Skip to content

Chips Gesalzen

Fail

The top 5 brands take 100% of clicks, so Chips Gesalzen is a Fail.

Flapen Score
40
40 / 100
Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size
€143K/yr233K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
70%top-5 click share · 4 brands · 25 sellers

Flapen Score

Chips Gesalzen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Chips Gesalzen is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chips Gesalzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Chips Gesalzen 233K times last year and spent an estimated €143K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €143K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
4.5%
Market size, estimated
€143Ka year
Peak month
November1.6× the quietest month
Top search term
lays chips90K searches a year

02 · Price

A sale here is worth €13.64.

Listings sell for €13.64 on average, from €0.88 to €22.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €13.64 that is €7K to €10K a year per listing.

Average price
€13.64under the $15 to $100 sweet spot
Price range
€0.88–€22.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€7K–€10K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #221 within Süßigkeiten & Knabbereien. It carries 622 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
1.7%
Average rank
#221in Süßigkeiten & Knabbereien
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
622per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Chips Gesalzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 218%
  • Brand 36%
  • Brand 43%

Demand

Chips Gesalzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Chips Gesalzen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lays chips90K/yr
  • lays73K/yr
  • crunchips22K/yr
  • lorenz chips23K/yr
  • chips lays12K/yr
  • chips sour cream6K/yr
  • sour cream chips4K/yr
  • chips lorenz4K/yr

Reviews and returns

What reviews say buyers love and hate about Chips Gesalzen

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Geschmack insgesamt”
21%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Chips schmecken alt”
A buyer, on “Geschmack insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chips Gesalzen questions

Answered from the same tracked data.