Coffee Mate
FailThe top 5 brands take 100% of clicks, so Coffee Mate is a Fail.
- Flapen Score
- 45 / 100Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 4645
- Market size
- €75K/yr170K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 55%top-5 click share · 5 brands · 39 sellers
Flapen Score
Coffee Mate against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Coffee Mate is stronger. Inside it, weaker.
Market
The Coffee Mate market on Amazon at a glance
Shoppers on Amazon Germany searched for Coffee Mate 170K times last year and spent an estimated €75K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €75K a year.
- Searches, last 12 months
- 170K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 3.2%
- Market size, estimated
- €75Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- coffee creamer58K searches a year
02 · Price
A sale here is worth €13.84.
Listings sell for €13.84 on average, from €2.42 to €47.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €13.84 that is €1K to €3K a year per listing.
- Average price
- €13.84under the $15 to $100 sweet spot
- Price range
- €2.42–€47.18
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #184 within Getränke, Kaffee & Tee. It carries 1,454 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 60%
- Out of stock, average day
- 12.9%
- Average rank
- #184in Getränke, Kaffee & Tee
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,454per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Coffee Mate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Brand 160%
- Brand 231%
- Brand 36%
- Brand 42%
- Brand 51%
Demand
Coffee Mate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.4×
Search terms
Top Coffee Mate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee creamer58K/yr
- coffee mate54K/yr
- coffee creamer flüssig10K/yr
- creamer7K/yr
- kaffee creamer6K/yr
- coffee mate sugar free6K/yr
- nestle coffee mate5K/yr
- starbucks creamer8K/yr
- coffee creamer sugar free4K/yr
- coffee mate creamer4K/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Mate
We read the reviews and the return reasons for every product selling here.
“Also diese Sorte schmeckt schon sehr chemisch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee Mate questions
Answered from the same tracked data.









