Is dattelmus profitable to sell on Amazon Germany?

The niche generates €77K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.9%. Flapen's verdict: Skip it (43/100).

How competitive is the dattelmus niche?

7 brands and 12 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in dattelmus?

Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.0%.

When does demand for dattelmus peak?

Demand peaks in Jan–Feb–Mar–Sep–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the dattelmus niche?

Listings span €1.09–€52.69; the average listing price is €14.46 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.

dattelmus

Skip it

Soft demand (-46.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great381.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good€1.09–€52.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.46

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€77K

€77K/yr · 175K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-46.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, dattelmus is a €77K/yr Amazon Germany market (175K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Mar–Sep–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

dattelmus market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €87K–€116K; units × avg price
Conversion rate: 3.0%
Avg BSR: #126
Page quality: 0%
Prime: 39%
Sponsored: 83%
Out of stock: 0.7%
Avg brand age: 47 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

Makri72%
odilia8%
Edelmond5%
N!CK'S5%
Alnatura5%
frankonia CHOCOLAT3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -46.9% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Sep, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top dattelmus search terms

dattel schokolade34K/yr -53.7%1.5% conv.
makri dattel schokolade26K/yr -51.8%3.5% conv.
dattelschokolade ohne zucker16K/yr -10.4%1.8% conv.
makri schokolade15K/yr -40.1%2.1% conv.
dattelschokolade13K/yr -46.4%2.9% conv.
schokolade mit datteln gesüßt11K/yr -55.2%1.3% conv.
makri9K/yr -43.7%2.2% conv.
datteln mit schokolade9K/yr -50.3%0.4% conv.
edelmond schokolade6K/yr -31.4%1.4% conv.
schoko datteln6K/yr -58.9%0.5% conv.

All search terms

Top dattelmus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAKRi BIO Dattel Schokolade Probierpaket (5 Sorten) | Mit Datteln Gesüßt | Dattelschokolade Ohne Raffinierten Zucker | Vegane & Dattelsüsse Bio Fair Gehandelt (5)

Makri€22.654.6★388 rev

Makri Dattelschokolade Schokodrops mit Datteln gesüßt / 59 Prozent Kakao/Vegan & Bio/Fair gehandelt/ohne raffinierten Zucker / 1 kg Bio-Beutel/Schokodrops Zuckerfrei/Backschokolade

Makri€52.694.7★53 rev

MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (1 Tafel Himbeere 57%)

Makri€4.964.9★30 rev

N!CKS Schokolade Tafeln Mix 3x75g

N!CK'S€8.814.0★1,036 rev

MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (Edelbitter 80% 5 Tafeln)

Makri€23.264.3★71 rev

Newest

by launch date

MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (1 Tafel Cremige Mandel 54%)

Makri€4.9911 rev

7mo ago

MAKRi Dattel Schokolade | Vegan & Bio Laktosefrei und Glutenfrei Ohne Zusatzstoffe | Dattelschokolade Ohne Raffinierten Zucker Schokolade mit Datteln Gesüßt (5 Tafel Cremige Mandel 54%)

Makri€23.7511 rev

7mo ago

True Dates - Cookie Dough | natürlich aromatisierte Datteln | Keks |

Gum on a mission€1.722,516 rev

2y ago

Dattello Haselnusscreme | Bio Schoko-Haselnuss-Aufstrich mit Datteln | Schokocreme Ohne Raffinierten Zucker Vegan & Cremig | MAKRi Schokoladenaufstrich 400 g (1 Glas)

Makri€15.7584 rev

2y ago

Alnatura Bio Dattel-Brownie-Riegel 34 g

Alnatura€1.0912 rev

2y ago

What buyers say about dattelmus

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt49%

“Schmeckt super”

Süße12%

“Super schokolade”

Geschmack8%

“Super geschmack”

Qualität insgesamt5%

“top Qualität,”

Gesundheitliche Vorteile – insgesamt3%

“Gesunde Schoko Aufstrich”

Preis-Leistungs-Verhältnis3%

“Toll und teuer”

Künstliche Süßstoffe3%

“Super Zuckerersatz”

Backen2%

“Spitzen Alternative zur echten Zuckerbombe, super”

Ernährungs Gehalt2%

“Lecker und gesund”

Lagertemperatur2%

“Lecker und gekühlte Lieferung”

What buyers complain about

Geschmack insgesamt16%

“Demzufolge schmecken alle gleich bitter”

Süße11%

“nicht ganz so süß”

Preis-Leistungs-Verhältnis10%

“Preis paast”

Geschmack7%

“Schimmelgeschmack”

Ernährungs Gehalt6%

“Nicht gesund”

Bitter5%

“Demzufolge schmecken alle gleich bitter”

Künstliche Süßstoffe5%

“Schmeckt anders als zuckerhaltige und laktosebasierte Schokolade”

Gesamtgröße3%

“Die Größe war enttäuschend”

Hartes Gefühl3%

“Sehr hart”

Lagertemperatur3%

“Angeschmolzen und Unansehnlich”

Common questions

Is dattelmus profitable to sell on Amazon Germany?: The niche generates €77K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -46.9%. Flapen's verdict: Skip it (43/100).
How competitive is the dattelmus niche?: 7 brands and 12 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in dattelmus?: Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for dattelmus peak?: Demand peaks in Jan–Feb–Mar–Sep–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the dattelmus niche?: Listings span €1.09–€52.69; the average listing price is €14.46 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.

dattelmus

dattelmus market data

Competition & brand share

Demand & seasonality

Top dattelmus search terms

Top dattelmus products on Amazon

Top sellers

Newest

Trending

What buyers say about dattelmus

What buyers love

What buyers complain about

Common questions

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