Crazy Hazel
FailDemand is soft, at -29.0% this quarter, so Crazy Hazel is a Fail.
- Flapen Score
- 42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 4642
- Market size
- €70K/yr187K searches / yr
- 90-day growth
- -29.0%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 21 sellers
Flapen Score
Crazy Hazel against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Crazy Hazel is stronger. Inside it, weaker.
Market
The Crazy Hazel market on Amazon at a glance
Shoppers on Amazon Germany searched for Crazy Hazel 187K times last year and spent an estimated €70K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- -29.0%
- Conversion, latest week
- 3.8%
- Market size, estimated
- €70Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- ahead creme49K searches a year
02 · Price
A sale here is worth €9.71.
Listings sell for €9.71 on average, from €2.51 to €27.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €9.71 that is €2K to €5K a year per listing.
- Average price
- €9.71under the $15 to $100 sweet spot
- Price range
- €2.51–€27.32
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€5K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #12 within Frühstücksmüsli. It carries 421 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 63%
- Out of stock, average day
- 13.0%
- Average rank
- #12in Frühstücksmüsli
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 421per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Crazy Hazel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MaxiNutrition Protein Cream Haselnuss-Nougat 200g im Glas Schokoladenaufstrich mit 21% Protein- und 24% Haselnussanteil mit nur 7 7 Gramm Zucker (80% weniger als herkömmliche Streichcremes)
- Price
- €3.73
- Rating
- 4.3/5
- Reviews
- 766
- Age
- 3y ago

ahead CRAZY HAZEL | 6 x 200g Haselnusscreme ohne Zuckerzusatz | Super leckerer Schokoaufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch | Zuckerarmer Brotaufstrich Schokocreme
- Price
- €27.03
- Rating
- 4.4/5
- Reviews
- 440
- Age
- 3y ago

Feel FIT Protein Nut Kakao-Haselnuss-Aufstrich ohne Zuckerzusatz ohne Palmöl Proteincreme 19% 200g
- Price
- €4.53
- Rating
- 4.2/5
- Reviews
- 641
- Age
- 4y ago

Valsoia - Haselnuss-Pflanzencreme mit Kakao und Hafer 100% pflanzlich gluten- und palmölfrei natürlich laktosefrei ideal für Veganer ohne Zuckerzusatz 3 x 200 g
- Price
- €10.78
- Rating
- 4.5/5
- Reviews
- 1,285
- Age
- 1y ago

ahead Crunchy Crazy Nusscreme Probierpaket | 3 x 200g Haselnusscreme & Pistaziencreme ohne Zuckerzusatz | Aufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch
- Price
- €18.66
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Diablo Haselnuss-Schokoladenaufstrich ohne Zuckerzusatz mit Maltit gesüßt cremiger Aufstrich für Toast Waffeln Backen und Desserts vielseitig verwendbar vegetarisch 350g
- Price
- €6.96
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 9y ago

ALL STARS Protein Cream White Chocolate (330 g) Der cremig leckere Protein Aufstrich ohne Zuckerzusatz & ohne Palmöl 20% Whey Protein High Protein Creme Vegetarisch
- Price
- €8.67
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago

Feel FIT Protein Milky Nut Milch-Haselnuss-Aufstrich ohne Zuckerzusatz ohne Palmöl keto und low carb Proteincreme 24% Eiweiß 200g
- Price
- €5.03
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 10mo ago

EASIS Cremiger Haselnuss-Kakao Brotaufstrich Ohne Zuckerzusatz | Ideal Schokoladen-Haselnusscreme für Vollkornbrot Snacks & Backwaren | Kein Zusatz von Aromen oder Farbstoffen | Einmachglas 250g
- Price
- €3.74
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 2y ago

MaxiNutrition Protein Cream Haselnuss-Nougat 200g im Glas Schokoladenaufstrich mit 21% Protein- und 24% Haselnussanteil mit nur 7 7 Gramm Zucker (80% weniger als herkömmliche Streichcremes)
- Price
- €3.73
- Rating
- 4.3/5
- Reviews
- 766
- Age
- 3y ago
Newest
by launch date
ahead Crunchy Crazy Nusscreme Probierpaket | 3 x 200g Haselnusscreme & Pistaziencreme ohne Zuckerzusatz | Aufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch
- Price
- €18.66
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 10mo ago

Feel FIT Protein Milky Nut Milch-Haselnuss-Aufstrich ohne Zuckerzusatz ohne Palmöl keto und low carb Proteincreme 24% Eiweiß 200g
- Price
- €5.03
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 10mo ago

ahead WHITE CRAZY HAZEL | 3 x 350g Haselnusscreme ohne Zuckerzusatz | Super leckerer Schokoaufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch | Zuckerarmer Brotaufstrich
- Price
- €23.74
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

Valsoia - Haselnuss-Pflanzencreme mit Kakao und Hafer 100% pflanzlich gluten- und palmölfrei natürlich laktosefrei ideal für Veganer ohne Zuckerzusatz 3 x 200 g
- Price
- €10.78
- Rating
- 4.5/5
- Reviews
- 1,285
- Age
- 1y ago

Naughty Nuts Bio Happy Nougat Spread - Vegan ohne Palmöl und ohne raffinierten Zucker 250 g
- Price
- €3.99
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
21
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
9%
- ahead35%
- MaxiNutrition18%
- feel fit17%
- Valsoia11%
- Naughty Nuts5%
- Alnatura3%
- Open — no brand owns it (7 brands, 9%)
Demand
Crazy Hazel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.3×
Search terms
Top Crazy Hazel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ahead creme49K/yr
- nutella ohne zucker16K/yr
- schokocreme ohne zucker14K/yr
- ahead crazy hazel19K/yr
- nuss nougat creme ohne zucker11K/yr
- sugar free nutella6K/yr
- schokoaufstrich ohne zucker8K/yr
- nutella zero10K/yr
- ahead nusscreme6K/yr
- haselnusscreme ohne zucker6K/yr
Reviews and returns
What reviews say buyers love and hate about Crazy Hazel
We read the reviews and the return reasons for every product selling here.
“Recht teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crazy Hazel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









