Chipotle
FailDemand is soft, at -13.5% this quarter, so Chipotle is a Fail.
- Flapen Score
- 42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 4642
- Market size
- €86K/yr76K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 25 sellers
Flapen Score
Chipotle against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Chipotle is stronger. Inside it, weaker.
Market
The Chipotle market on Amazon at a glance
Shoppers on Amazon Germany searched for Chipotle 76K times last year and spent an estimated €86K. The top 5 brands take 87% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 11.1%
- Market size, estimated
- €86Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- chipotle38K searches a year
02 · Price
A sale here is worth €10.25.
Listings sell for €10.25 on average, from €1.56 to €29.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €10.25 that is €3K to €5K a year per listing.
- Average price
- €10.25under the $15 to $100 sweet spot
- Price range
- €1.56–€29.74
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Gewürze & Fix-Produkte. It carries 618 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #165in Gewürze & Fix-Produkte
- Average rating
- 4.65 starsAmazon Germany average 4.37 stars
- Average reviews
- 618per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Chipotle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chipotle Chili in Adobo Sauce von La Costeña 3er Pack (je 199 g) Rauchig-scharfe Chilis in würziger Tomatensauce Ideal für mexikanische Gerichte
- Price
- €14.93
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 3y ago

Chipotle Chili in Adobo Sauce von La Costeña 4er Pack (je 199 g) Rauchig-scharfe Chilis in würziger Tomatensauce Ideal für mexikanische Gerichte
- Price
- €18.65
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 2y ago

Fuchs Gewürze - Chipotle Chili Paste | Sehr scharf-rauchige Würzpaste mit natürlichen Zutaten mit Chipotle Chili und geräucherter Paprika | Ideal für Marinaden |100 g in wiederverschließbarem Glas
- Price
- €3.17
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago

La Costena Chipotle Chili ganz 199 gr
- Price
- €7.78
- Rating
- 4.7/5
- Reviews
- 4,817
- Age
- 15y ago

Ankerkraut Chipotle Chili 130 g im aromadichten Beutel - geschrotet rauchig scharf Jalapeno geräuchert ideal für scharfe Gerichte
- Price
- €8.35
- Rating
- 4.8/5
- Reviews
- 1,045
- Age
- 12y ago
Trending
estimated 90-day click momentum
Mexikanisches Chili-Bundle 3er-Packung mit je 75 g getrockneten Cultura Del Chile Chilis: Ancho Guajillo & La Costena Chipotle in Adobo 199 g Authentische mexikanische Aromen
- Price
- €17.63
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 10mo ago

Ganze getrocknete Chipotle Morita Chilischoten 75 g Naturbelassene mexikanische Chilischoten mittlere Schärfe mit rauchigem Aroma. Ideal für Salsas Tacos Marinaden Eintöpfe und Saucen.
- Price
- €7.00
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 5mo ago

La Costena Chipotle Chili ganz 199 gr
- Price
- €7.78
- Rating
- 4.7/5
- Reviews
- 4,817
- Age
- 15y ago

Ankerkraut Chipotle Chili geräucherte Jalapeno Jalapenos kaufen 55 g im Korkenglas
- Price
- €5.99
- Rating
- 4.8/5
- Reviews
- 1,045
- Age
- 12y ago

Chipotle Chili in Adobo Sauce von La Costeña 3er Pack (je 199 g) Rauchig-scharfe Chilis in würziger Tomatensauce Ideal für mexikanische Gerichte
- Price
- €14.93
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 3y ago
Newest
by launch date
Ganze getrocknete Chipotle Morita Chilischoten 75 g Naturbelassene mexikanische Chilischoten mittlere Schärfe mit rauchigem Aroma. Ideal für Salsas Tacos Marinaden Eintöpfe und Saucen.
- Price
- €7.00
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 5mo ago

La Costena Chipotles Peppers in Adobo Sauce 2er Set - (2x199g) Ganze eingelegte Chilis Doppelpack zusammengestellt durch Pikaflor
- Price
- €9.35
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Mexikanisches Chili-Bundle 3er-Packung mit je 75 g getrockneten Cultura Del Chile Chilis: Ancho Guajillo & La Costena Chipotle in Adobo 199 g Authentische mexikanische Aromen
- Price
- €17.63
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 10mo ago

Fuchs Gewürze - Chipotle Chili Paste | Sehr scharf-rauchige Würzpaste mit natürlichen Zutaten mit Chipotle Chili und geräucherter Paprika | Ideal für Marinaden |100 g in wiederverschließbarem Glas
- Price
- €3.17
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago

Fuchs Gewürze - Chipotle Chili gemahlen | Rauchiges Chilipulver | Chilipulver in Premium-Qualität | 50 g im wiederverschließbaren Gewürzglas
- Price
- €4.53
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
25
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
9%
- mexhaus45%
- Fuchs17%
- La Costeña12%
- Ankerkraut8%
- Cultura Del Chile5%
- Fuego4%
- Open — no brand owns it (3 brands, 9%)
Demand
Chipotle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Chipotle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chipotle38K/yr
- chipotle in adobo sauce18K/yr
- chipotle chili12K/yr
- chipotle in adobo5K/yr
- adobo sauce3K/yr
Reviews and returns
What reviews say buyers love and hate about Chipotle
We read the reviews and the return reasons for every product selling here.
“Schmeckt nach Kreuzkümmel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chipotle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









