coffee mate
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Good€2.42–€47.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.84avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,453.65avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Market size
Bad€75K€75K/yr · 170K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, coffee mate is a €75K/yr Amazon Germany market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
coffee mate market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €69K–€83K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 20%
- Out of stock
- 12.9%
- Avg brand age
- 57 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Coffee Mate60%
- Nestlé31%
- NESTLE PROFESSIONAL6%
- Elmhurst2%
- KRÜGER1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.4×
Top coffee mate search terms
- coffee creamer58K/yr
- coffee mate54K/yr
- coffee creamer flüssig10K/yr
- creamer7K/yr
- kaffee creamer6K/yr
- coffee mate sugar free6K/yr
- nestle coffee mate5K/yr
- starbucks creamer8K/yr
- coffee creamer sugar free4K/yr
- coffee mate creamer4K/yr
Top coffee mate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nestle Coffee-Mate French Vanilla 1er Pack (1 x 425 g Dose)
Nestlé€9.744.4★3,422 rev
Coffee-Mate Sugar Free Powder French Vanilla 10.2 oz
Coffee Mate€11.854.4★2,336 rev
Original Flavor Powdered Creamer 11-oz.
Coffee Mate€9.844.4★2,017 rev
Coffee-Mate Vanilla Caramel Sugar-Free Powdered Coffee Creamer Kaffeesahne Pulver - Vanille Karamell - OHNE ZUCKER! aus USA
Coffee Mate€10.744.0★1,169 rev
Nestle Coffee-Mate Caramel Macchiato 1er Pack (1 x 425 g)
Coffee Mate€10.704.2★1,407 rev
Newest
by launch date
KRÜGER Coconut Creamer Vanilla Tonka veganes Instantpulver mit Kokosmilchpulver cremig & leicht 10x 20g Sachets
KRÜGER€2.4268 rev
Elmhurst Cinnamon Churro Cashew Creamer 1x Kaffeesahne
Elmhurst€8.67645 rev
YYST Nestle Coffee mate Hazelnut Liquid Coffee Creamer 16 FL OZ
Coffee Mate€8.652,121 rev
Coffee-mate Kaffee-Creme französische Vanille 473 ml
Coffee Mate€14.66384 rev
Nestlé Coffee-Mate French Vanilla Flüssige Kaffeesahne (24x11ml) US-Import!
Coffee Mate€18.121,445 rev
Trending
90-day click momentumKRÜGER Coconut Creamer Vanilla Tonka veganes Instantpulver mit Kokosmilchpulver cremig & leicht 10x 20g Sachets
KRÜGER€2.424.4★
Coffee-mate Kaffee-Creme französische Vanille 473 ml
Coffee Mate€14.664.2★
Original Flavor Powdered Creamer 11-oz.
Coffee Mate€9.844.4★
Nestle Coffee-Mate Caramel Macchiato 1er Pack (1 x 425 g)
Coffee Mate€10.704.2★
Coffee-Mate Sugar Free Powder French Vanilla 10.2 oz
Coffee Mate€11.854.4★
What buyers say about coffee mate
What buyers praise and complain about, mined from review topics.What buyers love
“Mega lecker”
“Geschmack überzeugt”
“Löst sich schnell auf”
“Wer's vanillig und süß mag und nicht auf Kalorien achten muss/will, ist mit diesem Getränk gut bedient”
“Cremig”
“Für Kaffee geht das ganz gut”
“Gutes Produkt”
“Super einfach”
“wurde ProAktiv gelöst - Das Produkt selbst aus US Bekannt ist sehr gut”
“sehr cremig”
What buyers complain about
“Also diese Sorte schmeckt schon sehr chemisch”
“Schmeckt leider sehr süß”
“weit entfernt von jeglichem Geschmack”
“schmeckt der Kaffee nur bitter (wie Bitterröhrling).”
“Möchte ich nicht weiter empfehlen ist nicht wirklich cremig”
“nach kurzer Zeit bilden sich einfach oben auf dem Kaffee Stückchen vom Pulver”
“Am schlimmsten ist der bittere Geschmack von den künstlichen Süßstoffen”
“Bisschen teuer”
“wässriges Zuckerwasser”
“Teils gut, teils weniger gut”
Common questions
- Is coffee mate profitable to sell on Amazon Germany?
- The niche generates €75K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the coffee mate niche?
- 5 brands and 39 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coffee mate?
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
- When does demand for coffee mate peak?
- Demand peaks in Nov; the busiest month runs 1.4× the quietest.
- What does it cost to enter the coffee mate niche?
- Listings span €2.42–€47.18; the average listing price is €13.84 (sweet spot $15–$100). The average incumbent carries 1,454 reviews — the moat a new listing must climb.