chivas regal 12
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€51.70avg listing price — sweet spot $15–$100
Price range
Good€16.06–€129.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€369K€369K/yr · 160K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,803.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, chivas regal 12 is a €369K/yr Amazon Germany market (160K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
chivas regal 12 market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- €207K–€259K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #457
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 55%
- Out of stock
- 14.8%
- Avg brand age
- 121 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Chivas Regal90%
- Royal Salute5%
- JOHNNIE WALKER3%
- Regionale Edeldistillen2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 38 weeks — -26.1% search growth over the last 90 days.Top chivas regal 12 search terms
- chivas54K/yr
- chivas regal 1845K/yr
- chivas regal25K/yr
- chivas regal 1231K/yr
- chivas 186K/yr
Top chivas regal 12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chivas Regal 18 Years Old - Blended Scotch Whisky - Gold Signature - 0 7l | 700ml (1er Pack)
Chivas Regal€43.934.7★2,520 rev
Chivas Regal 12 Years Old - Blended Scotch Whisky aus dem Herzen der Speyside - 1l (1er Pack)
Chivas Regal€25.084.7★843 rev
Chivas Regal 12 Years Old Blended Scotch Whisky inklusive gebrandetem Tumbler-Glas in edler Geschenk-Verpackung für genussvolle Abende 40% Vol. 0 7 l
Chivas Regal€23.604.7★843 rev
Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l
Royal Salute€101.374.7★1,925 rev
Johnnie Walker Black Label 12 Jahre Blended Scotch Whisky klassisch Geschenkidee für genussvolle Abende zu Hause & mit Freunden 40% Vol 700ml
JOHNNIE WALKER€16.064.6★18,018 rev
Newest
by launch date
Chivas Regal Crystalgold Spirituose in amerikanischen und europäischen Eichenfässern gereift Geschenk-Idee für genussvolle Abende 40% Vol. 1 L
Chivas Regal€46.412 rev
Chivas Regal 12 Years Old Blended Scotch Whisky inklusive gebrandetem Tumbler-Glas in edler Geschenk-Verpackung für genussvolle Abende 40% Vol. 0 7 l
Chivas Regal€23.60843 rev
Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter
Regionale Edeldistillen€82.451 rev
Chivas Regal EXTRA Blended Scotch Whisky OLOROSO SHERRY CASK 40% Vol. 1l in Tinbox
Chivas Regal€41.2115 rev
Chivas Regal XV - 15 jähriger Blended Scotch Whisky mit weichem und mildem Geschmack - 0 7l
Chivas Regal€35.70336 rev
Trending
90-day click momentumChivas Regal 12 Years Old Blended Scotch Whisky inklusive gebrandetem Tumbler-Glas in edler Geschenk-Verpackung für genussvolle Abende 40% Vol. 0 7 l
Chivas Regal€23.604.7★
Johnnie Walker Black Label 12 Jahre Blended Scotch Whisky klassisch Geschenkidee für genussvolle Abende zu Hause & mit Freunden 40% Vol 700ml
JOHNNIE WALKER€16.064.6★
Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter
Regionale Edeldistillen€82.455.0★
Chivas Regal 12 Years Old - Blended Scotch Whisky aus dem Herzen der Speyside - 1l (1er Pack)
Chivas Regal€25.084.7★
Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l
Royal Salute€101.374.7★
What buyers say about chivas regal 12
What buyers praise and complain about, mined from review topics.What buyers love
“War super lecker”
“sich auch super als Geschenk.”
“War super lecker”
“liebe Alkohol”
“Dabei bleibt die Süße und süffigkeit des Monkeys und verbindet sich mit dem leichten Rauch und der Würze vom Black und was neu entsteht, ist im Abgang ein Hauch von feinherber Schokolade - Mega”
“Der Artikel verdient5 Sterne,was Preis/Leistung angeht”
“Top Qualität”
What buyers complain about
“etwas entäuscht vom Geschmack”
“es schmeckte wie zwölf Jahre alter Whisky.”
“es hatte keine Farbe,”
Common questions
- Is chivas regal 12 profitable to sell on Amazon Germany?
- The niche generates €369K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the chivas regal 12 niche?
- 4 brands and 36 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chivas regal 12?
- Top complaints mined from reviews: Geschmack, Geschmack insgesamt, Farbe. The return rate is 0.1%.
- What does it cost to enter the chivas regal 12 niche?
- Listings span €16.06–€129.87; the average listing price is €51.70 (sweet spot $15–$100). The average incumbent carries 2,803 reviews — the moat a new listing must climb.