Is cider profitable to sell on Amazon Germany?

The niche generates €213K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +107.3%. Flapen's verdict: Worth a look (61/100).

How competitive is the cider niche?

7 brands and 14 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in cider?

Top complaints mined from reviews: Geschmack insgesamt, Sauer, Lagertemperatur. The return rate is 0.1%.

When does demand for cider peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.6× the quietest.

What does it cost to enter the cider niche?

Listings span €16.79–€71.43; the average listing price is €28.57 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.

cider

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€28.57

avg listing price — sweet spot $15–$100

Price range

Incredible€16.79–€71.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+107.3%

90-day search growth — must beat 0% to launch

Review moat

Great183.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€213K

€213K/yr · 190K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon Germany niche tracking, cider is a €213K/yr Amazon Germany market (190K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

cider market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €229K–€286K; units × avg price
Conversion rate: 3.9%
Avg BSR: #28
Page quality: 0%
Prime: 67%
Sponsored: 75%
Out of stock: 6.0%
Avg brand age: 71 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

Somersby58%
Bulmers18%
APFEL RÄUBER CIDER13%
Needforsweet9%
Kopparberg1%
Bier1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +107.3% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×

Open Trend

Top cider search terms

cider58K/yr +80.0%2.5% conv.
somersby39K/yr +249.5%4.2% conv.
sommersby15K/yr +9.8%4.6% conv.
sommersby dosen7K/yr +381.8%5.4% conv.
bulmers cider12K/yr +42.6%11.7% conv.
cidre12K/yr +72.1%1.3% conv.
summersby7K/yr +48.2%4.5% conv.
somersby blackberry5K/yr +251.0%6.7% conv.
cider dosen6K/yr +180.0%3.0% conv.
somersby cider4K/yr +207.3%4.2% conv.

All search terms

Top cider products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Somersby Blackberry Cider Dose Einweg (24 x 0.33 L)

Somersby€23.644.8★30 rev

Apfel Räuber Cider EINWEG (24 x 0.33 l)

APFEL RÄUBER CIDER€16.794.8★1,515 rev

Somersby Apple Cider 0 33 l Dose| 24 Dosen fruchtiger Apfel Cider mit 4 5 % Vol. ohne künstliche Farb-und Aromastoffe (24 x 0 33 l)

Somersby€23.034.2★45 rev

Bulmers Cider Sortenreines Paket Original (12 x 0.5 l)

Bulmers€23.064.6★724 rev

Bulmers Red Berries Cider (12 x 0.5 l)

Bulmers€22.804.7★877 rev

Newest

by launch date

Somersby Raspberry & Lime Cider Light 24 x 0 33 Liter Dosen Fruchtiger Cidre 4 5% Vol. XXL Fruit Cider Set in Einwegdosen Weniger Kalorien Prickelnde natürliche Himbeernote mit Limone

Needforsweet€28.413 rev

3mo ago

Somersby Elderflower & Lime Cider 24 x 0 33 Liter Dosen Fruchtiger Cidre 4 5% Vol. XXL Fruit Cider in Einwegdosen Prickelnde natürliche Holundernote mit Limone Für gesellige Abende

Needforsweet€28.433 rev

3mo ago

Somersby Watermelon 0 33 l Dose| 24 Dosen 100% erfrischender Somersby Geschmack der Wassermelone mit 4 5 Prozent Volumen fruchtiger Cider (24 x 0 33 l)

Somersby€25.883 rev

6mo ago

Somersby ZERO 0 0% Apple Cider 0 33 l Dose| 24 Dosen alkoholfreier Zero Alcohol Zero Sugar Zero Calories 100% erfrischender Somersby Apple Geschmack (24 x 0 33l)

Somersby€25.897 rev

1y ago

Somersby ZERO 0 0% Yuzu & Lemon 0 0% Cider 0 33 l Dose| 24 Dosen alkoholfreier Zero Alcohol Zero Sugar Zero Calories 100% erfrischender (24 x 0 33 l)

Somersby€24.958 rev

1y ago

What buyers say about cider

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt78%

“Schmeckt am besten eiskalt”

Frische11%

“Sehr erfrischend”

Alkoholgeschmack11%

“Alkoholfrei und ohne Kalorien”

What buyers complain about

Geschmack insgesamt50%

“Hat mich geschmacklich sehr enttäuscht”

Sauer17%

“dafür dominiert der säuerliche Geschmack des Apfelweins um so mehr.”

Lagertemperatur11%

“Leider auch sehr gekühlt fastschon ungenießbar”

Preis-Leistungs-Verhältnis11%

“Obenderein selbst im Angebot sehr überteuert”

Geschmack11%

“Geschmacklich kaum eine Yuzu Note zu erkennen”

Common questions

Is cider profitable to sell on Amazon Germany?: The niche generates €213K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +107.3%. Flapen's verdict: Worth a look (61/100).
How competitive is the cider niche?: 7 brands and 14 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in cider?: Top complaints mined from reviews: Geschmack insgesamt, Sauer, Lagertemperatur. The return rate is 0.1%.
When does demand for cider peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.6× the quietest.
What does it cost to enter the cider niche?: Listings span €16.79–€71.43; the average listing price is €28.57 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.