Coconut Rum

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

-22.9%

Conversion, latest week

3.7%

Market size, estimated

€45Ka year

Top search term

takamaka rum29K searches a year

Listings sell for €22.09 on average, from €11.41 to €57.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €22.09 that is €2K to €6K a year per listing.

Average price

€22.09inside the $15 to $100 sweet spot

Price range

€11.41–€57.93

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

€2K–€6K

Returns

0.0%of orders · Amazon Germany median 1.1%

41% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Bier, Wein & Spirituosen. It carries 565 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

53%

Out of stock, average day

0.0%

Average rank

#210in Bier, Wein & Spirituosen

Average rating

4.72 starsAmazon Germany average 4.37 stars

Average reviews

565per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

83 months