cornflakes
Worth a lookShows low returns (0.1%), but soft demand (-15.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great484.26avg incumbent reviews — the moat a new listing must climb
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good€1.37–€29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€299K€299K/yr · 427K searches
Avg price
Okay€10.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, cornflakes is a €299K/yr Amazon Germany market (427K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
cornflakes market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- €302K–€402K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 29%
- Out of stock
- 3.7%
- Avg brand age
- 66 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
44
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
6%
- by Amazon45%
- Kellogg's20%
- Nestlé20%
- Nestlé Lion3%
- KitKat3%
- Alnatura2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cornflakes search terms
- cornflakes176K/yr
- kelloggs88K/yr
- cereal27K/yr
- cerealien30K/yr
- kelloggs cornflakes23K/yr
- kellogs21K/yr
- kelloggs frosties14K/yr
- kornflakes5K/yr
- smacks7K/yr
- cereals7K/yr
Top cornflakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Frosted Flakes Cereal 500g
by Amazon€1.784.5★256 rev
by Amazon Schoko-nuss Getreidekissen 375g
by Amazon€1.374.4★366 rev
by Amazon Maisflocken Cornflakes 500g
by Amazon€1.694.5★591 rev
by Amazon Choco Shells 375g
by Amazon€1.544.5★183 rev
Nesquik Nestlé Nesquik Knusper-Frühstück Schoko Cerealien mit Vollkorn 1er Pack (1x 330g)
Nestlé€3.344.5★346 rev
Newest
by launch date
Nestlé LION Protein Cereals Schoko Cerealien mit Karamell 37% Vollkorn und Protein Frühstücksflocken mit Vitaminen & Mineralstoffen 1er Pack (1 x 340g)
Nestlé Lion€3.5054 rev
by Amazon Frosted Flakes Cereal 500g
by Amazon€1.78256 rev
by Amazon Schoko-nuss Getreidekissen 375g
by Amazon€1.37366 rev
by Amazon Choco Shells 375g
by Amazon€1.54183 rev
Nestlé Trix Cerealien 6 Fruchtformen - 1 leckerer Fruchtgeschmack mit Vitaminen & Mineralstoffen 1er Pack (1 x 300g)
Nestlé€3.56161 rev
Trending
90-day click momentumNestlé LION Protein Cereals Schoko Cerealien mit Karamell 37% Vollkorn und Protein Frühstücksflocken mit Vitaminen & Mineralstoffen 1er Pack (1 x 340g)
Nestlé Lion€3.504.3★
by Amazon Choco Shells 375g
by Amazon€1.544.5★
by Amazon Schoko-nuss Getreidekissen 375g
by Amazon€1.374.4★
by Amazon Frosted Flakes Cereal 500g
by Amazon€1.784.5★
Kelloggs Cerealien & Cornflakes Mix je 2x Kelloggs Choco Krispies Chocos Frosties & Rice Krispies ohne künstliche Farb- und Aromastoffe
Kellogg's€25.904.6★
What buyers say about cornflakes
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“KELLOGS SMACKS SIND BELIEBT BEI GROSS UND KLEIN”
“Cornflakes lecker mit Honig”
“Kelloggs Crunchy Nut”
“Fairer Preis”
“Super Produkt”
“Frühstück für Raubtiere mit Protein-Bonus”
“Einfach gutes, gesundes Essen”
“So wie erwartet”
“alles super passt alles ganz toll”
What buyers complain about
“Schmeckt nach seife”
“selbst mit Zucker gönnt man sich ab”
“Geschmacklich eher flach”
“Teuer”
“Wer also denkt, er könnte sein Protein Shake einfach mit einer Portion Cornflakes ersetzen, der liegt hier leider falsch”
“Sie sind extrem hart”
“Muss nicht sein der ganze Zucker”
“Geschmacklich und von der Qualität her konnte mich das Produkt allerdings nicht überzeugen”
“Recht große Stücke”
“Die sind sehr viel härter als die klassische aus dem Lebensmittelmarkt, dadurch wiegen sie mehr”
Common questions
- Is cornflakes profitable to sell on Amazon Germany?
- The niche generates €299K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the cornflakes niche?
- 10 brands and 44 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in cornflakes?
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
- When does demand for cornflakes peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cornflakes niche?
- Listings span €1.37–€29.98; the average listing price is €10.06 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.