Chivas Regal 12

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €369K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-26.1%

Conversion, latest week

4.5%

Market size, estimated

€369Ka year

Top search term

chivas54K searches a year

Listings sell for €51.70 on average, from €16.06 to €129.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €51.70 that is €13K to €26K a year per listing.

Average price

€51.70inside the $15 to $100 sweet spot

Price range

€16.06–€129.87

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

€13K–€26K

Returns

0.1%of orders · Amazon Germany median 1.1%

55% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #457 within Bier, Wein & Spirituosen. It carries 2,803 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

64%

Out of stock, average day

14.8%

Average rank

#457in Bier, Wein & Spirituosen

Average rating

4.50 starsAmazon Germany average 4.37 stars

Average reviews

2,803per listing

Listings tracked

11

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 121 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

121 months