How competitive is the Chilipaste niche on Amazon Germany?

6 brands and 43 sellers compete in Chilipaste on Amazon Germany. The top 5 Chilipaste products take 77% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Chilipaste?

Chilipaste buyers on Amazon Germany complain most about Würzigkeit, Preis-Leistungs-Verhältnis, Künstliche Süßstoffe, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Chilipaste niche?

Chilipaste sells for €4.97 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.60–€7.38. The average incumbent carries 2,740 reviews — the moat a new listing must climb.

Chilipaste

prices mostly outside the sweet spot ($2.60–$7.38) — Chilipaste doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,239 of 1,367 Lebensmittel & Getränke niches · −11 vs the category median of 46

This niche Category average · 1,367 niches

Is Chilipaste profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Chilipaste is a €173K/yr Amazon Germany market (221K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 35/100.

Chilipaste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.2% over the last 90 days and 15.8% of searches end in a purchase.

€173K

revenue / yr

Units sold / yr40K

Search volume / yr-39.2%221K

Conversion rate15.8%

Avg price€4.97

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 43

Top-5 product click share77%

Open market3%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Chilipaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sunchang Gochujang 500 g

Price: €4.23
Rating: 4.7/5
Reviews: 1,371
Age: 16y ago

Sempio Paprika Paste scharf Gochujang - 1 x 500 g

Price: €3.36
Rating: 4.6/5
Reviews: 604
Age: 3y ago

Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g

Price: €5.42
Rating: 4.5/5
Reviews: 236
Age: 1y ago

CHUNG JUNG ONE - Gochujang Scharfe Rote Pfefferpaste (1 X 500 GR)

Price: €7.38
Rating: 4.6/5
Reviews: 19,787
Age: 16y ago

SEMPIO - Gochujang Scharfe Rote Pfefferpaste - (1 X 500 GR)

Price: €6.86
Rating: 4.6/5
Reviews: 3,607
Age: 6y ago

Newest

by launch date

Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen Squeeze Flasche - 1 x 290 g

Price: €3.97
Rating: 4.5/5
Reviews: 236
Age: 3mo ago

Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g

Price: €5.42
Rating: 4.5/5
Reviews: 236
Age: 1y ago

SEMPIO - Chilipaste Rot Scharf Gochujang - (1 X 250 GR)

Price: €2.60
Rating: 4.6/5
Reviews: 480
Age: 2y ago

Sempio Gochujang (250g) - Koreanische Chili-Paste süß sauer herzhaft & würzig. Rote Pfeffersauce für Tteokbokki koreanisches Essen. Vegan Nicht-GVO

Price: €4.39
Rating: 4.5/5
Reviews: 2,114
Age: 3y ago

Sempio Paprika Paste scharf Gochujang - 1 x 500 g

Price: €3.36
Rating: 4.6/5
Reviews: 604
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Chung Jung One38%
Sempio37%
BIBIGO16%
SEMPIO4%
asiafoodland.de3%
CJ3%

Chilipaste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume221KCVR15.8%Products11Brands6Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews2,740Avg BSR#43

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top Chilipaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gochujang143K/yr -38.6%11.0% conv.
gochujang paste44K/yr -40.9%11.7% conv.
gochujang paste mild8K/yr -43.3%6.0% conv.
gochujang sauce4K/yr -20.6%3.7% conv.
gojuchang paste7K/yr -41.3%12.2% conv.
koreanische chilipaste3K/yr -38.9%12.3% conv.
kimchi paste3K/yr -28.6%2.0% conv.
gochujang glutenfrei3K/yr -42.3%7.3% conv.
sempio gochujang3K/yr -51.3%6.7% conv.
gochujang chilipaste2K/yr -42.4%9.4% conv.

What reviews say buyers love and hate about Chilipaste

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Geschmack insgesamt26%

“Lekkerrr”

Geschmack18%

“Guter Geschmack”

Würzigkeit13%

“Gut scharf”

Qualität insgesamt10%

“Top Produkt”

Kochanleitung7%

“Super Würzpaste für viele Gerichte”

What buyers complain about

70% of reviews

Würzigkeit44%

“Nicht scharf”

Preis-Leistungs-Verhältnis7%

“auch sehr hochpreisig”

Künstliche Süßstoffe7%

“Als Zutaten steht an erster Stelle Zucker, was ich nicht toll finde”

Geschmack6%

“Es schmeckt nach Tabak”

Geruch4%

“mir kam ein penetranter Alkoholgeruch entgegen.”

Common Chilipaste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chilipaste 35/100 on Amazon Germany — Skip it. The niche generates €173K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -39.2% over the last 90 days.