Chivas Regal 12
brand-locked demand (top 5 brands take 100% of clicks) — Chivas Regal 12 doesn't clear our bar today.
Flapen Score
Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Is Chivas Regal 12 profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Chivas Regal 12 is a €369K/yr Amazon Germany market (160K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Chivas Regal 12: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.1% over the last 90 days and 4.5% of searches end in a purchase.
€369K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Chivas Regal 12 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Chivas Regal 18 Years Old - Blended Scotch Whisky - Gold Signature - 0 7l | 700ml (1er Pack)
- Price
- €43.93
- Rating
- 4.7/5
- Reviews
- 2,520
- Age
- 13y ago
Chivas Regal 12 Years Old - Blended Scotch Whisky aus dem Herzen der Speyside - 1l (1er Pack)
- Price
- €25.08
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 15y ago
Chivas Regal 12 Years Old Blended Scotch Whisky inklusive gebrandetem Tumbler-Glas in edler Geschenk-Verpackung für genussvolle Abende 40% Vol. 0 7 l
- Price
- €23.60
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 1y ago
Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l
- Price
- €101.37
- Rating
- 4.7/5
- Reviews
- 1,925
- Age
- 13y ago
Johnnie Walker Black Label 12 Jahre Blended Scotch Whisky klassisch Geschenkidee für genussvolle Abende zu Hause & mit Freunden 40% Vol 700ml
- Price
- €16.06
- Rating
- 4.6/5
- Reviews
- 18,018
- Age
- 15y ago
Trending
90-day click momentumChivas Regal 12 Years Old Blended Scotch Whisky inklusive gebrandetem Tumbler-Glas in edler Geschenk-Verpackung für genussvolle Abende 40% Vol. 0 7 l
- Price
- €23.60
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 1y ago
Johnnie Walker Black Label 12 Jahre Blended Scotch Whisky klassisch Geschenkidee für genussvolle Abende zu Hause & mit Freunden 40% Vol 700ml
- Price
- €16.06
- Rating
- 4.6/5
- Reviews
- 18,018
- Age
- 15y ago
Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter
- Price
- €82.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
Chivas Regal 12 Years Old - Blended Scotch Whisky aus dem Herzen der Speyside - 1l (1er Pack)
- Price
- €25.08
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 15y ago
Royal Salute 21 Years Old Blended Scotch Whisky - 21 Jahre gereifter Premium Whisky aus dem Hause Chivas Regal - 0 7l
- Price
- €101.37
- Rating
- 4.7/5
- Reviews
- 1,925
- Age
- 13y ago
Newest
by launch date
Chivas Regal Crystalgold Spirituose in amerikanischen und europäischen Eichenfässern gereift Geschenk-Idee für genussvolle Abende 40% Vol. 1 L
- Price
- €46.41
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 9mo ago
Chivas Regal 12 Years Old Blended Scotch Whisky inklusive gebrandetem Tumbler-Glas in edler Geschenk-Verpackung für genussvolle Abende 40% Vol. 0 7 l
- Price
- €23.60
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 1y ago
Chivas Regal 18 Years Old GOLD SIGNATURE Blended Scotch Whisky 40 00% 0 70 Liter
- Price
- €82.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
Chivas Regal EXTRA Blended Scotch Whisky OLOROSO SHERRY CASK 40% Vol. 1l in Tinbox
- Price
- €41.21
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 5y ago
Chivas Regal XV - 15 jähriger Blended Scotch Whisky mit weichem und mildem Geschmack - 0 7l
- Price
- €35.70
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Chivas Regal90%
- Royal Salute5%
- JOHNNIE WALKER3%
- Regionale Edeldistillen2%
- Open — no brand owns it (0%)
Chivas Regal 12 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Chivas Regal 12 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chivas54K/yr
- chivas regal 1845K/yr
- chivas regal25K/yr
- chivas regal 1231K/yr
- chivas 186K/yr
What reviews say buyers love and hate about Chivas Regal 12
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“War super lecker”
“sich auch super als Geschenk.”
“War super lecker”
“liebe Alkohol”
“Dabei bleibt die Süße und süffigkeit des Monkeys und verbindet sich mit dem leichten Rauch und der Würze vom Black und was neu entsteht, ist im Abgang ein Hauch von feinherber Schokolade - Mega”
What buyers complain about
100% of reviews“etwas entäuscht vom Geschmack”
“es schmeckte wie zwölf Jahre alter Whisky.”
“es hatte keine Farbe,”
Common Chivas Regal 12 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
