Is chilipaste profitable to sell on Amazon Germany?

The niche generates €173K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Skip it (35/100).

How competitive is the chilipaste niche?

6 brands and 43 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in chilipaste?

Top complaints mined from reviews: Würzigkeit, Preis-Leistungs-Verhältnis, Künstliche Süßstoffe. The return rate is 0.1%.

When does demand for chilipaste peak?

Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the chilipaste niche?

Listings span €2.60–€7.38; the average listing price is €4.97 (sweet spot $15–$100). The average incumbent carries 2,740 reviews — the moat a new listing must climb.

chilipaste

Skip it

Prices mostly outside the sweet spot ($2.60–$7.38) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,740.45

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€173K

€173K/yr · 221K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Avg price

Bad€4.97

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-39.2%

90-day search growth — must beat 0% to launch

Price range

Bad€2.60–€7.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, chilipaste is a €173K/yr Amazon Germany market (221K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 35/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

chilipaste market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: €149K–€199K; units × avg price
Conversion rate: 15.8%
Avg BSR: #43
Page quality: 0%
Prime: 91%
Sponsored: 9%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Chung Jung One38%
Sempio37%
BIBIGO16%
SEMPIO4%
asiafoodland.de3%
CJ3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.2% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Open Trend

Top chilipaste search terms

gochujang143K/yr -38.6%11.0% conv.
gochujang paste44K/yr -40.9%11.7% conv.
gochujang paste mild8K/yr -43.3%6.0% conv.
gochujang sauce4K/yr -20.6%3.7% conv.
gojuchang paste7K/yr -41.3%12.2% conv.
koreanische chilipaste3K/yr -38.9%12.3% conv.
kimchi paste3K/yr -28.6%2.0% conv.
gochujang glutenfrei3K/yr -42.3%7.3% conv.
sempio gochujang3K/yr -51.3%6.7% conv.
gochujang chilipaste2K/yr -42.4%9.4% conv.

All search terms

Top chilipaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sunchang Gochujang 500 g

Chung Jung One€4.234.7★1,371 rev

Sempio Paprika Paste scharf Gochujang - 1 x 500 g

Sempio€3.364.6★604 rev

Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g

BIBIGO€5.424.5★236 rev

CHUNG JUNG ONE - Gochujang Scharfe Rote Pfefferpaste (1 X 500 GR)

Chung Jung One€7.384.6★19,787 rev

SEMPIO - Gochujang Scharfe Rote Pfefferpaste - (1 X 500 GR)

Sempio€6.864.6★3,607 rev

Newest

by launch date

Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen Squeeze Flasche - 1 x 290 g

BIBIGO€3.97236 rev

3mo ago

Bibigo Gochu-Jang Chili Paste Scharfe Paste aus Korea Ideal zum Marinieren von Fleisch für Reis oder Suppen 1 x 500 g

BIBIGO€5.42236 rev

1y ago

SEMPIO - Chilipaste Rot Scharf Gochujang - (1 X 250 GR)

Sempio€2.60480 rev

2y ago

Sempio Gochujang (250g) - Koreanische Chili-Paste süß sauer herzhaft & würzig. Rote Pfeffersauce für Tteokbokki koreanisches Essen. Vegan Nicht-GVO

SEMPIO€4.392,114 rev

3y ago

Sempio Paprika Paste scharf Gochujang - 1 x 500 g

Sempio€3.36604 rev

3y ago

What buyers say about chilipaste

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt26%

“Lekkerrr”

Geschmack18%

“Guter Geschmack”

Würzigkeit13%

“Gut scharf”

Qualität insgesamt10%

“Top Produkt”

Kochanleitung7%

“Super Würzpaste für viele Gerichte”

beworben Vs Tatsächliches Produkt5%

“Wie erwartet”

Preis-Leistungs-Verhältnis4%

“Außerdem ist der Preis wirklich fair”

Frische2%

“Fruchtig, frisch,”

Vegan/Biologisch2%

“Und für Veganer auch geeignet, also Pluspunkt von mir”

Backen2%

“Habe ich schon 3 mal bestellt liebe die Paste sehr für Ramen tebokki etc...”

What buyers complain about

Würzigkeit44%

“Nicht scharf”

Preis-Leistungs-Verhältnis7%

“auch sehr hochpreisig”

Künstliche Süßstoffe7%

“Als Zutaten steht an erster Stelle Zucker, was ich nicht toll finde”

Geschmack6%

“Es schmeckt nach Tabak”

Geruch4%

“mir kam ein penetranter Alkoholgeruch entgegen.”

Geschmack insgesamt2%