How competitive is the Coffee Mate niche on Amazon Germany?

5 brands and 39 sellers compete in Coffee Mate on Amazon Germany. The top 5 Coffee Mate products take 55% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Coffee Mate?

Coffee Mate buyers on Amazon Germany complain most about Geschmack insgesamt, Süße, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Coffee Mate niche?

Coffee Mate sells for €13.84 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.42–€47.18. The average incumbent carries 1,454 reviews — the moat a new listing must climb.

Coffee Mate

brand-locked demand (top 5 brands take 100% of clicks) — Coffee Mate doesn't clear our bar today.

Flapen Score

Skip it

Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46

This niche Category average · 1,367 niches

Is Coffee Mate profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Coffee Mate is a €75K/yr Amazon Germany market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Coffee Mate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.8% over the last 90 days and 3.2% of searches end in a purchase.

€75K

revenue / yr

Units sold / yr6K

Search volume / yr+6.8%170K

Conversion rate3.2%

Avg price€13.84

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 39

Top-5 product click share55%

Open market0%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Top Coffee Mate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nestle Coffee-Mate French Vanilla 1er Pack (1 x 425 g Dose)

Price: €9.74
Rating: 4.4/5
Reviews: 3,422
Age: 15y ago

Coffee-Mate Sugar Free Powder French Vanilla 10.2 oz

Price: €11.85
Rating: 4.4/5
Reviews: 2,336
Age: 13y ago

Original Flavor Powdered Creamer 11-oz.

Price: €9.84
Rating: 4.4/5
Reviews: 2,017
Age: 14y ago

Coffee-Mate Vanilla Caramel Sugar-Free Powdered Coffee Creamer Kaffeesahne Pulver - Vanille Karamell - OHNE ZUCKER! aus USA

Price: €10.74
Rating: 4.0/5
Reviews: 1,169
Age: 15y ago

Nestle Coffee-Mate Caramel Macchiato 1er Pack (1 x 425 g)

Price: €10.70
Rating: 4.2/5
Reviews: 1,407
Age: 13y ago

Newest

by launch date

KRÜGER Coconut Creamer Vanilla Tonka veganes Instantpulver mit Kokosmilchpulver cremig & leicht 10x 20g Sachets

Price: €2.42
Rating: 4.4/5
Reviews: 68
Age: 3mo ago

Elmhurst Cinnamon Churro Cashew Creamer 1x Kaffeesahne

Price: €8.67
Rating: 4.1/5
Reviews: 645
Age: 1y ago

YYST Nestle Coffee mate Hazelnut Liquid Coffee Creamer 16 FL OZ

Price: €8.65
Rating: 4.6/5
Reviews: 2,121
Age: 2y ago

Coffee-mate Kaffee-Creme französische Vanille 473 ml

Price: €14.66
Rating: 4.2/5
Reviews: 384
Age: 3y ago

Nestlé Coffee-Mate French Vanilla Flüssige Kaffeesahne (24x11ml) US-Import!

Price: €18.12
Rating: 4.6/5
Reviews: 1,445
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

Coffee Mate60%
Nestlé31%
NESTLE PROFESSIONAL6%
Elmhurst2%
KRÜGER1%

Coffee Mate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume170KCVR3.2%Products20Brands5Top 5 Brands100%OOS Rate12.9%Rating4.4★Reviews1,454Avg BSR#184

Peak months: Nov · busiest ÷ quietest = 1.4×

Top Coffee Mate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coffee creamer58K/yr +6.6%1.0% conv.
coffee mate54K/yr -3.9%4.0% conv.
coffee creamer flüssig10K/yr +46.8%0.9% conv.
creamer7K/yr +47.9%0.9% conv.
kaffee creamer6K/yr +41.2%1.1% conv.
coffee mate sugar free6K/yr +4.1%7.3% conv.
nestle coffee mate5K/yr +6.7%6.1% conv.
starbucks creamer8K/yr -5.4%0.5% conv.
coffee creamer sugar free4K/yr +7.5%1.9% conv.
coffee mate creamer4K/yr +4.1%3.0% conv.

What reviews say buyers love and hate about Coffee Mate

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Geschmack insgesamt58%

“Mega lecker”

Geschmack9%

“Geschmack überzeugt”

Löslichkeit6%

“Löst sich schnell auf”

Süße3%

“Wer's vanillig und süß mag und nicht auf Kalorien achten muss/will, ist mit diesem Getränk gut bedient”

Weiches Gefühl2%

“Cremig”

What buyers complain about

84% of reviews

Geschmack insgesamt20%

“Also diese Sorte schmeckt schon sehr chemisch”

Süße18%

“Schmeckt leider sehr süß”

Geschmack18%

“weit entfernt von jeglichem Geschmack”

Bitter7%

“schmeckt der Kaffee nur bitter (wie Bitterröhrling).”

Textur/Konsistenz – insgesamt5%

“Möchte ich nicht weiter empfehlen ist nicht wirklich cremig”

Common Coffee Mate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coffee Mate 45/100 on Amazon Germany — Skip it. The niche generates €75K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +6.8% over the last 90 days.