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Chilipaste

Fail

Prices span $2.60–$7.38, mostly outside the sweet spot, so Chilipaste is a Fail.

Flapen Score
35
35 / 100
Ranks 1,239 of 1,367 Lebensmittel & Getränke niches · −11 vs the category median of 46
Market size
€173K/yr221K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
77%top-5 click share · 6 brands · 43 sellers

Flapen Score

Chilipaste against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Chilipaste is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chilipaste market on Amazon at a glance

Shoppers on Amazon Germany searched for Chilipaste 221K times last year and spent an estimated €173K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €173K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
15.8%
Market size, estimated
€173Ka year
Peak month
January1.9× the quietest month
Top search term
gochujang143K searches a year

02 · Price

A sale here is worth €4.97.

Listings sell for €4.97 on average, from €2.60 to €7.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At €4.97 that is €10K to €12K a year per listing.

Average price
€4.97under the $15 to $100 sweet spot
Price range
€2.60–€7.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
€10K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

9% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Gewürze & Fix-Produkte. It carries 2,740 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#43in Gewürze & Fix-Produkte
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,740per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Chilipaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

43

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 237%
  • Brand 316%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Chilipaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Chilipaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gochujang143K/yr
  • gochujang paste44K/yr
  • gochujang paste mild8K/yr
  • gochujang sauce4K/yr
  • gojuchang paste7K/yr
  • koreanische chilipaste3K/yr
  • kimchi paste3K/yr
  • gochujang glutenfrei3K/yr
  • sempio gochujang3K/yr
  • gochujang chilipaste2K/yr

Reviews and returns

What reviews say buyers love and hate about Chilipaste

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Geschmack insgesamt”
44%of negative reviews mention “Würzigkeit”
0.1%of orders come back
“Nicht scharf”
A buyer, on “Würzigkeit”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Chilipaste questions

Answered from the same tracked data.