chivas regal 21
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great€98.99avg listing price — sweet spot $15–$100
Market size
Good€490K€490K/yr · 97K searches
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,127.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€25.08–€226.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, chivas regal 21 is a €490K/yr Amazon Germany market (97K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
chivas regal 21 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €297K–€396K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #447
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 67%
- Out of stock
- 11.8%
- Avg brand age
- 124 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Chivas Regal60%
- Royal Salute35%
- Johnnie Walker Blue Label3%
- Regionale Edeldistillen2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
Top chivas regal 21 search terms
- chivas regal 1845K/yr
- chivas regal 2120K/yr
- chivas regal 2510K/yr
- royal salute 21 whiskey7K/yr
- royal salute5K/yr
- chivas 186K/yr
- chivas 215K/yr
Top chivas regal 21 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chivas Regal 18 Years Old - Blended Scotch Whisky - Gold Signature - 0 7l | 700ml (1er Pack)
Chivas Regal€43.934.7★2,520 rev
Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l
Royal Salute€101.374.7★1,925 rev
Chivas Regal Royal Salute 21y GK 0 7l
Chivas Regal€129.874.5★70 rev
Chivas Regal 25 Years Old Blended Scotch Whisky - edelste Whisky Komposition aus dem Herzen der Speyside - 0 7l
Chivas Regal€226.744.7★297 rev
Chivas Regal Royal Salute Blended Scotch Whisky 21 Years Old Schottland 0 7 l
Royal Salute€120.494.7★500 rev
Newest
by launch date
Chivas Regal Crystalgold Spirituose in amerikanischen und europäischen Eichenfässern gereift Geschenk-Idee für genussvolle Abende 40% Vol. 1 L
Chivas Regal€46.412 rev
Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter
Regionale Edeldistillen€82.451 rev
Chivas Regal Royal Salute 21y GK 0 7l
Chivas Regal€129.8770 rev
Chivas Regal Royal Salute Blended Scotch Whisky 21 Years Old Schottland 0 7 l
Royal Salute€120.49500 rev
Chivas Regal 18 Years Old - Blended Scotch Whisky - Gold Signature - 0 7l | 700ml (1er Pack)
Chivas Regal€43.932,520 rev
Trending
90-day click momentumChivas Regal Royal Salute Blended Scotch Whisky 21 Years Old Schottland 0 7 l
Royal Salute€120.494.7★
Chivas Regal 12 Years Old - Blended Scotch Whisky aus dem Herzen der Speyside - 1l (1er Pack)
Chivas Regal€25.084.7★
Chivas Regal Crystalgold Spirituose in amerikanischen und europäischen Eichenfässern gereift Geschenk-Idee für genussvolle Abende 40% Vol. 1 L
Chivas Regal€46.412.5★
Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l
Royal Salute€101.374.7★
Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter
Regionale Edeldistillen€82.455.0★
What buyers say about chivas regal 21
What buyers praise and complain about, mined from review topics.What buyers love
“Einer der besten Whiskys die man für kleines Geld noch kaufen kann”
“Hervorragender Geschmack”
“Als Geschenk an mich selbst oder für besondere Anlässe im Kreis der Familie und engen Freunde ist dieser Whisky für mich der Inbegriff von Harmonie”
“lässt die hohe Qualität schon erahnen.”
“Dazu ein Hauch Honig und dunkler Schokolade – man möchte einfach die Augen schließen und genießen”
“Bester Rabat”
“Beim blended scotch hat man eben den Vorteil, dass er über viele Jahre im Geschmack konstant bleibt”
“Ein edler Tropfen”
What buyers complain about
“teuer”
“mit 40 Vol.-% sowie hinsichtlich seines Geschmacks recht flach.”
“es hatte keine Farbe,”
“Der Whisky ist für seine Qualität ca. 100% zu teuer”
Common questions
- Is chivas regal 21 profitable to sell on Amazon Germany?
- The niche generates €490K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the chivas regal 21 niche?
- 4 brands and 49 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chivas regal 21?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Farbe. The return rate is 0.2%.
- When does demand for chivas regal 21 peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the chivas regal 21 niche?
- Listings span €25.08–€226.74; the average listing price is €98.99 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.