup - lecker Mal was anderes”

Geschmack4%

“Also wer es vom Geschmack her mag, ist sicher gut bedient”

Gesundheitliche Vorteile – insgesamt4%

“Gesundes Süßen”

Brock/Klump/Sammlung2%

“klumpt nicht”

What buyers complain about

Hartes Gefühl25%

“steinhart und lässt sich nicht verarbeiten”

Geschmack insgesamt19%

“Aber so richtig schmecken tut er mir nicht”

Brock/Klump/Sammlung13%

“krümelig”

Geschmack6%

“jedoch hätte ich mir mehr dattelgeschmack erwartet.”

Geruch6%

“der geruch ist eher eine drei von 5 punkten”

Common questions

Is dattelzucker profitable to sell on Amazon Germany?
The niche generates €172K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -43.8%. Flapen's verdict: Skip it (44/100).
How competitive is the dattelzucker niche?
8 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in dattelzucker?
Top complaints mined from reviews: Hartes Gefühl, Geschmack insgesamt, Brock/Klump/Sammlung. The return rate is 0.1%.
When does demand for dattelzucker peak?
Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the dattelzucker niche?
Listings span €2.25–€34.86; the average listing price is €14.08 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.