Cracker
FailThe top 5 brands take 95% of clicks, so Cracker is a Fail.
- Flapen Score
- 41 / 100Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 4641
- Market size
- €104K/yr231K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 18 sellers
Flapen Score
Cracker against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Cracker is stronger. Inside it, weaker.
Market
The Cracker market on Amazon at a glance
Shoppers on Amazon Germany searched for Cracker 231K times last year and spent an estimated €104K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 8.2%
- Market size, estimated
- €104Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- tuc116K searches a year
02 · Price
A sale here is worth €5.53.
Listings sell for €5.53 on average, from €1.06 to €22.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €5.53 that is €8K to €11K a year per listing.
- Average price
- €5.53under the $15 to $100 sweet spot
- Price range
- €1.06–€22.48
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €8K–€11K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #38 within Brot & Backwaren. It carries 406 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 1.0%
- Average rank
- #38in Brot & Backwaren
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 406per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Cracker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LU Tuc Original Cracker-Packung 3 x 100 g
- Price
- €2.59
- Rating
- 4.8/5
- Reviews
- 862
- Age
- 5y ago

Ritz Crackers Original 200 g
- Price
- €1.47
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 11y ago

TUC Sour Cream & Onion Knusprige Cracker mit Sauerrahm-Zwiebel-Geschmack 100g
- Price
- €1.08
- Rating
- 4.4/5
- Reviews
- 761
- Age
- 5y ago

TUC Paprika Knusprige Cracker mit Paprika-Geschmack 100g
- Price
- €1.06
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 9y ago

TUC Cheese Knusprige Cracker mit Käse-Geschmack 100g
- Price
- €1.26
- Rating
- 4.4/5
- Reviews
- 410
- Age
- 9y ago
Trending
estimated 90-day click momentum
TUC Mini Original Fein gesalzene Snack-Cracker im Mini-Format 14 x 120g
- Price
- €22.48
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

Ritz Crackers Original 200 g
- Price
- €1.47
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 11y ago

TUC Sour Cream & Onion 18 x 100g - Fein gesalzenes Knabbergebäck mit Sauerrahm-Zwiebelgeschmack
- Price
- €16.37
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 10y ago

LU Tuc Original Cracker-Packung 3 x 100 g
- Price
- €2.59
- Rating
- 4.8/5
- Reviews
- 862
- Age
- 5y ago

TUC Sour Cream & Onion Knusprige Cracker mit Sauerrahm-Zwiebel-Geschmack 100g
- Price
- €1.08
- Rating
- 4.4/5
- Reviews
- 761
- Age
- 5y ago
Newest
by launch date
funny-frisch Cheese Cracker Classic Cheese 100g
- Price
- €2.17
- Rating
- 3.9/5
- Reviews
- 85
- Age
- 11mo ago

TUC Mini Sour Cream & Onion Feiner Snack-Cracker im Mini-Format mit Sauerrahm-Zwiebel Geschmack 14 x 120g
- Price
- €18.84
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 1y ago

TUC Mini Original Fein gesalzene Snack-Cracker im Mini-Format 14 x 120g
- Price
- €22.48
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

TUC Sour Cream & Onion Knusprige Cracker mit Sauerrahm-Zwiebel-Geschmack 100g
- Price
- €1.08
- Rating
- 4.4/5
- Reviews
- 761
- Age
- 5y ago

LU Tuc Original Cracker-Packung 3 x 100 g
- Price
- €2.59
- Rating
- 4.8/5
- Reviews
- 862
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
18
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
3%
- Tuc47%
- RITZ23%
- TUC21%
- Elephant3%
- Funny-Frisch2%
- Wasa2%
- Open — no brand owns it (2 brands, 3%)
Demand
Cracker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Cracker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tuc116K/yr
- cracker50K/yr
- crackers19K/yr
- ritz cracker8K/yr
- tuk8K/yr
- kräcker5K/yr
- ritz7K/yr
- tuc cracker8K/yr
- tuc mini4K/yr
- tuc kekse3K/yr
Reviews and returns
What reviews say buyers love and hate about Cracker
We read the reviews and the return reasons for every product selling here.
“schmeckt irgendwie muffig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cracker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









