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Cracker

Fail

The top 5 brands take 95% of clicks, so Cracker is a Fail.

Flapen Score
41
41 / 100
Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size
€104K/yr231K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
70%top-5 click share · 8 brands · 18 sellers

Flapen Score

Cracker against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Cracker is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cracker market on Amazon at a glance

Shoppers on Amazon Germany searched for Cracker 231K times last year and spent an estimated €104K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
8.2%
Market size, estimated
€104Ka year
Peak month
February2.0× the quietest month
Top search term
tuc116K searches a year

02 · Price

A sale here is worth €5.53.

Listings sell for €5.53 on average, from €1.06 to €22.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €5.53 that is €8K to €11K a year per listing.

Average price
€5.53under the $15 to $100 sweet spot
Price range
€1.06–€22.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€8K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #38 within Brot & Backwaren. It carries 406 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
1.0%
Average rank
#38in Brot & Backwaren
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
406per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Cracker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Brand 147%
  • Brand 223%
  • Brand 321%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Cracker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Cracker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tuc116K/yr
  • cracker50K/yr
  • crackers19K/yr
  • ritz cracker8K/yr
  • tuk8K/yr
  • kräcker5K/yr
  • ritz7K/yr
  • tuc cracker8K/yr
  • tuc mini4K/yr
  • tuc kekse3K/yr

Reviews and returns

What reviews say buyers love and hate about Cracker

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Geschmack insgesamt”
23%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“schmeckt irgendwie muffig”
A buyer, on “Geschmack insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cracker questions

Answered from the same tracked data.