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Coconut Rum

a small market ($45K/yr) — Coconut Rum doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46

Market size 11Growth 14Conversion 46Competition 36Returns 100Price range 89Avg price 93Brand share 18Review moat 73Quality gap 18
This niche Category average · 1,367 niches

Is Coconut Rum profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Coconut Rum is a €45K/yr Amazon Germany market (56K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.

Coconut Rum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.9% over the last 90 days and 3.7% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr4K
Search volume / yr-22.9%56K
Conversion rate3.7%
Avg price€22.09

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 35
Top-5 product click share63%
Open market7%
Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement41%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews565

Top Coconut Rum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

35

Top-5 brand share

93%

Top 20: 97%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Takamaka80%
  • Espero6%
  • --3%
  • BACARDI3%
  • Bormann2%
  • Belmont Estate2%
  • Open — no brand owns it (1 brand, 4%)

Coconut Rum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR3.7%Products17Brands7Top 5 Brands93%OOS Rate0.0%Rating4.7★Reviews565Avg BSR#210
2K2KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top Coconut Rum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • takamaka rum29K/yr
  • takamaka12K/yr
  • coconut rum6K/yr
  • kokos rum5K/yr
  • rum coconut4K/yr

What reviews say buyers love and hate about Coconut Rum

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Geschmack insgesamt36%

Seeehhhhrrr lecker

Geschmack20%

Guter Geschmack

Alkoholgeschmack18%

👍Einer der besten Rum - Kokos Liköre

Süße8%

Bester rum mit leichter süße

Qualität insgesamt7%

Gutes Produkt

What buyers complain about

73% of reviews
Geschmack insgesamt21%

billig im Geschmack

Alkoholgehalt17%

Zu süßer alkoholhaltiger Sirup mit einem Hauch Kokosaroma

Süße17%

verhälnismäßig süß

Geschmack8%

billig im Geschmack

Benutzerfreundlichkeit6%

Anfangs war es etwas schwierig ihn regelmäßig zu bekommen

Common Coconut Rum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Rum 40/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -22.9% over the last 90 days.
Coconut Rum buyers on Amazon Germany complain most about Geschmack insgesamt, Alkoholgehalt, Süße, the themes mined from the niche's reviews. Its return rate is 0.0%.