Chivas Regal 21
brand-locked demand (top 5 brands take 100% of clicks) — Chivas Regal 21 doesn't clear our bar today.
Flapen Score
Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Is Chivas Regal 21 profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Chivas Regal 21 is a €490K/yr Amazon Germany market (97K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Chivas Regal 21: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.2% over the last 90 days and 5.1% of searches end in a purchase.
€490K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 9 products
Top Chivas Regal 21 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Chivas Regal 18 Years Old - Blended Scotch Whisky - Gold Signature - 0 7l | 700ml (1er Pack)
- Price
- €43.93
- Rating
- 4.7/5
- Reviews
- 2,520
- Age
- 13y ago
Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l
- Price
- €101.37
- Rating
- 4.7/5
- Reviews
- 1,925
- Age
- 13y ago
Chivas Regal Royal Salute 21y GK 0 7l
- Price
- €129.87
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 10y ago
Chivas Regal 25 Years Old Blended Scotch Whisky - edelste Whisky Komposition aus dem Herzen der Speyside - 0 7l
- Price
- €226.74
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 13y ago
Chivas Regal Royal Salute Blended Scotch Whisky 21 Years Old Schottland 0 7 l
- Price
- €120.49
- Rating
- 4.7/5
- Reviews
- 500
- Age
- 13y ago
Trending
90-day click momentumChivas Regal Royal Salute Blended Scotch Whisky 21 Years Old Schottland 0 7 l
- Price
- €120.49
- Rating
- 4.7/5
- Reviews
- 500
- Age
- 13y ago
Chivas Regal 12 Years Old - Blended Scotch Whisky aus dem Herzen der Speyside - 1l (1er Pack)
- Price
- €25.08
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 15y ago
Chivas Regal Crystalgold Spirituose in amerikanischen und europäischen Eichenfässern gereift Geschenk-Idee für genussvolle Abende 40% Vol. 1 L
- Price
- €46.41
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 9mo ago
Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l
- Price
- €101.37
- Rating
- 4.7/5
- Reviews
- 1,925
- Age
- 13y ago
Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter
- Price
- €82.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
Newest
by launch dateChivas Regal Crystalgold Spirituose in amerikanischen und europäischen Eichenfässern gereift Geschenk-Idee für genussvolle Abende 40% Vol. 1 L
- Price
- €46.41
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 9mo ago
Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter
- Price
- €82.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
Chivas Regal Royal Salute 21y GK 0 7l
- Price
- €129.87
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 10y ago
Chivas Regal Royal Salute Blended Scotch Whisky 21 Years Old Schottland 0 7 l
- Price
- €120.49
- Rating
- 4.7/5
- Reviews
- 500
- Age
- 13y ago
Chivas Regal 18 Years Old - Blended Scotch Whisky - Gold Signature - 0 7l | 700ml (1er Pack)
- Price
- €43.93
- Rating
- 4.7/5
- Reviews
- 2,520
- Age
- 13y ago
Competition: brands, sellers & click share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Chivas Regal60%
- Royal Salute35%
- Johnnie Walker Blue Label3%
- Regionale Edeldistillen2%
Chivas Regal 21 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
Top Chivas Regal 21 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chivas regal 1845K/yr
- chivas regal 2120K/yr
- chivas regal 2510K/yr
- royal salute 21 whiskey7K/yr
- royal salute5K/yr
- chivas 186K/yr
- chivas 215K/yr
What reviews say buyers love and hate about Chivas Regal 21
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Einer der besten Whiskys die man für kleines Geld noch kaufen kann”
“Hervorragender Geschmack”
“Als Geschenk an mich selbst oder für besondere Anlässe im Kreis der Familie und engen Freunde ist dieser Whisky für mich der Inbegriff von Harmonie”
“lässt die hohe Qualität schon erahnen.”
“Dazu ein Hauch Honig und dunkler Schokolade – man möchte einfach die Augen schließen und genießen”
What buyers complain about
87% of reviews“teuer”
“mit 40 Vol.-% sowie hinsichtlich seines Geschmacks recht flach.”
“es hatte keine Farbe,”
“Der Whisky ist für seine Qualität ca. 100% zu teuer”
Common Chivas Regal 21 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
