coconut rum
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great€22.09avg listing price — sweet spot $15–$100
Price range
Great€11.41–€57.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good565.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad€45K€45K/yr · 56K searches
According to Flapen's Amazon Germany niche tracking, coconut rum is a €45K/yr Amazon Germany market (56K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
coconut rum market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €66K–€88K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
35
Top-5 brand share
93%
Top 20: 97%
Top-5 click share
63%
Top 20: 100%
Open market
4%
- Takamaka80%
- Espero6%
- --3%
- BACARDI3%
- Bormann2%
- Belmont Estate2%
- Open — no brand owns it (1 brand, 4%)
Demand
Weekly Amazon search volume, last 45 weeks — -22.9% search growth over the last 90 days.Top coconut rum search terms
- takamaka rum29K/yr
- takamaka12K/yr
- coconut rum6K/yr
- kokos rum5K/yr
- rum coconut4K/yr
Top coconut rum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Takamaka Spiced Premium Rum-Liqueur Rum (1 x 0.7 l)
Takamaka€13.594.7★1,215 rev
Takamaka I Koko Rum I 700 ml Flasche I 25% Volume I Weißer Coconut Rum von den Seychellen
Takamaka€11.864.7★1,215 rev
Takamaka I St Andre Extra Noir Rum I 0 7 Liter Flasche I 43% Volume I Dunkler und kräftiger Rum von den Seychellen I In einer Geschenkbox
Takamaka€21.054.7★1,215 rev
Takamaka Rum Zenn I 700 ml Flasche I 40% Volume I Brauner Premium Rum von den Seychellen
Takamaka€13.394.7★1,215 rev
Takamaka I Overproof Rum I 700 ml Flasche I 69% Volume I Klassischer Weisser-Rum Blanc von den Seychellen
Takamaka€18.374.7★1,215 rev
Newest
by launch date
Takamaka Kreol Cask - Reserve Dark Rum | Premium Rum aus Seychellen & Karibik | Geschenk-Edition | 700 ml
Takamaka€24.431,215 rev
Takamaka Extra Noir Rum 0 7l 43% Vol Dunkler Premium Rum aus den Seychellen + 1 Paar Socken
--€31.649 rev
BACARDÍ Coconut 27% Vol. 70 cl / 700 ml weißer Rum mit der Essenz echter Kokosnüsse frischer Kokosgeschmack mit Röstaromen und buttrigen Noten
BACARDI€11.4138 rev
Takamaka Dark Spiced Rum Set mit Beach Cup 0.70 l 38% vol
GREAT BRITISH TRADING LIMITED€27.702 rev
1 Flasche Prinz Kaiser Rum Coconut a 500ml 40% Vol. + Space Riegel 45g von Onlineshop Bormann
Bormann€22.6831 rev
Trending
90-day click momentumBACARDÍ Coconut 27% Vol. 70 cl / 700 ml weißer Rum mit der Essenz echter Kokosnüsse frischer Kokosgeschmack mit Röstaromen und buttrigen Noten
BACARDI€11.414.7★
Takamaka Kreol Cask - Reserve Dark Rum | Premium Rum aus Seychellen & Karibik | Geschenk-Edition | 700 ml
Takamaka€24.434.7★
Takamaka Rum Zenn I 700 ml Flasche I 40% Volume I Brauner Premium Rum von den Seychellen
Takamaka€13.394.7★
Takamaka I St Andre Extra Noir Rum I 0 7 Liter Flasche I 43% Volume I Dunkler und kräftiger Rum von den Seychellen I In einer Geschenkbox
Takamaka€21.054.7★
Takamaka Coco Rum Liqueur (1 x 0.7 l)
Takamaka€17.264.7★
What buyers say about coconut rum
What buyers praise and complain about, mined from review topics.What buyers love
“Seeehhhhrrr lecker”
“Guter Geschmack”
“👍Einer der besten Rum - Kokos Liköre”
“Bester rum mit leichter süße”
“Gutes Produkt”
“Gelungenes Geschenk”
“Kalorien auch unschlagbar”
“Entspricht den Vorstellungen”
“nicht zu stark für 40%”
What buyers complain about
“billig im Geschmack”
“Zu süßer alkoholhaltiger Sirup mit einem Hauch Kokosaroma”
“verhälnismäßig süß”
“billig im Geschmack”
“Anfangs war es etwas schwierig ihn regelmäßig zu bekommen”
“nicht überzeugend”
Common questions
- Is coconut rum profitable to sell on Amazon Germany?
- The niche generates €45K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the coconut rum niche?
- 7 brands and 35 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in coconut rum?
- Top complaints mined from reviews: Geschmack insgesamt, Alkoholgehalt, Süße. The return rate is 0.0%.
- What does it cost to enter the coconut rum niche?
- Listings span €11.41–€57.93; the average listing price is €22.09 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.