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Cooking Spray

Fail

Demand is soft, at -22.3% this quarter, so Cooking Spray is a Fail.

Flapen Score
47
47 / 100
Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46
Market size
€280K/yr276K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
69%top-5 click share · 8 brands · 34 sellers

Flapen Score

Cooking Spray against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Cooking Spray is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooking Spray market on Amazon at a glance

Shoppers on Amazon Germany searched for Cooking Spray 276K times last year and spent an estimated €280K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €280K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
9.1%
Market size, estimated
€280Ka year
Peak month
February3.1× the quietest month
Top search term
sprühöl36K searches a year

02 · Price

A sale here is worth €11.14.

Listings sell for €11.14 on average, from €2.72 to €27.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €11.14 that is €8K to €11K a year per listing.

Average price
€11.14under the $15 to $100 sweet spot
Price range
€2.72–€27.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
€8K–€11K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #20 within Öl, Essig & Dressings. It carries 2,669 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
80%
Out of stock, average day
8.0%
Average rank
#20in Öl, Essig & Dressings
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
2,669per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cooking Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

34

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Brand 154%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Cooking Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×

Search terms

Top Cooking Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sprühöl36K/yr
  • more ölspray25K/yr
  • airfryer öl spray69K/yr
  • airfryer spray öl14K/yr
  • ölspray ohne kalorien8K/yr
  • sprühöl für heißluftfritteuse7K/yr
  • airfryer öl17K/yr
  • rapsöl spray8K/yr
  • airfryer spray19K/yr
  • cooking spray10K/yr

Reviews and returns

What reviews say buyers love and hate about Cooking Spray

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Sprühen/Durchfluss”
24%of negative reviews mention “Sprühen/Durchfluss”
0.4%of orders come back
“Sprühfunktion versagt”
A buyer, on “Sprühen/Durchfluss”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cooking Spray questions

Answered from the same tracked data.