cooking spray
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€2.72–€27.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€280K€280K/yr · 276K searches
Avg price
Okay€11.14avg listing price — sweet spot $15–$100
Review moat
Okay2,669.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, cooking spray is a €280K/yr Amazon Germany market (276K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
cooking spray market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- €279K–€334K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 73%
- Out of stock
- 8.0%
- Avg brand age
- 48 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
34
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- MORE NUTRITION54%
- VitalBody+ SUPPLEMENTS20%
- Albaöl8%
- BETA NOBLE5%
- SWEET VIEW5%
- Rabeko3%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×
Top cooking spray search terms
- sprühöl36K/yr
- more ölspray25K/yr
- airfryer öl spray69K/yr
- airfryer spray öl14K/yr
- ölspray ohne kalorien8K/yr
- sprühöl für heißluftfritteuse7K/yr
- airfryer öl17K/yr
- rapsöl spray8K/yr
- airfryer spray19K/yr
- cooking spray10K/yr
Top cooking spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MORE 2 Kalorien Ölspray 800 Sprühstöße Pfannenspray zum Braten Backen & Grillen
MORE NUTRITION€10.664.2★202 rev
VitalBody+ DailySpray Rapsölspray zum Braten Grillen & Backen 800 Portionen 2 kcal pro Sprühstoß ideal zum Abnehmen Non-Stick Cooking Spray Trennspray zertifiziert & laborgeprüft
VitalBody+ SUPPLEMENTS€11.334.4★1,171 rev
MORE 2 Kalorien Ölspray normal 4 x 800 Sprühstöße Spray zum Braten Backen & Grillen
MORE NUTRITION€27.564.5★147 rev
Albaöl Air Fryer Spray 190ml (1 x 190ml Flasche)
Albaöl€2.724.5★7,332 rev
MORE 2 Kalorien Ölspray 800 Sprühstöße Geschmack: Butter Pfannenspray zum Braten Backen & Grillen
MORE NUTRITION€11.554.3★83 rev
Newest
by launch date
BETA NOBLEVerstärkteÖlsprüher zum Kochen Öl Sprühflasche Ölspray zum Kochen Olivenölsprüher für Salat Grillen Backen in der Küche
BETA NOBLE€7.64921 rev
SWEET VIEW Olivenölspender und Ölsprüher 470 ml Glas lichtdichter Ölausgießer für Küche Luftfritteuse Kochen Salat und BBQ
SWEET VIEW€8.4912,012 rev
AÉRfryPRO Olivenöl Spray Ölspray für Airfryer Braten Grillen & Kochen
AÉRfryPRO€11.5774 rev
Spraytive 1 x 400 ml Rapsöl-Spray mit feinem Buttergeschmack ideal zum Kochen Backen für Salate sowie als Airfryer- Grill- und Heißluftfritteusen-Spray - 100% VEGAN & kalorienbewusst genießen
Spraytive€8.3661 rev
VitalBody+ DailySpray natives Olivenöl extra 2 kcal Ölspray für Airfryer Braten & Grillen Kalorienarm Kochen Non-stick cooking spray 800 Portionen
VitalBody+ SUPPLEMENTS€13.51205 rev
Trending
90-day click momentumBETA NOBLEVerstärkteÖlsprüher zum Kochen Öl Sprühflasche Ölspray zum Kochen Olivenölsprüher für Salat Grillen Backen in der Küche
BETA NOBLE€7.644.4★
Spraytive 1 x 400 ml Rapsöl-Spray mit feinem Buttergeschmack ideal zum Kochen Backen für Salate sowie als Airfryer- Grill- und Heißluftfritteusen-Spray - 100% VEGAN & kalorienbewusst genießen
Spraytive€8.364.3★
MORE NUTRITION Light Gourmet Sauce 285ml - BBQ kalorienreduzierte Sauce ohne Zuckerzusatz und unnötigem Fett
MORE NUTRITION€6.434.5★
MORE 2 Kalorien Ölspray 800 Sprühstöße Pfannenspray zum Braten Backen & Grillen
MORE NUTRITION€10.664.2★
MORE 2 Kalorien Ölspray 800 Sprühstöße Geschmack: Butter Pfannenspray zum Braten Backen & Grillen
MORE NUTRITION€11.554.3★
What buyers say about cooking spray
What buyers praise and complain about, mined from review topics.What buyers love
“Bester Ölsprüher”
“Perfecte Qualität”
“super Handhabung”
“Alles bestens,genau wie beschrieben”
“Preis, Leistung optimal”
“Super Ölspender”
“Schmeckt”
“optimale Funktion”
“Schönes Design”
“Intensiver Buttergeschmack”
What buyers complain about
“Sprühfunktion versagt”
“Ebenfalls undicht”
“Schnell defekt”
“Qualität ungenügend”
“Funktion nicht erfüllt”
“Etwas teuer”
“Unangenehmer Geschmack”
“Für mich nicht gut, da es einen stinkenden für mich unerträglichen Geruch hat, beim verwenden”
“Leider schon defekt”
“Dieser Ölspender hält nicht, was er verspricht”
Top return reasons
Common questions
- Is cooking spray profitable to sell on Amazon Germany?
- The niche generates €280K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the cooking spray niche?
- 8 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in cooking spray?
- Top complaints mined from reviews: Sprühen/Durchfluss, Auslaufsicher, Haltbarkeit. The return rate is 0.4%.
- When does demand for cooking spray peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.1× the quietest.
- What does it cost to enter the cooking spray niche?
- Listings span €2.72–€27.56; the average listing price is €11.14 (sweet spot $15–$100). The average incumbent carries 2,669 reviews — the moat a new listing must climb.