Chivas Regal 21

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €490K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

-25.2%

Conversion, latest week

5.1%

Market size, estimated

€490Ka year

Peak month

December4.9× the quietest month

Top search term

chivas regal 1845K searches a year

Listings sell for €98.99 on average, from €25.08 to €226.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €98.99 that is €10K to €25K a year per listing.

Average price

€98.99inside the $15 to $100 sweet spot

Price range

€25.08–€226.74

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

€10K–€25K

Returns

0.2%of orders · Amazon Germany median 1.1%

67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #447 within Bier, Wein & Spirituosen. It carries 1,127 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

56%

Out of stock, average day

11.8%

Average rank

#447in Bier, Wein & Spirituosen

Average rating

4.47 starsAmazon Germany average 4.37 stars

Average reviews

1,127per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 124 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

124 months