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Cider

Cider shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

61
Worth a look

Top 3% of 1,367 Lebensmittel & Getränke niches · +15 vs the category median of 46

Market size 41Growth 94Conversion 49Competition 47Returns 100Price range 95Avg price 95Brand share 5Review moat 91Quality gap 38
This niche Category average · 1,367 niches

Is Cider profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Cider is a €213K/yr Amazon Germany market (190K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.

Cider: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +107.3% over the last 90 days and 3.9% of searches end in a purchase.

€213K

revenue / yr

Units sold / yr10K
Search volume / yr+107.3%190K
Conversion rate3.9%
Avg price€28.57

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 14
Top-5 product click share57%
Open market2%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement75%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews184

Top Cider products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€21K€32K€43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

1%

  • Somersby58%
  • Bulmers18%
  • APFEL RÄUBER CIDER13%
  • Needforsweet9%
  • Kopparberg1%
  • Bier1%
  • Open — no brand owns it (1 brand, 1%)

Cider demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume190KCVR3.9%Products24Brands7Top 5 Brands98%OOS Rate6.0%Rating4.5★Reviews184Avg BSR#28
15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×

Top Cider search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cider58K/yr
  • somersby39K/yr
  • sommersby15K/yr
  • sommersby dosen7K/yr
  • bulmers cider12K/yr
  • cidre12K/yr
  • summersby7K/yr
  • somersby blackberry5K/yr
  • cider dosen6K/yr
  • somersby cider4K/yr

What reviews say buyers love and hate about Cider

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Geschmack insgesamt78%

Schmeckt am besten eiskalt

Frische11%

Sehr erfrischend

Alkoholgeschmack11%

Alkoholfrei und ohne Kalorien

What buyers complain about

100% of reviews
Geschmack insgesamt50%

Hat mich geschmacklich sehr enttäuscht

Sauer17%

dafür dominiert der säuerliche Geschmack des Apfelweins um so mehr.

Lagertemperatur11%

Leider auch sehr gekühlt fastschon ungenießbar

Preis-Leistungs-Verhältnis11%

Obenderein selbst im Angebot sehr überteuert

Geschmack11%

Geschmacklich kaum eine Yuzu Note zu erkennen

Common Cider questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cider 61/100 on Amazon Germany — Worth a look. The niche generates €213K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +107.3% over the last 90 days.
Search demand for Cider on Amazon Germany peaks in May–Jun–Jul–Aug, where the busiest month runs 3.6× the quietest.